taptap mobile ad formats 2012

Creative Guidelines 2012

TAPTAP

Premium Mobile Audience

TAPTAP

2

1. Splash Screen ................. 3 1. App Start Banner 2. App Start Interstitial 3. App Start Video

2. Home............................... 5 1. Banner 2. Interstitial 3. Banner Rich Media 4. Interstitial Rich Media 5. Video Banner 6. Video Interstitial 3. Sections...........................11 1. Banner 2. Interstitial 3. Banner Rich Media 4. Interstitial Rich Media 5. Video Banner 6. Video Interstitial 7. Video Pre Roll 8. Video Post Roll

Index

SmartphoneSplash Screen

Video

Banner

Interstitial

Interstitial

Banner

320 x 150pxApp Start Banner

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x150 < 10KB for basic Banners < 15KB for dynamic Banners .gif, .png, .jpg

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x480 / 480x320 < 20KB .gif, .png, .jpg

320 x 480px / 480 x 320pxApp Start Interstitial

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs480 x 320 < 720KB / .mp4 y .movMinimum 9 Seconds Maximum 15 Seconds

480 x 320pxApp Start Video

BehaviourA banner will be showed while the application is loaded. When the user closes the video, the application execution will continue.

BehaviourA full interstitial will be displayed in landscape while the application is loaded. The interstitial has a close button making it non-intrusive for the user. When the user closes the interstitial, the application execution will continue.

BehaviourA full screen video will be displayed in landscape while the application is loaded. The video has a close button making it non-intrusive for the user. When the user closes the video, the application execution will continue.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

320 x 150px

320 x 480px

480 x 320px

480 x 320px

3

TAPTAP

Interstitial

Interstitial

Splash Screen

Banner Banner

768 x 360pxApp Start Banner

Compatible Platforms Apple iPad IOS

Specs768x360 < 16KB for basic Banners < 30KB for dynamic Banners .gif, .png, .jpg


Specs768x1024 7 1024x768 < 33KB .gif, .png, .jpg

768 x 1024px / 1024 x 768pxApp Start Interstitial


Specs1024x768 < 720KB / formato .mp4 y .movMinimum 9 Seconds Maximum 15 Seconds

1024 x 768pxApp Start Video

iPad

Video

BehaviourA banner will be showed while the application is loaded. When the user closes the video, the application execution will continue.

BehaviourA full interstitial will be displayed in landscape while the application is loaded. The interstitial has a close button making it non-intrusive for the user. When the user closes the interstitial, the application execution will continue.

BehaviourA full screen video will be displayed in landscape while the application is loaded. The video has a close button making it non-intrusive for the user. When the user closes the video, the application execution will continue.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

1024 x 768px

1024 x 768px

768 x 360px

768 x 1024px

4

TAPTAP

Banner

Interstitial

Interstitial

Banner

320 x 50px Banner

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x50 < 5KB for basic Banners < 7,5KB for dynamic Banners / .gif, .png, .jpg

5

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x480 / 480x320 < 20KB / .gif, .png, .jpg

320 x 480px / 480 x 320pxInterstitial

BehaviourAn Interstitial may be displayed in the app’s front cover. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

BehaviourA Banner may be displayed in the app’s front cover, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SmartphoneHome

320 x 50px

320 x 480px

480 x 320px

TAPTAP

Banner

Banner

Interstitial

Interstitial

768 x 90px / 1024 x 90pxBanner


Specs768x90 / 1024x90px < 20KB / .gif, .png, .jpg


Specs768x1024 / 1024x768 < 33KB / .gif, .png, .jpg


BehaviourA Banner may be displayed in the app’s front cover, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

BehaviourAn Interstitial may be displayed in the app’s front cover. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

HomeiPad

1024 x 90px

768 x 90px

1024 x 768px

768 x 1024px

6

TAPTAP

Banner

Interstitial

Interstitial

Banner

320 x 50pxBanner Rich Media

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x50


320 x 480px / 480 x 320pxInterstitial Rich Media

BehaviourA Rich Media interstitial may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

BehaviourA Rich Media banner may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SmartphoneHome

50 x 320px

480 x 320px

320 x 480px

320 x 50px

7

TAPTAP

Banner

Banner

Interstitial

Interstitial

768 x 90px / 1024 x 90pxBanner Rich Media


Specs768x90 / 1024x90px


Specs768x1024 / 1024x768


BehaviourA Rich Media interstitial may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

BehaviourA Rich Media banner may be displayed in the app’s front cover allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

HomeiPad

1024 x 90px

768 x 90px

1024 x 768px

768 x 1024px

8

TAPTAP

VideoBanner

VideoInterstitial

VideoBanner

320 x 215pxVideo Banner

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x215 < 720KB for video / .mp4 & .movminimum 9 seconds - maximum 15 seconds

Compatible Platforms Apple iPhone IOS (iPhone/iPod) & Android

Specs480x320 < 720KB for video / .mp4 & .movminimum 9 seconds - maximum 15 seconds

480 x 320pxVideo Interstitial

BehaviourAn Interstitial video may be displayed in the app’s frontcover. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user’s experience.

BehaviourA video ad is shown filling 1/3 of the app’s frontcover. The user can expand the video ad filling the whole screen. A button will be presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user´s experience.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SmartphoneHome

480 x 320px

320 x 215px

9

TAPTAP


Compatible Platforms Apple iPad OS





VideoBanner

VideoBanner

VideoInterstitial

BehaviourAn Interstitial video may be displayed in the app’s frontcover. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user’s experience.

BehaviourA video ad is shown filling 1/3 of the app’s frontcover. The user can expand the video ad filling the whole screen. A button will be presen-ted to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user’s experience.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

HomeiPad

768 x 512px

1024 x 768px

10

TAPTAP

Banner

Interstitial

Interstitial

Banner

320 x 50pxBanner

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x50 < 5KB for basic Banners < 7,5KB for dynamic Banners / .gif, .png, .jpg

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x480 / 480x320 < 20KB / .gif, .png, .jpg


BehaviourAn Interstitial may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

BehaviourA Banner may be displayed in the app’s screen sections , and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SmartphoneSections

320 x 50px

320 x 480px

480 x 320px

11

TAPTAP

Banner

Banner

Interstitial

Interstitial

768 x 90px / 1024 x 90pxBanner


Specs768x90 / 1024x90px < 20KB / .gif, .png, .jpg


Specs768x1024 / 1024x768 < 33KB / .gif, .png, .jpg


BehaviourA Banner may be displayed in the app’s screen sections, and will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

BehaviourAn Interstitial may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial. The Interstitial will be automatically dismissed after 5/6 seconds if the user has not Tapped on it.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SectionsiPad

1024 x 90px

768 x 90px

1024 x 768px

768 x 1024px

12

TAPTAP

Banner

Interstitial

Interstitial

Banner


Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs320x50 / 50x320



BehaviourA Rich Media interstitial may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

BehaviourA Rich Media banner may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SmartphoneSections

50 x 320px

480 x 320px

320 x 480px

320 x 50px

13

TAPTAP

Banner

Banner

Interstitial

Interstitial


Compatible PlatformsApple iPad IOS

Specs768x90 / 1024x90


Specs768x1024 / 1024x768


BehaviourA Rich Media interstitial may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

BehaviourA Rich Media banner may be displayed in the app’s screen sections allowing the user to interact with it. The Rich Media improves the medium engagement time on campaigns.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SectionsiPad

1024 x 90px

768 x 90px

1024 x 768px

768 x 1024px

14

TAPTAP

VideoBanner

VideoInterstitial

VideoBanner





BehaviourAn Interstitial video may be displayed may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

BehaviourA video ad is shown filling 1/3 of the app’s screen sections. The user can expand the video ad filling the whole screen. A button will be presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SmartphoneSections

50 x 320px

480 x 320px

320 x 50px

15

TAPTAP







VideoBanner

VideoBanner

VideoInterstitial

BehaviourAn Interstitial video may be displayed in the app’s screen sections. A button will be presented to allow the user to skip the Interstitial Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

BehaviourA video ad is shown filling 1/3 of the app’s screen sections. The user can expand the video ad filling the whole screen. A button will be presented to allow the user to skip the Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SectionsiPad

768 x 512px

1024 x 768px

16

TAPTAP

VideoPreRoll

VideoPostRoll

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs

480 x 320pxVideo PreRoll

Compatible Platforms Smartphone Apple InApp (iPhone/iPod) & Smartphone Android inAppSpecs480x320 <720KB video < 1MB or video with audio / .mp4 & .mov minimum 9 seconds - maximum 15 seconds

480 x 320pxVideo PostRoll

BehaviourA Pre-Roll video is shown before app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Pre-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

BehaviourA Post-Roll video is shown after app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Post-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SmartphoneSections

480 x 320px

480 x 320px

17

TAPTAP


Specs1024x768 <720KB video < 1MB or video with audio / .mp4 & .mov minimum 9 seconds - maximum 15 seconds

1024 x 768pxVideo PreRoll


Specs1024x768 <720KB video < 1MB or video with audio / .mp4 & .mov minimum 9 seconds - maximum 15 seconds

1024 x 768pxVideo PostRoll

VideoPostRoll

VideoPreRoll

BehaviourA Pre-Roll video is shown before app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Pre-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

BehaviourA Post-Roll video is shown after app video is displayed. Full screen ad shown. A button will be presented to allow the user to skip the Post-Roll Video. lt will fully show if the user has not Tapped on it. This Ad Unit will be 100% loaded and stored in the device before showing, not affecting the user experience.

URL

AppMarket

YouTube

iTunes

URL

AppMarket

YouTube

iTunes

SectionsiPad

1024 x 768px

1024 x 768px

18

TAPTAP

BehaviourThe user Taps on the Creative and it redirects to a Website. For native apps and custom for each app, the website or landing page may be within or outside the app

TAP to Web

URL

TAP to actions

BehaviourThe user Taps on the Creative and it redirects to a Video.

TAP to Video

Banner

Banner

URL

Nombre

19

TAPTAP

AppMarket

YouTube

BehaviourThe user Taps on the Creative and it redirects to the AppStore.

TAP to App Market

TAP to actions

BehaviourThe user Taps on the Creative and it redirects to Youtube.

TAP to YouTube

Banner

Banner

App

Nombre

YouTube

20

TAPTAP

BehaviourThe user Taps on the Creative and it redirects to the Google Maps.

TAP to Map

TAP to actions

BehaviourThe user Taps on the Creative and a pop up is shown to confirm that a call is going to be made by the user. If the user confirms, then it calls the number, if not, then the action is cancelled.

TAP to Call

Banner

Banner

Calling...

End

21

TAPTAP

iTunes

BehaviourThe user Taps on the Creative and it redirects to the iTunes.

TAP to iTunes

TAP to actions

Banner

Nombre

YouTube

22

TAPTAP

Álvaro del Castillo CEO +34 671 081 723

Fausto Fernández Sales & Bus Dev Dir. +34 618 848 048

Nicolás Díaz CTO +34 655 766 109

Paz Calvo Client Services Dir. +34 655 167 845

TAPTAP

Premium Mobile Audience

taptap mobile ad formats 2012

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