symbol cs3000

ZEBRA TECHNOLOGIES

SYMBOL CS3000 MOBILE SCANNER SERIES

Mobility by Design

ZEBRA TECHNOLOGIES2

SALES GUIDECS3000 MOBILE SCANNER SERIES

Sales Guide Contents

Product Overview 3

Key Messages 4

Value Proposition 5

Technology Features & Benefits 6

Target Markets & Applications 7

Target Customers 8

Configurations & Pricing 9

Qualifying Sales Questions 10-11

Marketing Support & Resources 12-13

Services 14-15

ZEBRA TECHNOLOGIES3


PRODUCT OVERVIEWCS3000 Series

Mobile 1D Laser Scanner A 1D laser scanner designed with mobility in mind. These scanners are for anyone looking to bring an inexpensive, easy to use and portable scanning solution into their work environment.

The CS3000 Series offers two different models to choose from including: the CS3000 (batch) and the CS3070 (Bluetooth and batch). Both models have an onboard rechargeable battery that requires 3 hours for a full charge to be achieved. While either scanner is in batch mode, the battery life is 24 hours. The CS3070 in Bluetooth mode, has a battery life of 12 hours. Both devices can last for well over a full shift of scanning. A time/date stamp is available on bar codes scanned in batch mode only. Additionally, the CS3000 can hold over a million scans.

One of the highlights of the CS3000 series is that it allows for easy application integration using industry stands. There is no SDK to download and learn. It also has a simple, two button design with a positive/negative feedback LED indicator. The CS3070 possesses an LED indicator to show Bluetooth transmission. Little to no training is required to use the device. All of these features translate to cost savings, increased employee productivity and a reduced total cost of ownership.

Included with your purchase of the CS3000 or the CS3070 is a USB cable for charging. To further enhance the user experience of the CS3000 Series, there are four accessories available for purchase including: a wall charger, a cradle charger, a neck lanyard and a wrist lanyard.

THE MAIN TARGET MARKETS AND APPLICATIONS FOR THE CS3000 SERIES ARE THE FOLLOWING:

Facilities Management: Inspection; Asset Tracking

Supply Chain: Customer Managed Inventory; Proof of Delivery

Retail: Inventory; Gift Registry; Wish List

Field Sales: Account Management; Order Fulfillment; Delivery; Merchandising;

Zebra’s Support Practice includes the complete Customer Services portfolio of traditional “break/fix” services. Seamless integration with Zebra’s Customer Services team helps ensure ongoing support for your customer’s complete solution.

Get all the benefits of scanning technology in a cost-effective device with a low TCO — the CS3000 Series.

The CS3000 Series provides anytime, anywhere scanning that can be seamlessly integrated into any environment for a low price.

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CS3000 SERIESKey Messages

INCREASE THE PRODUCTIVITY OF YOUR MOBILE WORKFORCE WITH MINIMAL INVESTMENT

1D Mobile Scanner: Ideal for basic batch or Bluetooth mobile 1D laser scanning needs.

Simple to Use: Button design requires almost no training

Available in Two Configurations: CS3000 Batch unit holds 8,500 scans per charge and can store over 1 Million scans.

CS3070 Batch/Bluetooth unit holds 4,250 scans per charge and has Bluetooth connectivity of 30ft./10m.

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VALUE PROPOSITION

The CS3000 Series 1D laser scanning device delivers a number of strategic business benefits:

BRINGS A NEW LEVEL OF AFFORDABILITY TO MOBILE 1D SCANNING

With its low price point, the CS3000 Series expands mobile scan capability to a broader audience.

Employees in the field have access to the technology they need at a cost-effective price point for

their company.

IMPROVES WORKER PRODUCTIVITY WITH A MINIMAL INVESTMENT

The CS3000 Series features high performance Zebra scanning technology, enabling workers of all

experience levels to easily capture bar codes on the first attempt. By extending bar code scanning to more

worker types and business processes, the CS3000 Series reduces the administrative burden of paper

forms and documentation — ensuring that workers can get more done in a day.

REDUCES THE COMPLEXITY OF DATA CAPTURE

The CS3000 Series seamlessly fits into any existing workflow. With both Bluetooth real-time transfer

(CS3070) and batch mode, customers can choose where, when and how information is downloaded and

retrieved. In Bluetooth mode, the CS3070 works with smartphones and consumer-grade PDAs that may

already be deployed within your customer’s mobile workforce. In batch mode, the CS3000 can store over 1

million time date stamped bar codes in addition to having a 24 hour battery life.

SERVICES COMPLETE THE SOLUTION

Even the most reliable products require a maintenance plan and support strategy to help enable your

customers to focus on their core business. Enterprise Mobility Services agreements provide real value,

delivering a number of business benefits to help ensure customers derive full value from their investment.

Services complete the solution by providing increased device availability and performance, delivering fixed

costs and helping to ensure service peace of mind.

.

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FEATURES & BENEFITS OF THE CS3000 SERIESTHE FOLLOWING IS A SUMMARY OF TECHNICAL FEATURES AND THEIR CORRESPONDING BUSINESS BENEFITS:

FEATURES BENEFITS

Flexible mobile 1D laser scannerA mobile barcode scanner with two modes of operation: batch for uploading data to a host at a later time or real-time capture and transmission to a host application via a wireless Bluetooth connection to smartphones, PDAs and laptops

Long battery lifeA 24-hour batch/12-hour Bluetooth mode battery life insures well over a single shift scanning performance on a single charge

Simple two button design Easy to hold and use — little to no training requires

Small and lightweight Fits into a pocket or on a neck lanyard and weighs only 2.45 oz./70 gm

Easy to integrate with a host device Batch USB connectivity or wireless Bluetooth enables compatibility with virtually any host device

Time / Date Stamp Available when device s used in batch mode to track time/date of activities for record keeping

512 MB non-volatile memoryProvides the capacity to store over a million scans and ensures the data is retained — ideal for virtually any batch operation

Superior scanning performanceEasy and intuitive to use — just point, click and scan; enables easy capture of even dirty, damaged and poor quality barcodes

Enterprise durability:

• 4ft. / 1.2m. drop specification

• 250 tumbles (500 drops) at 1.64 ft. / 0.5 m.

• IP 40 sealing

Ensures reliable operation despite the inevitable drops and bumps in real world use

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TARGET MARKETS AND APPLICATIONS

APPLICATIONS CS3000 (BATCH)

CS3070 (BLUETOOTH) DESCRIPTION

Field Sales

Merchandising X

With a smartphone/PDA and CS3070, merchandisers can scan barcodes and shelf locations to instantly transmit data to backend supply chain.

Account

Manager X

With a smartphone/PDA and CS3070, account managers can quickly and accurately gather inventory information and process orders and process infor-mation while still at the customer’s site.

Route Driver X

The CS3000 can automate the capture of replenishment information at the customer site. Drivers can up load the batch data into an inventory database, increasing the accuracy and efficiency of the end-to-end ordering process.

Supply Chain

Customer

Managed

Inventory

X

Vendors can deploy CS3000s to customer sites, enabling customers to scan products and materials as they’re used. Batch data can be sent to the vendor and replenishment orders can be triggered based on inventory levels.

Facility

Management

Security guard,

custodial staff,

pest control

X

Workers can scan barcodes on doorways, assets and other points to provide an accurate and indisputable confirmation that a site was visited and task completed. Time date stamped asset data can be uploaded at the end of a shift for a comprehensive audit trail.

Retail

Gift Registry XShoppers can use the CS3000 to easily create their registry lists.

Inventory X XSmall shops and boutiques can use the CS3000 and CS3070 to perform daily inventory counts.

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During the sale of the CS3000 Series you can expect work with several key players:

• CIO

• CTO

• Director of IT

• Sales Manager

• IT Manager

• Purchasing Manager

THE PRIMARY TARGETS FOR THE CS3000 SERIES ARE:

TARGET CUSTOMERS

Make the sale by talking to the right person about their specific needs

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CONFIGURATIONS AND PRICING

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QUALIFYING SALES QUESTIONSThe following questions will help uncover underlying needs that can be addressed with the CS3000 Series 1D Mobile Laser Scanners:

UNCOVER THE BUSINESS PROBLEM AND THE SPECIFICS OF THE OPPORTUNITY AND AREAS WHERE THE STRENGTHS OF THE CS3000 SERIES ARE KEY SELLING POINTS:

1. Are you looking to increase the productivity of your mobile workforce?

2. Are there manual, paper-based processes in your organization that could be streamlined and improved with real time or batch barcode data capture?

3. Have you decided against deploying laser scanning for certain applications/worker types in the past due to cost or size concerns?

4. Are software-based data capture applications on smartphones or consumer-grade PDAs not robust enough for your business environment?

5. Are portability and device weight key factors?

SPECIFIC QUESTIONS FOR FIELD SALES (DSD, MERCHANDISING) APPLICATIONS:

6. Are you achieving maximum productivity from your merchandisers, account managers and/or route drivers? Are they manually counting/collecting data?

7. Would you like to add robust 1D laser scanning to your field sales activities with minimal investment?

8. Does your field sales force already carry a Bluetooth-enabled smartphone or consumer-grade PDA?

9. Would you be interested in a low cost, high performance scanning device that works with any Bluetooth-enabled smartphone or PDA?

10. Are traditional barcode scanners too bulky or heavy for your merchandisers and account managers to carry?

11. What types of information are gathered during a merchandise survey? Would your organization benefit from real-time visibility into this data territory-wide?

12. Do account managers and/or route drivers process customer orders at the end of the day? Could on-the-spot order processing and invoicing help you shorten billing cycles, improve customer service and increase field sales productivity?

13. Do you ever experience ordering mistakes due to paper-based processes — either due to data entry errors or illegible handwriting?

14. Is device ease of use a consideration?



SPECIFIC QUESTIONS FOR CUSTOMER MANAGED INVENTORY (CMI) APPLICATIONS:

1. Would you like to offer your customers an easy and accurate way to manage their inventory by scanning items as they’re used?

2. Would you like to enhance your CMI functions by using 1D laser scanning with minimal investment?

3. Would your customers appreciate a simple automated process that is as easy as ‘scan, upload and send’?

4. Would daily inventory updates from customers help you carrying levels and forecasting?

5. Do your customers'’ inventory, purchasing or office managers have experience using scanners? Do you need a solution that’s easy to use, just two buttons, and requires almost no training?

6. Would you appreciate a data capture solution that is easy to implement?

SPECIFIC QUESTIONS FOR FACILITY MANAGEMENT APPLICATIONS:

1. Would you like to improve the accountability and management of your field staff — i.e. security guards, custodial staff, or service personnel?

2. Does management know what sites have been visited/serviced and when?

3. How much time does your field staff spend documenting their activities during or after their shift? Would productivity improve by automating this process?

4. Are traditional bar code scanners too bulky or heavy for your field staff to carry?

SERVICE RELATED QUESTIONS:

5. What level of post-sales service and support do you expect?

6. What is the impact of downtime on your business?

7. How long can you afford to be without your product?

8. Is turnaround time flexible?

9. If we could offer you a service plan that covers your investment from accidental breakage for a one-time, upfront cost, would you be interested?

QUALIFYING SALES QUESTIONS



MARKETING SUPPORT

FOR THE LATEST INFORMATION AND SALES SUPPORT MATERIALS, PLEASE VISIT THE FOLLOWING RESOURCES: CS3000 Series product home:www.zebra.com/cs3000

Partner Central:http://partnercentral.zebra.com

Product classification for partners: The CS3000 Series is a Class 1A open channel product and does not require certification or membership within Zebra’s Partner Select Program.

Training and Certification:Training and certification are not required to sell the CS3000 Series.

PHOTO RESOURCES

Product and application photography for the CS3000 Series is available to support your market-ing and advertising efforts.

Simply visit www.zebra.com/cs3000

And search for the photos that best meet your needs using the search term CS3000. Please note that a broadband internet connection (rather than a dial-up line) is recommended for faster downloading.



Marketing materials for the CS3000 Series are available to help present and promote this Mobile Scanning Series to customers.

SPEC SHEET

Overview of the CS3000 Series features, benefits and specifications

APPLICATION BRIEF

A look at how the CS3000 Series addresses the needs of customers in many vertical industries.

PARTNER BRIEF

Comprehensive overview of the CS3000 Series with tips on how and where to sell, feature benefit analysis, and configuration information.

PRESENTATION

A Sales presentation is available to introduce customers to the CS3000 Series.

VIDEO: MOBILITY BY DESIGN

A 3 minute video illustrating the features, benefits and target markets/applications of the CS3000 Series.

MARKETING SUPPORT

ADC sales tools play a critical role in correctly transmitting consistent information needed to successfully promote and sell ADC Products



ENTERPRISE MOBILITY SERVICES

SERVICE DESCRIPTION TIME OF PURCHASE

LENGTH OF COVERAGE

SERVICE PART NUMBER

Service from the Start Advance Exchange Support

• Advance replacement of devices requir-ing repair

• Includes Comprehensive Coverage

• Full access to technical support resources

• Rights to download and use software releases and supporting documentation

Up front with the hardware (prepaid) or within 30 days

thereafter

Three yearsSXB-CS30X0-30

Advance Exchange Support

Any time One year AXB-CS30X0-10

Service Center Support – Bronze

• Seamless coverage, renewable in one-year incre-ments

• Covers normal wear and tear

• Includes all materials, parts and labor

• Depot repair with 3-day in-house turnaround time



Any time One year SCB-CS30X0-10

Enterprise Mobility Software Support



Any time

One year SWS-EMTS-10

Three years SWS-EMTS-30

SUPPORT SERVICES FOR THE CS3000 SERIES

Zebra’s Support Practice includes the complete Customer Services portfolio of traditional “break/fix” services. Seamless integration with Zebra’s Customer Services team helps ensure ongoing support for your customer’s complete solution. Our experienced support engineers are available to assist customers with problem diagnosis and resolution — helping to ensure their business-critical systems are always up and running at peak performance.

The following support services are available to keep the CS3000 Series operating at peak performance throughout its lifecycle:

SERVICES



ENTERPRISE MOBILITY SERVICES SALES PHILOSOPHY

Sell Service from the Start Advance Exchange Support up front with every CS3000 Series:

• Selling service upfront provides more value to the customer, is much easier and results in a higher success rate than just selling the hardware

• Service from the Start Advance Exchange Support is a multi-year prepaid program that:

– Provides fast response time with next-business-day delivery of replacement scanners

– Includes Comprehensive Coverage for no additional charge

– Covers normal wear and tear, along with internal and external components damaged through accidental breakage — significantly reducing customers’ unforeseen repair expenses

– Entitles customers to the technical software support and software downloads they need to help keep their devices operating at peak performance levels

ENTERPRISE MOBILITY SERVICES VALUE PROPOSITION

Even the most reliable products require a maintenance plan and support strategy. Enterprise Mobility Services agreements provide real value, delivering a number of business benefits to help ensure customers derive full value from their investment in our technology.

Services complete the solution by:

• Providing increased performance

– Protect product uptime

– Reduce impact on productivity and revenue

• Delivering price-protected, fixed costs

– Decrease financial risk with fixed, prepaid repair costs

– Put it in the budget and forget it

• Helping to ensure service peace of mind

– Investment protection

– Covers much more than warranty

– Unparalleled repair capabilities

SERVICES


For more information, please visit: http://apps.zebra.lan/embservicesmarketing

In addition, encourage your customers to learn more about our complete Enterprise Mobility Services portfolio at: www.zebra.com/services

Zebra—A Name You Know and Trust

©2015 ZIH Corp. ZEBRA, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All rights reserved.

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