talk is cheap, content is king. 10 ways to actually use facebook in your business
DESCRIPTION
This is a power point presentation about how to use Facebook in your business. This was originally given to the Facebook Group TechShare in Salem Oregon. From Oregon Marketing Group.TRANSCRIPT
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Talk is Cheap, Content is King
10 Ways to Actually Use Facebook in Your Business
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Getting Started
• Personal Facebook account
• Facebook business page
• Getting “likes”/increasing numbers
• Posting content regally or regularly
• Cross promotion
• Using Facebook as your business page
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What does your page say about you?
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Great Content with a Cause
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One article or post can make a
difference
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Morning Email #1
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Email #2 Report
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It’s All About...
Connection & Engagement!
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1. Make Interesting and Relevant Status
Updates• Post updates that
establish you as an authority
• Examples: Trend reports, things to do in the area, enrich the imagination
Information on the Salem Underground would spark interest
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2. Let your Personality Shine
Through• Use both your personal and business pages.
• It keeps you top of mind with your friends
• 3:1 ratio of business posts to non-business posts (on business page)
• 4-6 business posts per week – max
• 10:1 ratio of personal posts to business post (on personal page)
• Be mindful of your comments
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3. Make Friending a Habit
• Send a friend request to each new contact you make.
• Like other business pages on your personal page and business page
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4. Reach out to FB Friends • Like FB content
from friends regularly. It will help you to come up on their news feeds more often
• Send a personal message to someone you don’t know but liked or commented on your posts
• Birthdays! Send a message
• Add your contact info to each business message
• Tag posts and photos -- all their friends will see it!
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5. Integrate Facebook into your Existing
Marketing• Follow links from website
• Blog posts automatically coming over to FB
• Constant Contact /Newsletters
• Different lead Pictures. One for MLS, Email, FB. If the person wasn’t attracted to one element of the home, they might be attracted to something else.
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6. Facebook Apps for Realtors
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Realtor.com – Social Connections
App• Free to use
• Large variety of functionality based on type of account
• Display agents listings
• Offer MLS searches
• Capture leads
• Local information
• Mobile Friendly
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Zillow Apps
• Free to use
• Display listings and local information
• MLS searches
• Contact forms
• Client reviews
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7. Other Apps and Tools
• SlideShare app. You can take a powerpoint presentation and put it on FB. Tell the story of a local neighborhood you have a listing in.
• Facebook Events to help spread the word about open houses.
• Hold weekly podcasts with topics such as home staging, first-time home buying, mortgages, etc.
• Seek testimonials and recommendations to help increase referrals.
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8. Multimedia Content
• Publish photos of local areas and events and tag away.
• Publish photos in creative ways like Rosi has. Instead of just publishing a photo of two local homes decorated for the holidays, put them side by side and have people vote on which they like better.
• Use FB videos and Youtube to show homes, local events neighborhoods, how to videos and more.
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9. Again, Creative and Innovative
Updates!• Facebook is not Direct Sales!
• Facebook is a relationship and brand building tool that can generate word of mouth marketing that leads to sales.
• Status update Ideas:
• Would you Rather? Publish two options related to things to do in a local area.
• Latest news: Update followers on road construction, new restaurants, etc,
• Exclusive information: Ask the restaurant for their menu before they open and post it on your page.
• Local business Promotion: Talk about other local businesses news and events, tag them and help each other out.
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10. Facebook Ads and Search
• You can type a subject or phrase into Facebook and filter the results.
• Targeted ads to friends and those with specific interests