takeaways from bbc creativity hub day - jan 2015
TRANSCRIPT
simple steps: to be more creative IMMEDIATELY
m.c. schraefel
follow @mcphoo
notes from bbc creative hub day
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take away: to be more creative IMMEDIATELY
reduce threat m.c. schraefel follow @mcphoo
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it’s as fast aschanging from protect squishy bits
to standing up and reaching up
m.c. schraefel follow @mcphoo
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the brain is connected to the body
m.c. schraefel follow @mcphoo
works immediately because
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the brain is connected to the body
m.c. schraefel follow @mcphoo
in5 prioritises new BBCthe Brain Body Connection
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@mcphoo
Move Eat Cogitate Engage Sleep
put your own mask on first
in5 tune up kit
@mcphoo m.c. schraefel
take away: you first
HOW: the Brain Body Connectionfor immediate, reflexive response
So take advantage of
Use in5 move eat cogitate engage sleep to support BBC and thus reduce threat and thus open up creativity
In threat, can’t be creative: vision narrows too much
Do your in5 first, everything else flows, automatically, from that
Without in5, BBC can’t perform optimally, creatively
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@mcphoo
the brain is part of the body the converse is also true
!
m.c. schraefel, @mcphoo
movie
example of how to test in5 at worktinyurl.com/in5ogilvy pilot
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@mcphoo
in5 tune up helps you: prioritise YOU first
before the task in order to exceed the task
m.c. schraefel, @mcphooin5
take away: **you first**
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you first - all you’s first
how create an optimal in5 culture?let’s talk m.c. schraefel follow @mcphoo
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