talent communities – what are communities, how to build them and what is their value
TRANSCRIPT
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Presented by: Lucian Tarnowski - Founder & CEO
@LucianT
A guide to Talent Engagement in a changing
worldWhat are communities, how to build
them and what is their value?
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Topics
Arthur Tarnowski & Vocational Education
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Topics
Our mission: Democratize professional education
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The Enterprise Talent Engagement Platform
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Web 2.0 - Communication is now Multilogue
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Stop the noise!
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SEO
You’re spending $$s to get people to your careers site
$ $ $ $$ $ $ $$ $ $
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8
What happens when visitors reach your site?
Limited choicesLots of informationBUT
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Most organisations only broadcast
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People are exposed up to 3000 Ads every day
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The most effective way to engage talent: Leverage learning content
=Communities naturally form around shared interests or purpose.
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Communities: The original form of Social Learning
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People learn through discussion – Social learning
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Organisations can now join the conversation
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EMPLOYER OF CHOICE
Build relationships at scale through engagement
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VSNetworks Communities
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Create communities with 3 easy steps
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Identify your Talent
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Improve Candidate Experience with community invitations
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The Invitation Landing Page
Join the Deloitte Talent Community
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Invite Talent in many ways
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Think about Candidate Experience
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Add value and nurture your community
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Community Management: Host. Participate. Care.
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Appreciate and reward your communities
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Talent attracts Talent
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Become a Talent Organisation
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Join the Deloitte Talent Community
The Learning Stream
Learning stream only has content that member chooses to learn for professional development
Members follow topics, people and companies
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The Organization Profile
Join the Deloitte Talent Community
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Talent community tools
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UnknownTalent
KnownTalent
TalentLead
QualifiedLead Candidate New Hire /
Employee Alumni
High Value Engagement Loop
Recycle Recycle Redeploy Rehire
53% of the talent that makes it through the apply process indicates having a prior relationship with the organization. Source: Talent Board - Candidate Experience 2012
80/20 rule applies. Talent has no knowledge of your identity, relevance to them, or an informed perspective.
Talent Engagement Lifecycle
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Unknown Talent Known Talent Talent Lead High Value
Loop
Goals • Gain Awareness
• Inform
• Inform• Influence
• Establish Relationship
• Socially Assess
• Influence
• Keep Informed
• Develop• Support
Activities • Post to Topics• SEO• SEM• Referral
Marketing
• Post to Wall• Post to Group• Direct
Message
• Mentor• Establish
Offline Link
• Post to Group
Outcome • Increased Awareness as Relevant/Desired Employer
• Improved Mapping of Potential Workforce
• Identification of Highly Relevant/Desired Talent
• Engaged Relevant Talent Pool Available for Deployment
Talent Engagement Lifecycle
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93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL
MEDIA!
Companies should NOT treat social media as another channel for broadcasting CRAP!
85% OF SOCIAL MEDIA USERS EXPECT A COMPANY WITH A PRESENCE IN SOCIAL MEDIA
TO INTERACT!
Interact rather than broadcast
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The BraveNewTalent difference
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Lucian TarnowskiFounder & CEO, BraveNewTalent
UK T: (+44) 207 570 7481E: [email protected]
Twitter: @LucianT
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1. Understand who you want to interact with. (Segment)
2. Understand what you want them to do. (User Journey)• Scenario you want to play out -> actions a user
completes to do so -> motivations to act as desired
3. Clearly design/articulate how they will derive ongoing value by engaging with you. (Value Proposition)
4. Recruit your voice. (Actors)
5. Map a content strategy. (Content Drives Discussions)
6. Recognize and reward desired activity (Engage)
Moving Forward