#talking to youth · used a new youth approach to customer service . social media as a business...
TRANSCRIPT
#Talking_to_Youth
RESTART In every touch-point
with the youth
Who are they ?
How is their every-day life ?
What inspires them ?
Original Content is King
Borrowed expressions from their every-day
Youth loved the stickers!
And posted them!
Communicated product
offers using their
language
Even asked them to click to get it
Connected with inspiring activities and
offered real time content
Connected with enjoyable every day moments and
offered xclusive benefits
Connected with the best parties and
became part of the community
Used a new youth approach to Customer Service
Social media as a business tool: Our checklist
–Be there all the way
–Authentic: talk their language
–Original content is king
–Part of their everyday micro-moments
–Connected with unique & inspiring
moments
CU Facebook fans
60.000
145.000
Jul. 2013 Jul. 2014
