tanja knorr-sobiech (bosch): how to keep your internal community members highly engaged

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Enabling Enterprise 2.0 Highly connected highly agile Corporate Community Management @ Bosch Highly connected, highly agile Corporate Community Management @ Bosch “How to get highly engaged members …” Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 1

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Page 1: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0

Highly connected highly agileCorporate Community Management @ BoschHighly connected, highly agileCorporate Community Management @ Bosch“How to get highly engaged members …”

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.1

Page 2: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0

@TanjaSobiech

www.linkedin.com/TanjaKnorr-Sobiech

http://about.me/tanja.knorr.sobiech

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.2

Page 3: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Robert Bosch GmbH – The Company

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.3

Page 4: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0A heavy weight goes social!

Associates: about 300 000Associates: about 300.000

Revenue: EUR 46,1 billion

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.4State Dec 2013

Page 5: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Bosch Connect*

One global platform for internal networking @ Bosch

Bosch Connect*…

Round about 90 % of all As of December 2014: Use of Bosch Connect

per a survey conducted in 05.2014

82%associates are on Bosch Connect

20 12636% of the users at least sometimes

82%voluntarily

joined communities

22%increase in

access to

di l ll b ti

20,126Communities

thereof: 78% open

sometimes contribute to Bosch Connect

20% higher quality of ideas

access to knowledge

... encourages dialog, collaboration, and the exchange of ideas within and across projects, organizational and national boundaries

started its pilot phase in August

Use case example

77% of the users use Bosch Connect for up to 20% of their daily work

due to collaborative development

up to

19% 16% ... started its pilot phase in August 2012

… is available to all associates with access to the intranet since September 2013

4 weeks

6 days

their daily work19%higher collaboration

efficiency

16%of daily work

done usingBosch Connect

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

… is available via mobile accessy

5State Dec 2014 * Based on IBM Connections

Page 6: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Community Management as a key competence

Community Managers engage, organize, guard, conceptualize, communicate, drive – they lead!

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

, y

6

Page 7: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Community Management Trainings @ Bosch

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.7

Page 8: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Job description Community Manager @ Bosch

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.8

Page 9: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Community Lifecycle as fundament of Community Management

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.9

Page 10: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0How to motivate and engage members in corporate communities?

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.10

Page 11: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Focus on your members – Support them from the beginning

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.11

Page 12: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Ask me anything – Live Chat sessions with VIP´s

Use topics for further discussions /discussions / content

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.12

Page 13: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Live Reporting – Events all around the world

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.13

Page 14: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Let your members blog about themselves

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.14

Page 15: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Let your members be an active part

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.15

Page 16: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0New opportunities for all employees

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.16

Page 17: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Bring them together –Challenges incl. Relationship-Management Tasks

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.17

Page 18: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Enabling Enterprise 2.0Change processes and STOP E-Mailing

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.18

Page 19: Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members Highly Engaged

Thank you for your attention!

NotNot

j S bi hTanja Knorr-Sobiech Chief (Senior) Community Manager (Certified)

+49(711)811-3631846

Tanja Knorr@de bosch com

@TanjaSobiech

www.linkedin.com/[email protected]

http://about.me/tanja.knorr.sobiech

Tanja Knorr-Sobiech | 2015 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.19