Take Note of these Top SEO Strategies for

Businesses rely on medical SEO to implement effective marketing strategies to improve their online presence. Preparing and optimizing website using strategies such as voice search optimization and AI automation is important to reach your targeted audience in 2021.

Optimize for voice search

Create content to answer the questions people ask on Google

Improve your website’s page speed

Implement Schema Markup

Use long-tail keywords that people use in everyday conversation

Artificial Intelligence (AI)

Google’s AI algorithm RankBrain:

plays a key role in ranking factors

provides better answers to users’ queries

Approaches for 2021T o p S E O

Mobile optimization/user experience (UX)

Review your web pages and check whether they are intuitive for users

Have different URLs for the mobile and desktop

Keep headlines consistent and aesthetically pleasing in both versions

Core Web Vitals

Ensure a good user experience (UX) to boost search engine ranking

Use Core Web Vitals to identify opportunities to improve user experience

Google Passage RankingThe Passage-Based Indexing algorithm allows Google to surface relevant content in the search results.

E-A-T (Expertise, Authoritativeness, and Trustworthiness)

Review and rewrite heading elements

Structure and organize your content

Make sure your contact page is easy to find

Add references and external links to sources

Make sure to upload transcripts for each videoOptimize title, description and tags with keywordsInclude video content in text-based blog posts

Consider creating content that matches users’ search intent

Re-optimize old content in to new

Video optimization

Provide search intent based content

Stay up to date with changing SEO trends and algorithms. Partner with an experienced digital marketing agency to implement effective SEO strategies in 2021.

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