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6 Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS
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A Tyerpower ‘Brand Identity’ presentation From Jenkin Advertising and Marketing
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Kotler / Armstrong, Chapter 14 Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called
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©SHRM 2010 Membership Marketing Summit June 25, 2011 SHRM 2011 Annual Conference & Exposition 1
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chapter 16 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. IMC: Direct Marketing, Personal Selling and Sales
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TERM FOR OUR TIMES Todd Ewing Vice President, Term Life and Direct Marketing
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Personal Selling, Sales Management, and Direct Marketing
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Part 5 Distribution Decisions marketing 16e Hult | Pride | Ferrell
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Hotel E-Commerce 2011 Asset Manager Update 2011 Student Competition Garrett P. Ross
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Marketing and Branding MODULE- 1. A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange
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Promotional Strategies. What Is Promotion? Promotional Strategy Promotional Goals Product Variables Promotional Mix Direct Interaction Indirect Communication
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© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING
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