take your organization over the edge
TRANSCRIPT
Take Your Organization Over the Edge!
Presented by Kevin Meyer, Over the Edge and Taylor Corrado, FirstGiving!
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How this webinar works
• A link to the slides and a recording will be sent after the webinar
• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen
• Tweet about this webinar using the hashtag #fgwebinar
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About the Presenters!
Kevin Meyer,!Over the Edge!
Taylor Corrado,!FirstGiving!
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What we will cover today
What is Over the Edge
• Fast Facts • Event Planning • Event Benefits • Safety • Ge:ng Started
How to incorporate online fundraising • Past Over The Edge
events on FirstGiving • Upcoming events • Ge:ng started
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What is Over the Edge?
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Over the Edge: Fast Facts
$91,020 average gross revenue per event
58% of all “Edgers” have been
new donors to the hosFng nonprofit
6 months lead Fme to
execute a successful event
$65,000 Top fundraiser Gary Reid raised for
Cancer League of Colorado
$136,000 average media value and exposure
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Over the Edge: Fast Facts
Top Grossing Events
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Cancer League of CO $260,000 Special Olympics-‐Washington $240,000
Respiratory Health of Metro Chicago $185,000 Special Olympics Texas $184,000
Over the Edge: Event Planning
• Four Phases Phase 1: 120 Day Business Plan Phase 2: Internal Strategic Development Phase 3: 120 Countdown to Event Day Phase 4: Post Event Debrief and Planning for next year
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Over the Edge: Event Planning
Phase 1: 120 Day Business Plan -‐LeOer of Intent -‐Deposit -‐Two strategic planning sessions -‐Sign contract -‐Secure building
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Over the Edge: Event Planning
Phase 2: Internal Strategic Development (30 days) -‐Develop sponsorship packages -‐markeFng material & websites -‐assembling Event CommiOee -‐IdenFfy potenFal rappelers(fundraisers)
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Over the Edge: Event Planning
Phase 3: 120 Countdown to Event Day
-‐MeeFng between your organizaFon’s reps and Over the Edge Event Manager (120, 90, 60, 30, 14, & 7 days prior to event date) -‐Online event planning calendar -‐Member’s Area on website to stay on track
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Over the Edge: Event Planning
Phase 4: Post Event Debrief and Planning for next year
-‐Provide criFcal feedback on event -‐CommiOed to 60 days post event process -‐Review best pracFces for next year set up
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Over the Edge: Safety
• OTE team’s top priority is parFcipant and facility safety • OTE Event risk is very low despite perceived high risk. • 100+ successful events and tens of thousands of
parFcipants • Zero incidents: building or parFcipant related • Every OTE site is set up as an industrial work site • Adherence to all NaFonal and State OSHA laws • Adherence to SPRAT governing procedures • Compliance with state workers’ compensaFon coverage
• Clean loss run history since our first event in 2004 • $10 million occurrence and aggregate insurance
policy • Building and key stakeholders indemnified • Comprehensive site safety and building inspecFon
plan • Key stakeholders named as addiFonal insured on
insurance cerFficate • ParFcipant waivers and training • References and documented media coverage • Pre-‐event site inspecFons by OTE technicians
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Over the Edge: Event Benefits Public RelaUons Benefits ParFcipaFng nonprofits have experienced:
-‐Expansion into new donor bases -‐Doubled summer camp enrollment -‐Improved visibility, regionally & naFonally -‐Greater brand awareness -‐Separate your org from the rest of the NPO pack
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Over the Edge: Event Benefits
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Over The Edge -‐ Steps To Success • Start planning early. • Incentivize fundraising to encourage high performers. • Build on sponsorship successes and encourage multi-year
sponsorships with corporations. • Utilize social networking. • Recruit externally. • Corporate engagement - Promote team building experience. • Older "Edgers” raise more money. • Utilize star power. • Find one passionate supporter to raise $10k plus. • Incentivize increased participation – go beyond minimum.
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FirstGiving: Success Stories
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Success Story: Special Olympics Georgia
• 2012: First year • 105 fundraisers • 52 teams
Top Team Raised $5,503 online All raised above $1,000 minimum
Total Raised*:
$83,288
hYp://www.firstgiving.com/soga/over-‐the-‐edge-‐2012
*Totals only reflect online dona1ons on FirstGiving
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Success Story: Special Olympics North Carolina
• 2010: First event • 2011: Held two events with 293 fundraisers • 2012: Running two events, with 56 fundraisers so far
Total Raised 2010
$64,558 Total Raised 2011
$158,122 Total Raised since 2010*
$231,220
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*Totals only reflect online dona1ons on FirstGiving
Success Story: Special Olympics Hawaii
Total Raised since 2009*
$268,362
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• 2009: First event raised $105,759 online • 125 fundraisers
• 2010: Raised $73,947 online ($22,732 offline)
• 79 fundraisers • 2011: Raised $87,097 online ($28,804 offline)
• 117 Fundraisers
*Totals only reflect online dona1ons on FirstGiving
Upcoming Over The Edge Events
September 2012 event; raised over $16,000 so far with 27 fundraisers
June and October 2012 events; raised over $40,000 so far with 89 fundraisers
August 2012 event; raised closed to $5,000 so far with 17 fundraisers
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"Thank you!!
!!
Questions?!
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“How do I get started?”
Free applica7on process Contact: Kevin Meyer
[email protected] P: 859-‐359-‐5269
Apply online:
www.overtheedgeusa.com/apply
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