talent jungle columbia 2015
TRANSCRIPT
![Page 1: Talent Jungle Columbia 2015](https://reader034.vdocuments.net/reader034/viewer/2022042716/55a902261a28ab457c8b476e/html5/thumbnails/1.jpg)
Customer DiscoveryInterviews in last 24 hours: 15 Total interviews to date: 87# Columbia students: 72# Columbia faculties: 5# Student groups: 5# Students of other university: 5
Hua Liao (MS&E)Hongkai He (MS&E)
Yang Liu (MS&E)Kaibing Zhang (MSOR)
http://Talentjungle.weebly.com
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Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposition Customer Relationship
Channels
Customer Segments
The business model Canvas Talent Jungle12-Jan-2015
Iteration #1
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Customer Segments• ???
• People with some
certain talents
• Friendly and outgoing
• Would like to teach for
money
• ???
• Wants to learn a
certain skill
• Price sensitive
Holy Guess – day 1
Value Proposition
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Pivots
Day 1
Value
Proposition
Customer
Segmentation
An offline peer-
teaching platform
Course providers &
course explorers
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Pivots
Day 1 Day 2
Value
Proposition
Customer
Segmentation
An offline peer-
teaching platform
College-based
platform for offline
“light” learning
Course providers &
course explorers
Course providers
• Teach for money
• Teach for exchange
• Don’t care money
Course explorers
• Accept high
charges
• Accept reasonable
charges
• Refuse to pay
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What is light learning
1. Self-complete (bite-size)
knowledge
2. One-time short lecture
3. Limited # of participants
4. Don’t need to prepare
equipment
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Pivots
Day 1 Day 2 Day 3
Value
Proposition
Customer
Segmentation
An offline peer-
teaching platform
College-based
platform for offline
“light” learning
College-based
platform for offline
“light” learning
Uncover hidden
interests
Course providers &
course explorers
Course providers
• Teach for money
• Teach for exchange
• Don’t care money
Course explorers
• Accept high
charges
• Accept reasonable
charges
• Refuse to pay
Course providers
• Student with
social science
background
Course explorers
• Who learn for a
particular skill
• Who learn for
social and fun
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Pivots
Day 1 Day 2 Day 3 Day 4
Value
Proposition
Customer
Segmentation
An offline peer-
teaching platform
College-based
platform for offline
“light” learning
College-based
platform for offline
“light” learning
Uncover hidden
interests
College-based
platform for
offline “light”
learning
Uncover hidden
interest
Improve social
experiences
Course providers &
course explorers
Course providers
• Teach for money
• Teach for exchange
• Don’t care money
Course explorers
• Accept high
charges
• Accept reasonable
charges
• Refuse to pay
Course providers
• Student with
social science
background
Course explorers
• Who learn for a
particular skill
• Who learn for
social and fun
Course providers
• Students
• Faculty
• Student groups
Course takers
• Explorers
• Intended
learners
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Customer Validation – day 4 to day 5
14/15 students show great interest in some of
the courses when we show them the website.
6/7 students leave their Lionmails to get pilot
access and mail push of Talent Jungle.
2/4 say yes to pre-pay up front for a course
when asked to.
5/7 students clubs respond to us within the
same day.
3/5 give us oral commitment that they will
provide offline courses on Talent Jungle when
the website is launched.
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Business
Model on
Day 5
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Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposition Customer Relationship
Channels
Customer Segments
The business model Canvas Talent Jungle16-Jan-2015
Iteration #5
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Customer Segmentation
Provider
Explorer
Intended
learner
Sarah
28
Master student
at Teacher
College
Eric
19
Sophomore at
Columbia,
majoring history
Liang
27
MBA of Columbia
Business School
• Kenya Student in Teachers College at Columbia, studying Applied
design for learning
• Would like to offer free courses, like Kenyan Culture
• Enjoy the experience to teach, apply what she has learnt into use
• Teaching experience will be helpful in polishing CV and job
• American student of history major, enjoying his 2nd year of college
• Has curiosity of everything around him
• Eager to try new things, especially things that is unique
• Very friendly and outgoing person
• Has relatively flexible schedule
• Single Chinese MBA student with over 5 years working experience
on consulting in the US
• Has a TO STUDY list for a long time but never manages to figure
out enough time for them
• Want to relax and have fun with people in his spare time (if there is
any), while don’t want to waste his time talking random gabs
• Do not mind paying for courses as long as he is interested
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Work Flow
Explorer
Intended
learner
Provider
$ $ $ $
Taker side Provider side
Flow of moneyFlow of skill/knowledgeFlow of course information
$
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Cloud service
provider
App storeStudent clubs
Student affair
office
▪ Quality course and its provider
▪ User behaviour/preference data
Key activities/resources/partners
Platform
development
Customer
acquisition
Facilitate
transaction
Cross-selling
Platform
maintenance
Platform
promotion
Key resources
▪ Capital
▪ Human resource
Key activities
Key Partners
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Get strategy
Promotion on social networksEncourage friend referralColumbia interest groups
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Competitor analysis
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What to do next
1. Further refine the costumer segmentation.
2. Test further key partner: Columbia College Student Council, Graduate
School Student Council to reach out to newly registered and growing
student clubs.
3. Test revenue model: website ads, 3rd party sponsor.
4. Test whether credit system is a good design for free users.
5. Marketing strategy for Columbia as a starting point.
6. Find out a way to prevent absence/default of the free course commitment.