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Closer to your customers - DIY

From multi-channel ethno to co-creation withdedicated customer segments May 2014

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Ethnographic researches are more and more essential tohighlight relevant behavioral, cognitive or emotional insights

BUT nowadays customers expect being more engaged andcollaborative, especially in highly involving product and servicecategories

SynapsesQuali

FROM TO

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In order to get closer to real life & experiences of differentcustomer targets, SynapsesQuali has developed a set ofinteractive and secured web/mobile tools:

SynapsesQuali

Asynchronous

Synchronous – Real time

Ind

ivid

ual In

grou

p

2. Blog 3. Forum

5. Chat room4. Share room

1. Ethno

Mobile App

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The interactive tools can be – if requested – directly used by externalpartners:

• Market research specialists• Insight manager• Brand/Product/Sales manager• HR manager• Communication specialists …

And we propose different levels of support, depending on client demand:

• Training for starters about how to conduct an interview / blog / forum / chat• Management of the Recruitment and Incentives for the respondents• Adapting the look & feel of the online/mobile tools in function of research

theme or brand/company graphic codes• Support for analysis of collected information

SynapsesQuali

Do It Yourself service

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All tools are operational IN SEVERAL EU LANGUAGES:

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Multi-lingual platforms

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SynapsesQuali

Some examples of the different online/mobile tools

71. Ethno Mobile app (smartphone & tablets):

Get instantaneous insights from customer/employee experiences (shopping, in homeconsumption, on the way, individual or group occasions, private or professional activities…)

Collect photos, text, audio in order to illustrate the individual life experiences.

Example Retail:

SynapsesQuali

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SynapsesQuali

1. Ethno Mobile app (smartphone & tablets):

Example Pharmaceutical sector:

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SynapsesQuali

2 + 3 Blog & Forum (online)

Real dialogue with your customers around a dedicated theme or brand/company/employeeexperiences thanks to our individual blogs and/or in group forums.

7 to 14 days interaction (or even more for internal projects with employees)

Possibility to adapt lay-out according to concerned brand or topics to be covered)

Example : Cosmetic sector

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SynapsesQuali

2 + 3 Blog & Forum (online)

Example : Pharmaceutical sector

114. Share room (online + phone interview)

Phone interview + material presented on web secured platform. Share your screen instantlywith the respondent from a remote computer.

Sharing images and/or videos: material presented by the interviewer, not possible for therespondent to visualize material if not “activated” by the interviewer

Concept test – Communication pre or post test – New product development ….

Example = screen of the moderator, projective exercise, with possibility to zoom on differentparts of the image

SynapsesQuali

125. Chatroom (online, pc/tablets/smartphones)

Real-time Text Chat with different respondents (ideally 4-5 max)

Possibility to present images or videos.

Possibility to adapt background color and fonts according to brand codes

The flow of questioning could be prepared beforehand with recurrent questions/scalespresented on screen

Chat room accessible to external clients/colleagues

SynapsesQualiScreen of the moderator

Screen of the respondent

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Interested in reinforcing emotional bond with your customers?

Don’t hesitate to contact us:

pedro.zaragoza@synapsesquali.com+32(0)2/7599199