Sziget FestivalBudapest

Hungary

•Population: 10 millions people•Part of the European Union since 2004•Government: parlamentary republic

Budapest

• Budapest : nearly 2 000 000 inhabitants

• Young and dynamic city

• Nightlife information on the tourist office website for visitors of all ages

IT IS FORBIDDEN AND EXTREMELY DANGEROUS TO SWIM IN THE DANUBE!

About the Festival…

•The largest annually held open-air festival of the word with several hundreds of programs on the Óbuda Island in North Budapest.

•Unique location: in the heart of the city and of nature! a part of the several ten thousand visitorslive in tents on the island.

•Not just a a wide variety of musical styles: many supporting programmes: literature, theatre, gays and lesbians, human rights, green movements etc.

•Budapest transforms during this week, the number of « backpackers » is multiplied.

•A new service for 2011: card allowing the use of public transport, visiting spas and discovering othercultural facilities of the city for a reduced price.

• The unique atmosphere : main appeal of the festival according to the opinion of visitors:

“This Sziget is the island of friendship, the island of love, the island of joyful self-abandon, the island of freedom, the island of cultural diversity. That said, it’s worth keeping in mind this is also the island where the beer is cheap, the girls and boys are beautiful, and the exciting urban centre of Budapest is within easy reach. This is the Sziget that is an unmissable party.”

• 18th edition of the Festival

About the festival

One of Europe’s favourite festivals : “the Hungarian Woodstock’

Programs

• A large program is seattled year after year

• The most important bands of the moment will be there, including last year’s “group of the year” Muse, and Kasabian, the creators of the Album of the Year in 2009.

• the band that attracted the biggest main stage crowd ever will be back again and Iron Maiden, REM and the Sex Pistols have already attended the festival.

• Sziget will continue to present bands that are perhaps less well known

A complete event

Other cultural programmes are seattled down during this creativ period

Naturally, Sziget Festival offers other cultural programmes.

In the Theatre and Dance Tent (Színház és Táncsátor) ballets, operas, motion-and dance theatre entertain the audience; numerous exhibitions, performances, an out-door museum, a puppet theatre and a cabaret can be enjoyed at other locations. In the evenings movies are shown outdoors.

Sport events are also launched.The sport events of Sziget Festival provide varied and active recreation from differentextreme sports through beach volleyball to soccer.

Sziget Festival

Communication

• Efficient and massive use of the social media : Twitter, Facebook, Myspace, Forums, RSS

•Posters campaign on all the major cities in Europe during springtime

•Promoted through the online radios

•Logo of the Festival featured on all the media related to music

Partnership

Partnership

The best known European brand and the best known Hungarian brand have entered a partnership to develop and introduce mobile payment, machine-to-machine mobile communications and mobile administrative services.

It was a logical step on Vodafone’s part as the company has always put great emphasis on supporting, as well as sports, festivals and concerts popular among young people.

• The Vodafone Sziget program will be launched on Virtual Sziget in several languages.

• At the same time a number of services aimed specifically at Vodafone customers will also be introduced, for example they can buy one day tickets on their mobiles, or even pay for certain products with their phone, first off coffee.

• Then, everything is done by the main sponsor to make the experience more convenient for festival goers.

SPONSORSHIP

• György Beck, CEO of Vodafone Hungary said:

“We have a dual purpose with this partnership. On the one hand, we want to actively

contribute to the continuing success of Hungary’s most distinctive product beside to

Tokaji wines and PICK salami, the Sziget Festival. On the other hand, we believe that the

several hundred thousand festival goers represent a community of early adopters that

can help Vodafone test successfully secret services and products still under

development.”

Festival goers will find a host of new services at this year’s Sziget that will make their

festival experience more comfortable, simpler, and potentially cheaper too !

Tickets policy

• A very good tickets policy is launch, notamment mis en place with the partner Vodafone.

• First of all the minute based mobile ticket system – which had already worked very successfully in the parking lot.

• The festival goer can activate and then deactivate the system using his mobile, paying only for time spent at the festival ; hence if someone only wants to watch their favourite band, he is only paying for that one concert.

• Festival visitors will not even have to worry about the clock ticking whilst queuing at the entrance, as the organisers are providing a fast-track gate for mobile ticket holders.

• Discounts introduced last year will remain in place this year : students can come to Sziget half price with group tickets, and late party goers can enter the festival half price after 11 p.m.

Tickets policy

• Different tickets rate following the case :

• Day ticket• In advance and on the site: 45€• Sziget "Day 0" (9th of August) tickets in advance and on the site: 23€• Sziget "Day -1" (8th of August) tickets in advance and on the site: 23€• Camping ticket• In advance until 30th of April: 170€ From 1st of May and on the site: 200€• Non-camping ticket:• In advance until 30th of April: 140€ From 1st of May and on the site: 170€• Caravan camping ticket for vehicles• In advance until 30th of April: 110€ From 1st of May and on the site: 130€• VIP Camping Tickets• In in advance and on the spot: 90€ “Movin in” Tickets• On the spot (for 6th and 7th August): 10€

• Sziget tickets are available all over Europe!!

A citizen event

• The Festival’s organizers have been maintaining a very good relationship with the different ”green” organizations for years.

• Today, Zöld Udvar (Green Courtyard) has become a little town within the Festival, where different enviromentalist groups, over100 civil organizations can introducethemselves and provide services.

• Besides the national green organizations, the international Green Peace has been present at the Festival for years.

The mutual efforts of the organizers and the environmentalist leagues prove thatSziget Festival fulfills a pioneer and key role, a leading role in sustainableenvironment.

Environment

This one week program is the perfect occassion to implant to people’s minds,

400000 visitors at least, , the enviroment-conscious way of thinking.

A project called "Cleaner Sziget – Festival in an environment-conscious is created.

With this initiative a process started

• the selective collection,

• transporting

• recycling of waste materials accumulating during the time of the festival.

Sponsors have realised the importance of the selective treatment of waste materials.

There has been an action plan for years now, which is highly successful and

aims at inspiring visitors to collect the throw-away plastic cups.

Conclusion

• for different reasons Sziget Festival has gained international recognition over the years

- It is One of the most considerable muticultural festivals in the heart of Europe

- the international programs welcome famous bands

- it is a complete artistic event (street theater, sport…)

- there is an attractive communication associated to social media network

- it is a real playground to enjoy new technologies

- it is thought as a sustainable and ecological responsible event

- created to develop the awareness of the global citizenship