the 2020 social approach to building talent communities
DESCRIPTION
2020 Social - an Indian social business strategy firm outlines how talent communities can be builtTRANSCRIPT
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2020 Social: POV on Talent Communities
Because Work is SocialFebruary 2010
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Five Reasons Why Business & Work is Social
Conversatio
nConsumer Generated
Content
Collaboration
Collective Intelligence
Community
!
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User Generated Content
I just got certified on a new skill and am on a great
project Our feedbac
k system sucks
I love being the
C++ rockstar
here!
Tap into their creativity. Ask them to interpret their work and your brand.
Your prospective employees are socially active
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Conversations
Listen to them, reach out to them, engage them in a two-way conversation.
Your employees and prospective employees talking about you, in public.
I have got an offer from this
company. Does it have a culture of work life balance?
Yes! It rocks!
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Collaboration
Create rich profiles and shared workspaces to enable people to help each other.
People work together in flow when they connect with each other as people.
How do I connect with the domain experts in
this company?
Let me tell you how!
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Community
Build and nurture a community platform to host your customers, partners, employees, and evangelists.
Communities come together around a shared social object: a lifestyle, cause or passion.
I love being
challenged!
I love coding !
I love building apps!
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Collective Intelligence
Observe their behavior, ask for their ideas, recognize and reward them for their contribution.
Customers, employees partners and prospective employees can give you new ideas and insights.
Here’s how we
can make it better!
It worked! Thank you!
Here’s an
idea! !
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Challenges for Organizations
1. Create a positive employment brand
2. Create a pipeline of superstar candidates
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Solutions for <Your Company>1.Listening
& interpreting what your prospective talent desires
2. Find & attract good talent
3. Engage with active prospects
4.Onboarding new recruits
Your Company
5. Alumni connect
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Your Employment Brand is not shaped by you
But how people say who you are
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So, Listen & participate in relevant conversations•What do your prospective employees really look for in their ideal workplace ?•What’s the perception in the market about your company and it’s culture?•What’s the perception about your competitors?
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Monitor Conversations
Use tools like SM2, Buzzstream or Radian6 to listen.
Figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.
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Monitor Conversations
http://money.cnn.com/blogs/fortunebestcompanies/2007/01/100-best-companies-to-work-for.htmlhttp://www.glassdoor.com/Reviews/Employee-Review-Southwest-Airlines-RVW318723.htm
What’s the buzz about your company and culture
What are employees and prospective employees of your competitor talking
Personal growth
Community involvement
Upfront employee communications
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Your employees and Alumni are rating you
http://www.criticat.com
People sharing information about your organization’s practices, culture, and it can be represented online.
Websites like criticat.com and talentequity.com make it easy to people to analyse such feedback
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Finding & Attracting good talent
• Identify, create and participate in relevant online communities•Showcase organizational culture•Advocacy•Talent identification
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Be present where the talent can find you
http://drupalmodules.com/ http://knowledgemanagement.ittoolbox.com/
Listen in on communities relevant to your business
Identify active contributors to the community
Encourage your employees to participate in such forums
Project your company as a thought leader
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Idea: Social aggregation on Corporate site
http://beta.cpbgroup.com/#cpb
Online platform that aggregates conversations mentioning :– Company– brand/product – Clients/
customers
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Social aggregation on Corporate site
http://www.kinaxis.com/manufacturing-central/
Aggregated industry news on Supply Chain management powered by Kinaxis
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Social aggregation on Corporate site
Twitter on Zappos: Online platform that aggregates all twitter mentions of :– Zappos– Related
brands/products – Clients/
customers
http://twitter.zappos.com/
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Idea: Share your work culture- Social media outposts
http://www.youtube.com/user/JobsAtGEICO
Share employee experiences on social platforms (YouTube, Flickr, Twitter, Facebook)
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Showcase your work culture
http://www.workhappynow.com/2009/03/pimped-out-cubicle/
Interesting blog post on how a third person analyses the corporate culture based on a picture found on Flickr
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Showcase work culture- Employee blogs
http://www.microspotting.com/
HR and recruitment focused community platform
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Employment Branding: EMC
External employment branding- encourages bloggers to act as organic brand ambassadors
EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn
Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer
http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting
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Talent Identification Contest
http://www.youngfreealberta.com/
Idea: Launch a series of user generated contest resulting in exciting jobs
Reference: Severus Credit Union launched the contest and made the winners their spokesperson
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Talent identification contest
http://code.google.com/android/adc/
Design contests that attract relevant talent
Create virality in your contest to spread the word and engage with a bigger talent pool
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Talent identification contest
http://microsoftjobsblog.com/
Most Valued Professional (MVP) program by Microsoft :- recognize the best and brightest from technology communities around the world (not necessarily Mocrosoft employees) with the MVP Award- MVP’s answer more than 10 mn questions on Microsoft technologies every year
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Advocacy program
http://www.redbullu.comhttp://blogs.msdn.com/mvpawardprogram/
Idea: Launch an advocacy program to give recognition to brand or business evangelist
Reference: Red bull university and Microsoft MVP program
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Advocacy – Back2Campus Cognizant
encourages its employees to visit their colleges as CTS brand ambassadors and interact with students
The mission is three fold - to look out for prospective recruits- share industry knowledge - increase employabilityhttp://campus.cognizant.com/campus_BackToCampus.html
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Engaging with active prospects
•Connect active prospects with recruiters•Connect active prospects with current employees•Social background check and evaluation
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Connect recruiters with potential employees
http://microsoftjobsblog.com/
Social recruitment platform for potential employees.
Recruiters help with job-hunting, resume writing, interview preparation, etc
Share upcoming job fairs, events, vacancies
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Connecting with current employees
Put up the Linkedin API on your website
An active prospect can now see if he/she is directly or indirectly connected with any of your current employees and initiate an engagement
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Social background check & evaluation
Use social tools for a thorough background check on potential recruits- Personal blogs-LinkedIn recommendations-Group memberships on LinkedIn-Tweeting pattern
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Alumni engagementSome Examples
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Alumni networks Sustain formal
relationships with alumni
Help alumni stay connected with each other and your company
Boast about your alumni network
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Alumni networks
http://www.southwesterncompanyalumni.com/southwestern-company-alumni-home.aspx
Provide easy communication channels for your alumni to refer potential recruits to your company
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Suggested Platform Architecture
1.1 Social Object
2.1 Ladder of Engagement
2.2 Profiles and
Relationships
2.3 Tactical Programs3.1
influencer panel
3.2 Expert blogs
3.3 News Aggregation
3.4 Social Application
3.5 Reputation System
3.6 Facebook/
Twitter integration
#1 CORE #2 STRATEGY#3 CAPABILITIES
#4 SERVICES
4.1 Content Management
4.2 Community
Management
4.3 Influencer Outreach
The community should have all these modules and programs to achieve the stated business objectives.
3.7 Mobile Integration
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About 2020 Social
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Who Are We
Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’
Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell
Strategy & Marketing
Strategy & Marketing
Organizational Development
Kaushal SardaConsultantCapgemini CRM, Uhuroo Founder
Enterprise Software
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What Do We DoWe build and nurture online communities for clients
and drive loyalty and advocacy.
help them build strong long-term relationships
to catalyze collaboration and innovation
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Ask Us How2020social.com | [email protected]|
@[email protected]@gauravonomics
[email protected]@gautamghosh
[email protected]@evansdave
[email protected]@ksarda