Digital Market Update.A compelling case for tablet marketing.

1Presented by: Pug Life Ad Solutions.

Damus Chu | Director.

Prepared on: 30th August 2014.

1. Executive Summary.

2. Online Snapshot.

3. Nascent Tablets Growing Rapidly.

4. Multi-device usage for Tablets.

5. More News Consumed Digitally.

6. Next-generation using tablets.

7. Tablets are used in lean-back settings.

8. Greater demand in automotive industry.

9. Bigger sessions on web/apps.

2

8m iPad owners & 3m Android tablet owners in Australia (more than half the online population).

57% of children who use tablets today will turn into young drivers in 2017.

40% tablet owners research on tablet before purchase. 19% purchased on tablet in 2013.

31% of tablet users also use TV, 21% with Mobile, 15% with Laptop and 14% with Desktop.

Living room, bedroom, travelling and kitchen are common areas Australians use tablets.

Total automotive web/app sessions on tablet grew faster than industry (+15% vs 12% growth).

57% Carsales sessions come from mobile & tablet web/app.

3

6 out of 10 people

multi-screen (1)

17,337,000

surf the net (1)

8 out of 10 people

purchased in store

after seeing

relevant online

content (1)

60%

40%

60% of Australians

purchased online

in 2013 (2)

1. Nielsen: The Australian Online Landscape Review June 2014

2. E-Marketer: Tablets Rival Smartphone Mobile Buying – July 2013 4

8m

Users(1)

3m

Users(1)

15hrs/mth

34% Australians owned

tablets in 2012, now

almost 50% in 2013!

1) Nielsen - Mobile Panel Pilot Results – June 2014

2) E-Marketer: Tablets Rival Smartphone Mobile Buying – July 2013

3) E-Marketer: Mobile Landscape 2013

4 out of 10 people

research on phone

/ tablet before

purchasing

19% made

purchases on

their tablet

in 2013(2)

65% made

purchases on

their tablet

in 2013(3)

5

Source: IAB - Multi Screening Briefing - 2013

Compliment your advertising campaigns

across TV, Desktop and Mobile with a

portable research & purchase device.

6

Source: Roy Morgan – Cross Platform Newspaper Audience – June 2014.

71% 73%

49%43%

48%37% 36% 41%

34% 36% 38%

0%

77% 74%

53%49%

49%49% 47% 45%

43% 43% 42%

33%

0%

40%

80%

120%

160%

0

1500

3000

4500

Web /

App A

udie

nce

(Audie

nce in '0

00)

Cross-Platform Audience for Newspapers.

Print Jun14 Web/Apps Jun14 % Digital 13 % Digital 14

7

57% of children using

tablets today will turn

into young adult drivers

in 2017.

+20% pts. +16%

pts.

+25% pts.

+18% pts.

+11% pts.

+25% pts.

Source: Roy Morgan – Tablets Mainstream Amongst Young Australians – December 20138

Source: IAB/InMobi - Mobile Trends – 2014

Offering a glossy magazine-like

experience on a glass screen while the

user is in a relaxed state of mind.

9

7 out of 10 automotive site traffic

grew +5% month on month. (1)

Tablet automotive

sessions grow faster. (1)

Source: Nielsen - Australian Online Landscape – Automotive Deep Dive – May 2014 10

57% of auto intenders’ Carsales sessions

came from a mobile/tablet device.

Source: Nielsen/Carsales – Apps on the Up – April 201411

Thank You.12Contact.

damus@puglifeadsolutions.com.au

0405 355 188

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