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Just Say “NO” to Page Turners

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Agenda Speaker Introduction/Background Audience Survey Page Turner Defined Why, Why, Oh Why? Some Examples Concepts and Strategies for Building

Better eLearning Yeah, But . . . Conclusion/Discussion/Q & A

Introduction: Introduction: Who the heck is Mark Steiner???Who the heck is Mark Steiner???

BS Industrial Tech. IL. State ‘88

MS Industrial Training IL St. ‘92

10 years training & interactive media dev. experience

Dozens of projects from 2 min. to 33 hours in runtime

Authorware 2.0, 1993

LearningSpace, Dreamweaver, Director

Instructor MA CBT course 50% ID, 50 % Dev.

Speaker-eLearning Conf. US & Europe

Audience SurveyAudience Survey

Corporate/Academic mix Project Manager/ID/Developer mix Number of Interactive Media Projects Number of eLearning Projects Average project sizes ($, runtime) Rating of eLearning process and

project management knowledge

A Quote . . . A Quote . . .

Learning is not attained by chance. It must be sought for with some ardor and attended to with some diligence.

–Abigail Adams

Page Turner DefinedPage Turner Defined

What’s a “Page Turner”? Definition

page-turn·er (páj-tûr ner) n. Informal A very interesting, exciting, or

suspenseful book, usually a novel: “The book is a page-turner”.

History Example

Another Quote . . . Another Quote . . .

There is always an easy solution to every human problem: neat, plausible, and wrong.

–H. L. Mencken

Why, Why, Oh Why?Why, Why, Oh Why?

Why are there so many Page Turners? They’re easy to build. The number of individuals with

“Instructional Designer” printed on their resume greatly exceeds the actual number of true Instructional Designer’s.

Misconception: Information=Training

And Another Quote . . . And Another Quote . . .

Where were you when the page was blank?

–Truman Capote - response to John Huston's criticism of his script

Some Examples Some Examples

A simple example from yesterday

So can there never be a “Next” button?

What about EPSS? What if there wasn’t a “Next”

button?

Concepts and Strategies for Building Concepts and Strategies for Building Better eLearningBetter eLearning

More complex designs require more robust processes . . . Rapid Prototyping Gaming Strategies Performance-based Design Expectation Failure

Concepts and Strategies for Building Concepts and Strategies for Building Better eLearningBetter eLearning

Rapid Prototyping What is it? A good early rapid prototype session will

reveal many problems or failure points in the initial design . . .

Client Immersion and Involvement Key Stakeholder Involvement User Focused SME Involvement

Iterative Process

Concepts and Strategies for Building Concepts and Strategies for Building Better eLearningBetter eLearning

Gaming Strategies Engagement Intrinsic Interactivity Mimic Reality Risk/Reward Competition Fun!!!

Concepts and Strategies for Building Concepts and Strategies for Building Better eLearningBetter eLearning

Performance-based Design Focuses on the tasks and behaviors that an employee must

perform on the job. Involves job simulation, but with interventions occurring

upon trainee errors or failures.

Expectation Failure People expect something to occur or behave in a certain

way. Let the user attempt the task the way they think they

should, but intervene at the expectation failure and explain the repercussions of their actions.

“Intelligent Backbone”: The backbone is an expert knowledge system that is built into the system, by inputting scenarios, case studies, and possible responses and outcomes.

Yet Another Quote . . . Yet Another Quote . . .

It is nothing to bring a picture in on schedule or under budget. The hard part is making a good picture - I don't care what your budget is!

–Blake Edwards

Yeah, but . . . Yeah, but . . .

It’s more expensive. It requires more people/effort

(both from the client and development team).

It’s much harder work. So, why then? What is your desired outcome? Be an advocate for the learner.

Some Concluding Remarks Some Concluding Remarks

There is a lot of poorly designed eLearning in the marketplace.

It probably will stay that way for awhile.

Stand up for the learner and your profession.

Educate your team, your boss, and your clients of the value of saying “NO”!

Hopefully, you found this engaging Hopefully, you found this engaging and informative . . .and informative . . .

Questions & Answers

Thank you for your time!Thank you for your time!

THE ENDThank you!