systems thinking portfolio

7/27/2019 Systems Thinking Portfolio

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Systems Thinkinga dierent approach or designing our world

Projects portolio

2008 - 2009 - 2010

Design workshop 8th semester

Tecnologico de Monterrey campus Queretaro

by Victor G. Martinez


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Introduction

Since long we have seen dozens o ideas emerge on how to design: methodologies, concepts, ways

o thinking, strange names, and techniques rom other proessions. Many times we jump into the ashion

wave and never question ourselves about the true benet to designers, customers, users and the impactthat will have on the planet, social, economical and environmentally speaking.

I read many articles about it but there was none that really let me something with deep meaning,

neither ound relie to my worries about what I thought design is supposed to be. I will explain my sel

better: ater years o pursuing my lies dream I reached the point I desired so much: I was in Italy designing

cars along with my heroes I had seen many times in magazines while studying in college. But once there, I

realized the true meaning o that dream regarding innovation, sustainability and the search o meaningulchange.

It was then when I started to read dierent things. I got away (partially) o car design and ocused

on academic and research lie; or a ew years now I have had an interesting approach to science rom

industrial design.

I started to understand what industrial design has actually been; we sale the idea o innovation,

ormal, unctional and ergonomics improvement, lower production costs, etc., but the main objective, notalways openly declared, has always been selling more products, make people buy, and when they get tired

o buying make them buy more. I dont want to say with this that hasnt had any important contribution,

but there is something in the roots that I personally dont like and is coming not only rom design, it is a

matter o structure o Western consumerist society that each time inects aster and more virulently the

entire world, and we have realized that cannot be sustained or much longer.

In my innocent approach to science I ound the concept o systems thinking, I dont consider myselan expert, but slowly I started to experiment in my classroom with dierent concepts and tools and started

giving a completely dierent approach to the task o designing our world. This document is just a glimpse

o the best projects done in the last three years working with systems thinking in design.

I you are interested in knowing the process we ollow or want to know more about any o the

projects dont hesitate to contact me.

Victor G. M.

[email protected] or [email protected]


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2008

problem named:

Solid waste recovering

we found:

over designed equipment, lack o strategy, lack o worker benets, missed business opportunities.

the solution was:

redesign o apropiate equipment, integral strategy, new business development.

team:

Ana Soa Reyes-Retana, Miguel Franco, Jose Gordillo, Azucena Muoz, Maria Madgalena Gonzalez, Manuel Amaro, Sandra

Portillo, Michaela Stachova, Salvador Guerrero, Juan Herrera, Daniel Gayosso, Alejandra de la Cerda, Pedro Diaz, Diego Stehle,

Gabriela Morales, Jessica Zepeda, Tania Muoz, Fabiola Lezama, Ricardo Suarez, Salvador Soto, Benjamn Valencia.


4/25

2008

problem named:

Political campains advertisment

we found:

disproportionate amount o publicresources, huge amount o waste,

visual contamination, corruption.

the solution was:

sustainable business model design,

order in amount, type and position

o advertisments (regulations), use

o inraestructure in non campain

periods, reuse and recycling o admaterial.

team:

Veronica Gonzalez

Teresita Suarez

Leonardo Romero


5/25

2008

problem named:

Waste in packaging lling

we found:

huge amounts o expanded poly-styrene packaging llings ending in

landll due to lack o business plan-

ning and strategy.

the solution was:

Pop bugs: a system o cardboard

packaging lling and a closed system

business where recovering and

recycling is part o the service andincome.

team:

Tania Favela

Soa Gutierrez


6/25

2008

problem named:

Sustainable certication or industry and products

we found:

Hundreds o certications or dierent things, lack o an integral and easy to understand logic or customers.

the solution was:

design o certication tests, seal, strategy or an integral certication o products and industries as well as public awareness.

team:

Laura Segarra, Adriana Garcia, Tanyha Lopez


7/25

2009

problem named:

Human body waste

we found:

In many cities o the world the human ecal and urinary waste are not properly treated, in Queretaro 86% o sewage watersgoes to rivers and oceans, impossibility to change inrastructure, business opportunity unexploited.

the solution was:

Desbio is a company that recolects human ecal waste and process it to create methane and with it electricity, entire business

model and necessary equipment to perorm the task cleany and saety.

team:

Diana Hurtado, Bethsabe Cardiel


8/25

2009

problem named:

junkood packaging waste

we found:

huge amunts o bi-polypropylene ending in landlls, material waste, high pollution and business opportunity unexploited.

the solution was:

ecolution, a company dedicated to recolect the material and recycling it, creating new products under the Product-Service-

System scheme.

team:

Laura Segarra, Adriana Garcia, Tanyha Lopez


9/25

2009

problem named:

global awareness on current global trends

we found:

lack o awareness on people about global situation, lack o correlation between people, industry and government in order toreach a sustainable uture.

the solution was:

the Preventive Design Institute is an organization which will perorm a constant monitoring o the current economical, social

and environmental models in order to avoid that the current solutions become the problems o the uture.

team:

Miguel Montiel, Daniela Gonzalez, Arturo Vaca


10/25

2009

problem named:

No education opportunities or the visually impaired

we found:

lack o trained proessors, lack o schools with apropiated inrastructure, social rejection, no economic activity integration.

the solution was:

tifograma, a center or academic development, pedagogic guidance rom primary school to university, proessors training

courses, psicological support and social-cultural activities.

team:

Carolina Bueno, Rosaura Aguilar, Dan Hernandez


11/25

2009

problem named:

economical problems in the social security system

we found:

service saturation, lack o motivation on personel, lack o economic power, bad public image, lack o uture strategy andbusiness opportunity unexploited.

the solution was:

VITE is a dependency o IMSS which administrates the ranchises Chimalli or elderly care and Proactive health prevention

through prehispanic techinques.

team:

Flor Villegas, Dabir Gayosso, Elizabeth Sanchez


12/25

2010

problem named:

child obesity

we found:

severe obessity problems in Mexcian children, lack o comitment by junk ood industry and government, mass media manipu-lation, social pressure, severe economic problems in the uture or the social security system.

the solution was:

a series o strategies directed to amilies, schools, mass-media and changes in regulations, all orchestrated to create a preven-

tive systems instead o a reaction system.

team:

Marisa Bracamontes, Alejandro Suarez, Ernesto Hernandez


13/25

2010

problem named:

water shortages

we found:

Lack o knowledge o water cycles, bad habits, corruption and lack o strategy or the uture and business opportunity unex-ploited.

the solution was:

proyecto eco, a company ocused on developing, comercializing and ollowing projects, products and services or a rational

water consumption.

team:

Alejandra Cervantes, Claudia Mendez, Alberto Solis


14/25

2010

problem named:

excess o energy consumption

we found:

lack o real awareness in people abouttheir energy consumption, lack o

alternatives or co-generation and uture

renewable sources o energy.

the solution was:

redesign the communication system

so people can really understand their

consumption habits, a change in

regulations to open the co-generationstrategy, create a easable plan or

having in a near uture 100% o energy

produced by sustainable sources,

team:

Karime Kanchi, Arlette Lomeli, Juan

Pablo Martinez


15/25

2010

problem named:

ood waste

we found:

in some cases up to 50% o the oodproduced is somehow wasted or dis-

carded, lack o kownledge in people

about nature, seasons and ruit and

vegetable production, and business

opportunity unexploited.

the solution was:

a mass-media communication program

to emphasize the right ruit and veg-etable consumption according to the

seasons, new business or dierent quali-

ties o vegetables and ruits.

team:

Juan Pablo Alanis, Eleonora Morales,

Antonio Martinez


16/25

2010

problem named:

promotion and idealization o individualism

we found:

a current development in industry, consumption and mass-media promoting individualism, lack o social cohesion, lost in thepotential or progress.

the solution was:

a strategy aimed to all stakeholders to change in a 25 year period its ocus on social cooperation.

team:

Karen Ocampo, Ricardo Vega.


17/25

2010

problem named:

overdesigned and misused packaging

we found:

a lack o coherence bewteen capabilities and needs, strong brand perception in customers, business oportunities notattended, severe pollution and waste o recyclable material.

the solution was:

creating a more coherent packaging solution, recovering and recycling system, reduction o costs.

team:

Anel Reyes, Tomas Rodriguez, Sebastian Bayon.

2010


18/25

2010

problem named:

unair agricultural trade system

we found:

producers are paid extremely low or the

hardest part o the job, many intermediar-

ies without adding any value and increase

nal cost, consumers misinormed about

the comercial chain and the impact o

their decisions.

the solution was:

terra viva, a company dedicated to

promote air trade nding new busi-ness oportunities in the comercial chain.

Terra mia new business opportunities or

producers giving a bigger added value to

their products.

team:

Lorena Suarez, Isela Ramos, Juan Monroy

2010


19/25

2010

problem named:

overexploited water system

we found:

in Queretaro 85% o the water is used in arms surronding the city, most o them produce alala or cow ood.

the solution was:

changing the cows diet.

team:

Soa Orvaanos, Andres Fellowes, Cinthya Leon

2010


20/25

2010

problem named:

basic education in Mexico

we found:

excessive bureaucracy, corruption, lack o quality and contents.

the solution was:

reordering education system, synchronizing activities, eliminating unused stakeholders and integrating systems thinking in

children education.

team:

Alejandro Berger, Fernando Morelos, Diana Amaya, Roberto Hurtado

2010


21/25

2010

problem named:

lack o opportunities or youngsters in Mexico

we found:

lack o social cohesion, in some cases the only attractive uture is narcotrac or crime, lack o cultural and educational struc-

ture.

the solution was:

escala mx, a non prot organization dedicated to nd talent in our youngsters, a system o cooperation and integration.

team:

Monica Martin, Cesar Neria, Oscar Melchor

2010


22/25

2010

problem named:

lack o inrastructure in rural Mexico

we found:

proound delay in the construction o basic inrastructure, corruption in government aid, lack o social cohesion.

the solution was:

por mi campo is a public organization that promotes the purchase o products rom companies who donate to build better

inraestructure in rural communities

team:

Varenka de la Vega, Alejandra Enzstiga, Eduardo Cordova

2010


23/25

2010

problem named:

amily planning

we found:

very little inormation about the issue and aimed mainly to women, lack o integral view.

the solution was:

developing the concept o lie project, a government agency dedicated to support young people and ollowing them across

their lives, this is done by a strategy called community guide and a strategy o loans or entrepreneurship.

team:

Albany Gomez, Stephanie Bernal, Servando Lopez

2010


24/25

2010

problem named:

social security health system saturation

we found:

most people wait to go to a doctor until they are really sick, many o them could be cured or diseases could be prevented at

home with simple treatment.

the solution was:

Saluden tus manos is a government program that centres in health prevention by the use o phytotherapy and an advertising

campaign, rescuing the ancient healers and preventing diseases..

team:

Gabriel Tejeda, Sergio Rosas, Esteania Larracoechea

2010


25/25

2010

problem named:

extreme peasant poverty

we found:

unair trade, corruption in government aid, lack o inormation to customers.

the solution was:

ser campo is an organization in charge o regulating and providing awards to products and companies who benet the armers.

team:

Diana Cabrera, Aldo Aguilar, Mauricio Aguilar

systems thinking portfolio

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