talk to me. · cooking app. gandalf. fantasy game. 5. create a conversation. 4. create a...
TRANSCRIPT
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Talk to Me.Voice UX: Now, Future & Best Practice
Adi Mazor Kario, Product Design & UX
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Adi Mazor Kario
MSc Cognitive Science, Experience Expert, GDE, Google Sprint Master
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Language makes us human
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Talking to machines
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The next 60 min
● What’s happening with voice?
● The future of Voice
● 6 tips for great VUI Experience
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What’s Happening with Voice?
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In the last year, the user base of voice
devices grew in 129%(e.g. Google home, Amazon Echo)
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Since 2008 Voice based
Google searches have been
increased
X 35
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Millennials are the quickest to
adopt voice assistants
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2/2017
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2/2017
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3 Voice Apps Examples
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Copyrights: LHBS
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Copyrights: LHBS
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Copyrights: LHBS
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The future?
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of interfaces by 2020 will be
speech recognition based82%
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of searches will be
screenless by 202030%
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Let’s imagine the future
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Bad day at work
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The future?
● Conversation is frictionless and natural
● Voice will be more human
● Voice will know you personally
● Voice will convey character
● Voice will react to your emotions
Select your friend
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Personalization and customization
Personalize services (biometric voice/emotional recognition).
Brands will tailor Voice UX to the interests, needs, wants and desires of their customers.
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Voice will react to emotions
Emotional Experience (identify and enhance emotions).
Brands will harness empathy and emotional utterance to create interactions that truly affect your customers.
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Voice will revolutionize how we experience things
Frictionless, natural UX
Brands will create device-less experiences, focusing on how to create a seamless. Brand moments using
contactless interactions
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Voice will learn (and remember) to be more human
Human-like UX
Brands will talk with their users in a natural way, remember and create relevant content to their customers
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Voice will convey personality of a brand
Brand Personality
Voice could BE the brand, with human-like connection with the persona
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So how do we make it happen?
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Visual VS Auditory Perception (input)
Screens VS Voice
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Visual VS Auditory Perception (input)
Screens VS Voice
1. I
2. See
3. A
4. Red
5. Dinosaur
6. ….
A picture is worth a thousand words
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Visual VS Auditory communication (output)
Screens VS Voice
Humans can type 40 words per minute vs speak 150 words per minute
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GUI +TTS = VUI
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The key to building a good voice interface is not to fall into a trap of simply converting
a GUI into a VUI.
“Starbucks, Please order my usual.”
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6 Tips for an great VUI Experience
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1. The Design Process
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Is Conversation the right fit?
● Intuitive
● Less effort than a screen
● Enables multitasking
● Speak freely
1. The Design Process
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Is Conversation the right fit?
Use case #1: "How much are flights to Paris?"
1. The Design Process
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Is Conversation the right fit?
Use case #1: "Purchase tickets for my family to visit Paris"
1. The Design Process
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Requirements stages
1. The Design Process
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Detailed Design
1. The Design Process
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2. Understand your users
Pizza Ordering app
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Pizza Ordering app
2. Understand your users
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3. Context matters
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4. Create a persona
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4. Create a persona for your users & their needs
● Voice
● Tone
● Word+ phrases choices
● Pace
● Energy level
● Style
● Emotional state
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4. Create a persona for your users & their needs
● Voice
● Tone
● Word+ phrases choices
● Pace
● Energy level
● Style
● Emotional state
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4. Create a persona for your users & their needs
Kim Kardashian
Fashion app
Lionel Messi
Sports app
Jamie Oliver
Cooking app
Gandalf
Fantasy game
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5. Create a conversation
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4. Create a conversation
Principles
● Turn Taking
● The Cooperative Principle
● Threading
● Context
● Variations
● Repair
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5. Create a conversation
Do you know who is coming to the party tonight?
Yes
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5. Create a conversation
Getting the conversation forward toward the same goal
Example 1 Example 2
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5. Create a conversation
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5. Create a conversation
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5. Create a conversation
Happy Path
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Error Path
5. Create a conversation
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5. Create a conversation
A screenplay
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5. Create a conversation
A screenplay
Act out: Discuss, Re Discuss,
Refine
A Wizard of Oz Prototype
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5. Create a conversation- In conversation there is no “errors”
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6. Support your VUI with GUI
Once conversation is more complete- how will the screen support it?
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Lets Conclude
● Understand your user
● Pick the right use cases
● Create a persona that match your users and brand
● Write dialogs
● Test it out
● Build and iterate
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And don’t forget- what you design and build matters.
Do it right.
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Thank You!
www.wizardUI.com
Join my LinkedIn!
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References
Designing voice user interfaces
Actions on Google- Conversation Design
Conversation Design: Speaking the Same Language. Six principles of human conversation poised to revolutionize Voice User Interface design by James Giangola Conversation & Persona Design Lead @ Google
● Give your VUI a personality● Move the conversation forward● Be brief, be relevant● Leverage context● Direct the user’s focus through word order and stress● Don’t teach “commands”—speaking is intuitive
Voice User Interface Design by Michael Cohen, James P. Giangola and Jennifer Balogh
The Social Stratification of English in New York City by William Labov (PDF)
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Q&A