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  • 1. Synerducate TeamCostAssumptions & Calculations

2. Assumptions Initial product development will be done with a mixture ofcontract and longer term staff. Longer term staffing will beretained for the life of the product for product support andenhancement. There will be a need to purchase specialist software for creationof the site. Although not yet identified a line item for this cost isincluded. Email and administrative software will be provided through webhosting and open source software and not have a separate costline. Staff costs include employers NI and other costs Contract staff will have their own personal office space andequipment. The company will operate without a centralised office with staffworking from homes and office rental facilities with VOIP etc. 3. Startup costs One offs Year 1 Year 2 Year 3 Year 4 Year 5Software Development (contract staff)Detailed system definition and specification 30000Company website 5000Order processing and fulfilment 3000Lesson Management framework40000Lesson Delivery Framework60000In house testing 20000User testing 40000Defect/fix cycle 20000Content Creation (contract staff)Lesson plans 40000Lesson animations50000Graphic content20000Specialist Software purchasesAnimation/graphics creation 500000 0 0Total 333000 333000 4. Startup costs Annual costs Year 1 Year 2 Year 3 Year 4 Year 5StaffingAdministrator 0 4000040000 40000 40000Developer700007000070000 70000 70000Content creator700007000070000 70000 70000Software supportLesson Management framework40000Animation/graphics creation500500500500500Computer hardware In house testing 200003 PCs for long term staff 300000 30000AccountingDefect/fix cycle 20000Accounts and payroll1000 200020002000 2000Legal Registration of trademarks2000EULA, privacy statements etc2000Ongoing advice1000 1000 1000 1000 1000WebhostingCompany website100100100100100InfrastructureVOIP (SKYPE) 500500500500500Broadband rental 100100100100100Personal office rental5400 5400 5400 5400 5400Marketing Literature5000 1000 1000 1000 1000Promotional Videos50000000Direct Mailings and promo activity 1000050000500005000050000TotalOperational Total175600 240600 240600 243600 240600 1141000 5. Marginal Cost of Sales Year 1 Year 2Year 3Year 4Year 5Marginal cost of sales - Direct SalesWeb Hosting Main Site0 Lesson control site1 Additional support costs 2 (assuming one customer in 5 needs support and consumes 15 minutes to resolve)Additional costs of a model with phone sales and follow ups.Assume on average phone sales is 6Initial contact call: 15 minutesFollow up call : 5 minutesClose Call: 10 Minutes Total per school marginal cost9 = 30 minutes Total Schools Marginal Total 18020 151548 2286743067003847271089669 Year 1 Year 2Year 3Year 4Year 5Marginal cost of sales - DistributorWeb HostingMain Site 0Lesson control site 1Additional support costs2 (assuming one customer in 5 needs support and consumes 15 minutes to resolve)Distributor margin 20Total per school marginal cost23TotalSchools Marginal Total 46020387028 5839947832609825272782829


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