target audience - radioadvertisingportland.com · target audience 127,200+ weekly listeners hosts...
TRANSCRIPT
Target Audience
750AM The Game has more live and local radio programming than any other talk station in Portland and is the only sports station on the AM Dial! Giving our listeners a better listening experience.
750AM is home to the #1 Sports Broadcaster in Oregon. The station is targeted locally for the 18-65 year males reaching over 45k Facebook followers.
Target Audience
127,200+Weekly listeners
HostsDan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall.
Live & LocalStudios in Downtown PDX
ConsistencyStrong and consistent with adults 35-64
+80%Of listeners attended college
+40.8%Of listeners earn $100k +
113,000+Followers on Facebook
CommunityKXL panel events in the Bloodworks Live Studio on topics relevant to the community.
Scarborough R1 2019: Feb18 - Feb19 *18+
Map Coverage
The Dan Patrick Show
Monday - Friday 6:00AM - 9:00AM
Dan Patrick is one of America’s legendary sports journalists and a revered member of the national media industry. In 1989 Patrick started at ESPN. During his 18 years at ESPN, Patrick was most notably recognized for his many years as co-host of SportsCenter. In 1998, Patrick received a Sports Emmy Award in the Studio Host category. In 2000, Patrick was named the National Sportscaster of the Year by the National Sportscasters and Sportswriters Association, making him just the second cable commentator to receive the honor. In 2011, Patrick was once again been nominated for a Sports Emmy for the Outstanding Sports Personality – Studio Host Category.Patrick can be seen on NBC’s Football Night in America, was most recently part of the NBC Sports 2010 Winter Olympics broadcast team from Vancouver, and was a correspondent during the 2010 NHL Stanley Cup Playoffs. Additionally, Patrick is a Senior Writer for Sports Illustrated and writes a weekly column for Sports Illustrated magazine.
The Jim Rome Show
Monday - Friday 9:00AM - 12:00PM
Perhaps the most respected voice in the world of sports broadcasting, Jim Rome is the leading opinion-maker of his generation. As host of the nation’s premiere sports radio talk show, Rome is known for his aggressive, informed, rapid-fire dialogue. Jim has established himself as the top choice of athletes and fans when it is time to know what is going on beyond the scoreboard.
Rome’s nationally syndicated radio program, The Jim Rome Show, a.k.a. The Jungle, airs on more than 200 radio stations each weekday and boasts more than two million listeners. But these are no ordinary listeners; they are a legion of fans known as the clones who live and breathe for Jim Rome’s “take” on the day’s larger issues of sport. It is his departure from conventional sports commentary that has resulted in Rome’s unique dialogue with his listeners.
The Bald Faced Truth with
John CanzanoMonday - Friday 12:00PM - 3:00PM
John Canzano is the host of “The Bald-Faced Truth” radio show on Portland’s 102.9-FM and 750-AM. The show also airs in syndication statewide on Eugene’s 95.7-FM and on 93.3-FM in Klamath Falls.
Contact the show at [email protected]
To inquire about syndication opportunities, email: [email protected]
Canzano is an award-winning columnist at The Oregonian and is a contributor with KGW-TV, Portland’s NBC affiliate. He also co-founded The Bald Faced Truth Foundation, a 501(c)3 non-profit, all-volunteer organization that aims to fund extracurricular activities for kids. The foundation offers grants to children who hope to participate in the areas of arts, music, drama, education, and athletics
Reiter Than You
Monday - Tuesday 3:00PM - 7:00PMWednesday 3:00PM - 6:30PM
Thursday - Friday 3:00PM - 7:00PM
Reiter Than You features Bill Reiter’s insightful commentary and analysis coupled with special guests, including players, coaches, and sports experts. Reiter has been with CBS since he joined the CBS Sports digital platforms in September 2016. Previously, he was a host on AM 570 LA Sports and Fox Sports 1. Reiter was a Miami Heat beat columnist during LeBron James’ first season with the Heat. He began his career in newspapers, writing for the Kansas City Star, Des Moines Register, Arkansas Democrat-Gazette, and Chicago Tribune.
Eric Spitz, Director, Programming, CBS Sports Radio, said, “The talented Bill Reiter will bring a fresh new voice and an energizing perspective to CBS Sports Radio’s already stellar lineup featuring the best sports talk shows and personalities around. His candid commentary and keen analysis will be a welcome addition to the network.”
Ferrall on the Bench
Monday - Tuesday 7:00PM - 11:00PMWednesday 10:30PM - 11:00PM
Thursday - Friday 7:00PM - 11:00PM
Scott Ferrall joins CBS Sports Radio from SiriusXM where for the past seven years he has hosted “The Scott Ferrall Show.” His background includes extensive experience across radio, television and online, both nationally and locally. He has worked for SportsNet New York, several NHL properties, FOX Sports Radio, and Sportsfan Radio Network, as well as major market stations in New York, Los Angeles, San Francisco, Atlanta, Miami and Pittsburgh.
WEBSITEwww.750thegame.com
Target Audience
• Streaming simulcast spots
• Streaming player banner
• Video pre-roll :15
• Website Takeovers
• Social Media Sweepstakes Platform
• YouTube and Soundcloud Channels
• Programmatic- Retargeting- Search Targeting
• Mobile to Social
• Managed networks
• Lead generation
Audience Tactics
Male, 81%
SPONSORABLE OPPORTUNITIES
• Portland Timbers• NFL• Seattle Mariners• March Madness• Super Bowl• Olympics
DIGITAL ADVERTISING• :15 video pre-roll in streaming player• Streaming commercials• Display banner ads – run of site or
geo-targeted• Text campaign and mobile
advertising• Email newsletters to KXTG
community opt-in users
750AM TheGame has more live and local radio programming than any other sports station in Portland.
Giving our listeners a better listening experience.
750THE GAME
SOCIAL MEDIA PLATFORMS• Facebook Likes: 45,733• Instagram followers 927• Twitter Followers: 9,217
Men and Women Women 22% Men 78%
Target AudienceAdults 25-54 56%Average Age: 36
College Graduate or More
Source: Scarborough, Portland MSA, R1 2019, M-S 6a-12m, Estimates based on A18+ who listened to KWEE-FM in the past week, % of Target/Mean
Educated47.2%
Household Income $100,000+Household Income $75,000+
Buying Power40.8%
21.4%
OccupationWhite Collar
48.7%Household Owns Residence
Own 63.7%
Employed Full-Time 59.4%© Research Director, Inc.