Tap Into The Passion For Real Maple

Join the IMSI and its Members in a joint Social Media

Marketing Effort!

ThePowerofSocialMedia•  Socialmediaallowsustohearwhatourcustomersthinkaboutour

business,products,andservicessowecanalwaysimprove•  Allowyourpassionatecustomerstoshareyourmessage,products,etc.

withtheirfriendsalongwithaninstantreferral•  Tellthestoryofyourbusinesstobuildbrandiden?tyandloyalty•  VeryliAlemoneyinvestedcangetbigreturns•  AsimplePicture/Postsharedwith100friends+50shareitwith100More

+25Shareitwith100moreanother4?mesover=Over15,000seeyourmessage

(andthat’sonlythebeginning)•  OhYeahdidwemen?onthatalmosteveryonecarriesaphoneintheirpocketwithsocialmediaupda?ngonitconstantly!!!!!

MapleisMadeforSocialMedia•  Peoplelovetosharewhattheyarepassionateaboutonsocialmedia,and

whetheryouareaproducer,consumer,orprofessional,Mapleissomethingtobepassionateabout!

•  SocialMediamarke?ngisabouttellingthestoryofyourcompany/product.–  Facebook:Hoststhewholestorywithpicturesandtext.Allowsconsumersto

constantlyinteractwithyou.MakethemfeelliketheyarepartofyourMapleOpera?on

–  Instagram:FillitwithPhoto’sandbehonestwhatismorepicturesquethanMaple–  TwiAer:Detaileverystepintheprocess.Mapleishardwork,andthatincreases

thevalueofyourproducts.–  YouTube:Shortvideoscanbeworthmillionsofwordsandthousandsofpictures.

Plusthisisdoublepointsbecauseyoucansharethevideointheothervenues.–  Pintrest:SharenewanduniqueexperiencesorusesforMaplethatpeakthe

interestofyourcustomers.Greaterincreasesinsaleswillcomewithlesseffortfromexis?ngconsumerssimplyusingaliAlemore.

REMEMBERPHOTOSANDVIDEOSONSOCIALMEDIAGETMOREVIEWSIFTHEYAREOFFHAND,ANDSEEMVERYUNPROFESSIONAL!

TheIMSI’sRoleUsethecollec?ve,crea?vepowerofourindustryprofessionalstodesignatoolboxforMapleAssocia?ons,Producers,andOtherFollowerstouse.•  Developathemeandpossiblehashtags

eachmonth.•  OntheIMSIFacebookPagePostonceper

weekwithcontentrelatedtothetheme•  Helptocoordinateimportantindustry

messagingduring?mesofneed.•  Educatemembersandotherproducerson

howtogetinvolved.

WhatistheIMSIFocusedOnPromo?ng?

•  TheHealthBenefitsofMapleasaSweetener.

•  CookingwithMapletoincreasethenumberofwaysitcanbeused.

•  TheGreen/LocalEffectsofMapleSyrupProduc?on.

•  AwaytoshowcaseMisrepresenta?onofMapleintheMarketplaceOhYeah–ITTASTESSOGOOD!

HowToGetInvolved•  Eitheryourselforafamily

membergotoFacebook.com/Interna?onalMapleSyrupIns?tute

•  ClickLikeandFollow•  EachMonththefirstpostfrom

IMSIwillfeaturetheTheme•  EachweektheIMSIwillhavea

newpost,ifnothingelseshareandlikeitwhenyouseeit

•  UsetheIMSIthemeandHashtagstocreateyourowncontentonsocialmedia

•  TellotherSyrupProducerstoSigninandHelptheCause.

UsetheSocialMediaExperFseofthenextGeneraFon…..Therealreadyonitalldayanyway!

WhyWorkTogether?•  CommonThemesandHashtagsaddcredibilityandhelpto

shapethepercepFonofthepublic.–  Everyonesharespicturesofthefallfoliage–  Nowaddacommontheme“ExperiencetheColorsofMaple”anda#ExperienceMaplesColorstoeverypost

–  LocalConsumerisblitzedwith6differentmapleoperaFonssharingtheideaofexperiencingthesephotosanddecidestotakefamilyforarideintothecountry,andvisitalocalgiZshoporsugarhousewhileviewingthefoliage

–  Goesbackandsharestheirphotosofthetriponsocialmedia,andtobetrendyusesthe#ExperienceMaplesColors

–  Manyoftheirfriendsseethepostanditgets100likeswhichareseenasareferraltogo“ExperiencetheColorsofMaple”themselves…..onandonitgoes….

–  AhandfulofsugarhousesendsupreachingthousandsormaybemillionsofpotenFalusersbysharingapictureandacommontheme.

TapIntothePassionforRealMaple!

SocialMediaTips•  Postonaregularscheduleif

possible(PostsonThursdaysarecurrentlythemostviewed)

•  Learnfromthefeedbackandresultsofyourposts

•  Getyourcustomersengagedsotheycandothework

•  Highlighteventsandopportuni?esforcustomerstointeractwithyou

•  Makeitpersonalifpossible

Let’sWorkTogether!