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Taking It To The Top: !How to Speak Digital with
the Board of Directors !
The views expressed in this presentation are those of the presenter, and not necessarily those of Apigee Corporation or the presenter’s employer.
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Agenda
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1 Introductions
2 Then vs Now: How has Board Thinking Evolved?
3 Leading Digital: Who’s in Charge?
4 Measuring Business Value
5 Investing in Digital
6 Silver Bullet
7 Questions
©2016 Apigee. All Rights Reserved.
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Chris Hewertson @chrishewertson
Patrice Slupowski @slupowski @Telefonica
Shekhar Kulkarni
Then vs Now: How has Board Thinking Evolved?
5 ©2016 Apigee. All Rights Reserved.
Leading Digital: Who’s in Charge?
Measuring Business Value
7 ©2016 Apigee. All Rights Reserved.
Investing in Digital
8 ©2016 Apigee. All Rights Reserved.
The Silver Bullet
9 ©2016 Apigee. All Rights Reserved.
Questions
10 ©2016 Apigee. All Rights Reserved.
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Chris Hewertson @chrishewertson
Patrice Slupowski @slupowski @Telefonica
Shekhar Kulkarni