tantangan dan peluang industri roti di indonesiafoodreview.co.id/download/seminarbakery/tantangan...
TRANSCRIPT
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TANTANGAN DAN PELUANG INDUSTRI ROTI di INDONESIA
SUSENO HADI PURNOMO
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ADA DIMANA MANA
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TRADISIONAL
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EKSOTIS
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MODERN
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PELUANG(ONLY FOR THEM WHO ARE READY)!
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DEMOGRAPHIC BONUS
Updated by June 30, 2015!
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Age structure:
0-14 years: 26.2% (male 33,854,520/female 32,648,568)15-24 years: 17.1% (male 22,067,716/female 21,291,548)25-54 years: 42.3% (male 54,500,650/female 52,723,359)55-64 years: 7.9% (male 9,257,637/female 10,780,724)
65 years and over: 6.5% (male 7,176,865/female 9,308,056)
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INCOME GROWTH
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LIFE STYLE
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2010! 2014! 2020!
PROYEKSI PENJUALAN ROTI DI INDONESIA!
CPAM 2015
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Perbandingan konsumsi roti (USD percapita)!
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ANATOMI INDUSTRI ROTI!
Source: APEBI, TRIM Research
Bread Products
Mass Produced Bread (20%) Artisanal/Boutique Bakeries (12%) Home/Small Bakeries (68%)
DISTRIBUTION!5 - 20 km 200 - 300 km Permanent Shops
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Perbandingan pangsa pasar roti produksi massal
(Euromonitor dll 2015)
Indonesia! Philippines! Malaysia!
18%! 22%!
57%!
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SARIROTI’ PERFORMANCE!YearTo31Dec 2014A 2015A 2016F 2017F 2018F
Revenue(RpBn) 1,880 2,175 2,582 3,093 3,741
Growth 15.7% 18.7% 19.8% 21.0%
EBITDARpBn) 356 523 633 753 921
18.9% 24.0% 24.5% 24.3% 24.6%
EBITDAGrowth(%) 30.7 47 21.1 19 22.3
NetProfit(RpBn) 193 271 338 387 499
10.3% 12.5% 13.1% 12.5% 13.3%
EPS(Rp) 38 54 67 76 98
EPSGrowth(%) 21.1 40.8 24.7 14.4 28.8
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THE CHALLENGESKEY SUCCESS FACTORS
• MASS PRODUCTION FACILITIES
• EXTREMELY SHORT SHELF LIFE
• CLOSE TO MARKET
• MASS DISTRIBUTION CAPABILITIES
• PRODUCT INNOVATION
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BUSINESS OPPORTUNITIES
� Low consumption per capita
� Geographic coverage� Distribution Channel� Product Innovation
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GEOGRAPHICAL COVERAGE
• ROTI SUDAH MASUK KE PELOSOK DESA
• TIDAK PERLU SOSIALISASI
• RELATIF TIDAK ADA BRANDED PRODUK
• TIDAK ADA STANDARISASI KUALITAS
• TIDAK ADA INOVASI
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DISTRIBUTION ISSUES
• VERY SHORT SHELF LIFE
• HIGH RETURNED PRODUCTS
• MAN POWER SHORTAGE
• DEPENDS ON MODERN CHANNEL DEVELOPMENT
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INNOVATION
• CAKE AND PASTRIES
• FROZEN ITEMS
• DRIED PRODUCTS
• CENTRAL KITCHEN
• REMOTE BAKING UNITS
• COOLING CHAIN
• B TO B
• ONLINE DISTRIBUTION
PRODUCT RANGE OPERATION
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KEY QUESTIONS!WHAT KIND OF COMPANY / WHO WILL SURVIVE & WHY ? WHAT CUSTOMER VALUE DO THEY MEET SO THAT THEY CAN SURVIVE WHAT KIND OF COMPANY / WHO WILL BE STRONGER & WHY ? WHAT CUSTOMER VALUE DO THEY MEET SO THEY CAN BE STRONGER WHAT KIND OF COMPANY / WHO WILL ENTER & WHY ? WHAT CUSTOMER VALUE DO THEY MEET SO THEY CAN ENTERED WHAT KIND OF COMPANY / WHO WILL BE OUT & WHY ? WHAT CUSTOMER VALUE THAT THEY DO NOT MEET SO THEY ARE OUT OF THE BUSINESS
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