taking downtown to the next level - wordpress.com...taking downtown to the next level david p. hill,...
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![Page 1: Taking Downtown to the Next Level - WordPress.com...Taking Downtown to the Next Level David P. Hill, ASLA Hill Studio Rachel Frischeisen City of Lynchburg Aaron Arnett Arnett Muldrow](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec7dbbb2c67b2439021e998/html5/thumbnails/1.jpg)
Taking Downtown to the Next Level
David P. Hill, ASLA Hill Studio
Rachel FrischeisenCity of Lynchburg
Aaron ArnettArnett Muldrow & Associates, Ltd.
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www.downtown2040.com
A 20-year Blueprint for Downtown
What is a Downtown Plan?
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www.downtown2040.com
2000 Downtown & Riverfront Master Plan
Plan by Sasaki Associates
Downtown 2040 Master Plan
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www.downtown2040.com
“…take this City to
the next level…”
“Epic…”
“… it is becoming
the City I want to
live in…”
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www.downtown2040.com
Public Engagement
Kickoff Event
Project Webpage
Listening Sessions
Online Survey
Pop-up Events
Design Workshop
Other comments
(Email, etc.)
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www.downtown2040.com
Public Engagement: Kickoff Event
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www.downtown2040.com
Public Engagement: Listening Sessions
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www.downtown2040.com
Public Engagement: Online Survey
“There isn't a ton of public
gathering spaces/seating
so I feel like when I'm
visiting downtown I have
to be constantly
moving.”
“More murals”
“Later night
options”
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www.downtown2040.com
Public Engagement: Pop-ups
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www.downtown2040.com
Public Engagement: Design Workshop
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www.downtown2040.com
In 2040, Downtown Lynchburg will be a bustling and
thriving urban core; the economic, social, and
cultural hub of Central Virginia – a destination for
visitors and a livable neighborhood for residents.
Both locals and tourists alike will enjoy a diverse
offering of retail, restaurants, and recreational
activities set in a downtown rich with historic
architecture, unique topography, and vibrant
public spaces.
This is the exciting atmosphere that makes
Downtown Lynchburg the heart of the region.
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www.downtown2040.com
Market Definition
Market Geography
Key Sectors
Downtown Residents
Workers
Businesses
College Students (13%)
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www.downtown2040.com
Market Data Findings - Retail
$71.4 million = Downtown Market
$3.1 billion = PTA Market
$240.7 million = Trade area gain
228,000 sf = potential capture
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www.downtown2040.com
Market Data Findings - Residential
1000+ units since 2007 Rental Lofts (Cliffs Edge,
City Market, etc)
Condos (James River
Place)
Market Indicators $550 - $1250+/mo. rent
595 – 2500 sf
$350k + - for sale
condos
Values & rents up
Demand + Developer
interest
Incentives
Increased pricing for
development/lending
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www.downtown2040.com
Downtown Lynchburg “Market”
1000 + Residents
7000 + Workers
185,000
Population
Younger
Creative
Professional
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www.downtown2040.com
Business Development
Create ”Anchors” of
clustered businesses Specialty Retail
Creative Businesses
Visitor/Entertainment
Target asset-based
businesses
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www.downtown2040.com
Business Development
Diversify Restaurant
Diversify Residential
Recruit Signature Retail
Tenant
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www.downtown2040.com
Business Development
Engage Development
Community PPP
Mixed Use
Creative Funding
Continue Entrepreneurial
Development Efforts
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www.downtown2040.com
Business Development
Market Positioning Downtown Residents
Young Professionals
College Students
Visitors
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www.downtown2040.com
RESPONDING
to the DATA
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“Quaint, interesting
historical architecture”
BUILDINGS
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Historic Districts – continuing progress
BUILDINGS
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www.downtown2040.com
Local Historic Districts
Protect the Resource beyond 5 years
Design Guidelines that are specific to downtown
Could Prevent Inappropriate Demolition
BUILDINGS
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Adaptive Reuse
1112 Main Street
901 Main Street
BUILDINGS
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“What do I like about
downtown? … I like
Festivals & Concerts…”
PARKS & GATHERING SPACES
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“People love the Bluffwalk. Below it is vacant property.
Need to protect the view if developed! Critical to
keep the view! Preserve views along Bluffwalk.”
PARKS & GATHERING SPACES
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Riverfront Park
PARKS & GATHERING SPACES
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Canal Park
PARKS & GATHERING SPACES
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Foundry Park
“What do I like about
downtown? … I like
seeing the James
River and the View…”
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Clay Street Reservoir
“Anything that's been
there for an extended
period of time; I think
that's what makes
downtown more
intriguing that there is
history there.”
PARKS & GATHERING SPACES
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Dog Park
Corner of 12th &Grace St
Fenced & Double-Gated
Cleaning Supplies
Shade
Small and Large Dogs
PARKS & GATHERING SPACES
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www.downtown2040.com
City Hall Plaza
“There isn't a ton of public
gathering spaces/seating so I
feel like when I'm visiting
downtown I have to be
constantly moving.”
PARKS & GATHERING SPACES
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www.downtown2040.com
Community Market & Arrival Pad
“A gathering place for all
of Lynchburg’s citizens.”
PARKS & GATHERING SPACES
“A hub of commerce,
community, and a safe
place to enjoy with friends
and family”
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Trails and Pedestrian Connections
PARKS & GATHERING SPACES
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www.downtown2040.com PARKS & GATHERING SPACES
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Upper Bluffwalk, 6th Street Hill Climb &12th Street Hill Climb
PARKS & GATHERING SPACES
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Current Condition Logical Condition
MOBILITY
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901 Commerce Street
MOBILITY
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Walkability “Current state of Business
Downtown…Parking and access
to businesses is a challenge…
Time spent trying to find parking.
Circling block…Perception is
businesses are closed.
Hard to get to businesses, and
therefore, a decline in business.”
MOBILITY
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Street as Public Space
PARKS & GATHERING SPACES
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“A current issue facing
downtown is the lack of
handicapped accessibility …
elevation between streets,
and walkability….”
MOBILITY
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“…our kids love
downtown! ”
-- from quarterly meeting
of college presidents
MOBILITY
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Wheeling
Ramp
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Gateways“Greener, more
walkable, more
livable….”“A walkable
comfortable ,
welcoming town….”
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John Lynch Bridge
MOBILITY
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Implementation: Pocket Park by
Downtown Lynchburg Association
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Implementation: Loading Zones
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Implementation: Main Street Renewal
(Fall 2019)
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2020• Riverfront Park
Restrooms
Implementation: Future CIP
2024• Dog Park
• Bike/Ped
Improvements
2021• Riverfront Park
Fencing
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www.downtown2040.com
Thank you