C A S C A D E

B U S I N E S S P L A N   |   J U L Y 2 0 1 9

J O H N D O E 5 5 5 - 5 5 5 - 5 5 5 5 J O H N D O E @ X Y Z . C O M

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THE PROBLEM

R e m o v e d i n f o

R e m o v e d i n f o

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2

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R e m o v e d i n f o

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THE SOLUTION

R e m o v e d i n f o

R e m o v e d i n f o

R e m o v e d i n f o1

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1

R e m o v e d i n f o

R e m o v e d i n f o

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THE COMPANY

O V E R V I E W

D E S C R I P T I O N

F E A T U R E S

P R I C I N G

R e m o v e d i n f o

R e m o v e d i n f o

1 R e m o v e d i n f o

R e m o v e d i n f o

X Y Z = $ x . x x X Y Z = $ x . x x X Y Z = $ x . x x

R e m o v e d i n f o

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THE PRODUCTS

PRODUCT APPLICATIONS

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Growth Phase

Month 19-36

Increase marketing

and sales efforts

Hire more staff

Develop new

versions of

hardware &

software

Increase operational

efficiency

Complete XYZ

hardware

Complete XYZ

software

Hire staff

Identify a location for

office/warehouse

Develop marketing

materials w/

consulting firm

Identify packaging

co.

Ramp-up Phase

9 months

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1 2 3

GROWTH STRATEGY

Start-up Phase

Month 1- 18

Establish contracts

w/ TV mftg. & cable

cos. Launch Internet

marketing & B2B

campaign

Develop XYZ v2.0

Develop mobile app

Develop XYZ version

Hire more staff

TARGET CONSUMER

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A G E H O U S E H O L D I N C O M ER e m o v e d i n f o R e m o v e d i n f o

S P E C I F I C G R O U P SR e m o v e d i n f o

R e m o v e d i n f o

DEMOGRAPHIC STATS

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CABLE TV

COMPANIES 

Spectrum, DishNetwork, CharterCommunications,Comcast Business,

Cox, Verizon, AT&T 

INDIVIDUALS

(E-COMMERCE)

x-x year old men &women, XYZ

individuals, XYZs,XYZs

MASS MARKET

RETAILERS

KMart, Amazon, Walmart, Target,

Costco, QVC, Shopify, Buy.com, Yahoo,

BigCommerce.com

CONSUMER

ELECTRONIC

RETAILERS

Best Buy, GameStop, Brookstone, Adorama, TV.com, Sweetwater, Full Compass, Hulu,

NetFlix, Crackle,MarkerTek, 5-SecondFilms, SoundCloud,

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TARGET MARKET

MARKET FIGURES

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MARKET TRENDS

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F o u n d e d i n 1 9 8 9 P a n o r a m a C i t y , C AS p e a k e r s , e a r p h o n e s , p o r t a b l e m e d i a , a p p l i c a t i o n s  X Y Z   r e m o v e d i n f o   &   X Y Z ,   X Y Z   H e a d s e t s

F o u n d e d i n 1 8 4 8 N e w Y o r k , N YA u d i o & V i d e o P r o d u c t sP r o d u c t s s o l d v i a c a t a l o gO f f e r a   r e m o v e d i n f o   w i t h   r e m o v e d i n f o   f e a t u r e s ( $ 1 4 9 . 9 5 )

F o u n d e d i n 1 9 7 4 C h a r l o t t e s v i l l e , V AS p e a k e r s , t e l e v i s i o n s , a n d o t h e r e l e c t r o n i c p r o d u c t sX Y Z , w h i c h i s a   r e m o v e d i n f o t h a t   r e m o v e d i n f o  

F o u n d e d i n 1 9 9 8 H u n t i n g t o n B e a c h , C AH e a d s e t s , T V s p e a k e r s , a n d   r e m o v e d i n f oS o l d o v e r 2 m i l l i o n p r o d u c t sP r i c e s r a n g e f r o m $ 1 2 9 . 9 5 t o $ 1 9 9 5

F o u n d e d i n 1 9 8 0 S t a m f o r d , C TA u d i o & v i s u a l p r o d u c t sB r a n d s i n c l u d e A K G , H a r m o n K a r d o n , a n d I n f i n i t yX Y Z ( $ 3 4 9 . 9 5 )

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PROFILE OF COMPETITORS

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COMPETITIVE ANALYSIS

PRINT ADS

VIDEO ADS

SOCIAL MEDIA

DISTRIBUTOR

SEM

TV ADS

THE PLAN

PUBLIC RELATIONS

E-TAILERS

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MARKETING - OVERVIEW

MARKETING -  E-TAILERST h e C o m p a n y w i l l p a r t n e r w i t h t o p e - t a i l e r s .

A m a z o n . c o m - 2 . 1 b i l l i o n v i s i t s / m o . ( 4 4 % o f U . S . m a r k e t s h a r e )

E t s y . c o m - 1 2 0 . 4 m i l l i o n   v i s i t s / m o .

G r o u p o n . c o m - 5 0 . 2 m i l l i o n v i s i t s / m o .

A l i E x p r e s s . c o m - 4 3 . 3 m i l l i o n v i s i t s / m o .

O v e r s t o c k . c o m -   3 0   m i l l i o n v i s i t s / m o .

T O P E - T A I L E R S :

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MARKETING -  PRINT

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MARKETING -  SOCIAL MEDIAT h e C o m p a n y w i l l   a d v e r t i s e o n F a c e b o o k , T u m b l r , I n s t a g r a m , T w i t t e r , P i n t e r e s t , a n d Y o u t u b e .

F a c e b o o k - A d v e r t i s i n g c o s t i s a n a v e r a g e C P C o f $ x

I n s t a g r a m   - A d v e r t i s i n g c o s t i s a n a v e r a g e C P M o f $ x  

T w i t t e r   - P r o m o t e d t w e e t s a n d p r o m o t e d a c c o u n t s ( $ x - $ x p e r e n g a g e m e n t ) , p r o m o t e d t r e n d s ( $ x p e r d a y )  

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OPERATIONS

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H O U R S O F O P E R A T I O N : 9 A M - 6 P M E S T

O F F I C E D E S C R I P T I O N : x s q u a r e f e e t , A B C , o f f i c e b u i l d i n g , A - p r o p e r t y

H A R D W A R E M A N U F A C T U R E R :   X Y Z

S O F T W A R E   D E V E L O P E R :   X Y Z

A T T O R N E Y :   X Y Z

A C C O U N T A N T :   X Y Z

W E B D E S I G N E R   X Y Z

J o h n D o e , C h i e f E x e c u t i v e O f f i c e r

J o h n D o e , C h i e f   O p e r a t i n g O f f i c e r

J o h n D o e , C h i e f F i n a n c i a l O f f i c e r

C E O o f X Y Z f o r x y e a r sC E O o f X Y Z f o r x y e a r sX Y Z D e s i g n a t i o n f r o m X Y Z I n s t i t u t eC e r t i f i e d b y X Y Z a s a G e n e r a l M a n a g e r

H a s a s s i s t e d c o m p a n i e s t o s e c u r e o v e r $ x   i n f i n a n c i n gC F O o f X Y Z f o r x y e a r sM e m b e r o f t h e X Y Z A s s o c i a t i o n a n d X Y Z N e t w o r kX Y Z D e g r e e f r o m X Y Z U n i v e r s i t y

C O O o f X Y Z f o r x y e a r sO p e r a t i o n s D i r e c t o r o f X Y Z f o r x y e a r sX Y Z D e g r e e f r o m X Y Z U n i v e r s i t y

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THE MANAGEMENT

Product Dev't 21%

Office Furniture 0%

Computers 1%

Marketing 19%

General & Admin 37%

Inventory 22%

X Y Z s e e k s $ x . x   m i l l i o n i n e q u i t y f i n a n c i n g o f w h i c h a n e s t i m a t e d   2 2 % w i l l b e u s e d f o r c a p i t a l e x p e n d i t u r e s a n d t h e r e m a i n i n g   7 8 % w i l l b e a v a i l a b l e f o r w o r k i n g c a p i t a l .

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FINANCING

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REVENUES

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EXPENSES

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INCOME

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CASH FLOWS & BALANCE SHEET