the bbc and and diversity: creativity and audiences
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The BBC and and diversity: creativity and audiences. The BBC has 6 public purposes. Sustaining citizenship & civil society Promoting education & learning Stimulating creative & cultural excellence Representing the UK, its nations, regions & communities - PowerPoint PPT PresentationTRANSCRIPT
The BBC and and diversity: creativity and audiences
The BBC has 6 public purposes
• Sustaining citizenship & civil society• Promoting education & learning• Stimulating creative & cultural excellence• Representing the UK, its nations, regions &
communities• Bringing the UK to the world & the world to the
UK• Delivering to the public the benefit of emerging
communications technologies & services
The Demographics
• UK population= 60 million people
• Black and Minority Ethnic population current estimate = 13%
Demographics
Recent estimates for England suggest that the mixed race group is growing the fastest, accounting for 1.7% of the population. (The largest category within this group is White and Black Caribbean)
Demographics• Religion: 70% Christian • 1.6million approx are
Muslim
• Over 55s: 19.8million
(34%)
• Disability: 1 in 5 people
More Demographics• One in 5 children in
the UK under the age of 5 is of mixed race
• 22% of babies born in the UK have a mother born overseas
• Approximately 30% of London’s population & 15% in the West Midlands are from an ethnic minority
Why?
Diversity for the BBC is a creative opportunity to engage the totality of the UK audience.
Why diversity is important to the BBC
• The BBC is a PSB, funded by a unique licence fee payable by all sections of UK society.
• The BBC’s future depends on being able to reflect the reality of modern Britain in an authentic way.
• The audiences that we serve are increasingly diverse.
Why diversity is important to the BBC
• Our competitors are also investing significantly in reaching out to connect with diverse audiences.
• The BBC aims to be the most creative organisation in the world. Diversity is one way of accessing new ideas and perspectives
Why diversity is important to the BBC
• The BBC has to remain compliant with current legislation, eg around providing access for disabled service users under the Disability Discrimination Act (DDA).
A Clear Vision• Specific short to
medium term diversity outcomes
• Longer term cultural change
• Able to demonstrate clear and measurable progress both internally and externally.
Audiences
• Talking Disability audience research carried out in partnership with Channel 4
• BBC Working Group on Portrayal & Inclusion of Lesbian, Gay and Bisexual audiences
• BBC News diverse audiences feedback sessions
Workforce Diversity Targets
• Black & Minority Ethnic all staff target of 12.5% - currently at 12.2%
• BME Senior Management target of 7% - currently at 5.6%
Workforce Diversity Targets
• Disability all staff target of 5.5% - currently 4.2%
• Disability Senior Management target of 4.5% - currently 3.3%
Gender statistics
• 49 % of ALL BBC staff are female
• 35.7% of Senior Managers at the BBC are female