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Page 1: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local
Page 2: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

Target Audience

750AM The Game has more live and local radio programming than any other talk station in Portland and is the only sports station on the AM Dial! Giving our listeners a better listening experience.

750AM is home to the #1 Sports Broadcaster in Oregon. The station is targeted locally for the 18-65 year males reaching over 45k Facebook followers.

Page 3: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

Target Audience

127,200+Weekly listeners

HostsDan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall.

Live & LocalStudios in Downtown PDX

ConsistencyStrong and consistent with adults 35-64

+80%Of listeners attended college

+40.8%Of listeners earn $100k +

113,000+Followers on Facebook

CommunityKXL panel events in the Bloodworks Live Studio on topics relevant to the community.

Scarborough R1 2019: Feb18 - Feb19 *18+

Page 4: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

Map Coverage

Page 5: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

The Dan Patrick Show

Monday - Friday 6:00AM - 9:00AM

Dan Patrick is one of America’s legendary sports journalists and a revered member of the national media industry. In 1989 Patrick started at ESPN. During his 18 years at ESPN, Patrick was most notably recognized for his many years as co-host of SportsCenter. In 1998, Patrick received a Sports Emmy Award in the Studio Host category. In 2000, Patrick was named the National Sportscaster of the Year by the National Sportscasters and Sportswriters Association, making him just the second cable commentator to receive the honor. In 2011, Patrick was once again been nominated for a Sports Emmy for the Outstanding Sports Personality – Studio Host Category.Patrick can be seen on NBC’s Football Night in America, was most recently part of the NBC Sports 2010 Winter Olympics broadcast team from Vancouver, and was a correspondent during the 2010 NHL Stanley Cup Playoffs. Additionally, Patrick is a Senior Writer for Sports Illustrated and writes a weekly column for Sports Illustrated magazine.

Page 6: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

The Jim Rome Show

Monday - Friday 9:00AM - 12:00PM

Perhaps the most respected voice in the world of sports broadcasting, Jim Rome is the leading opinion-maker of his generation. As host of the nation’s premiere sports radio talk show, Rome is known for his aggressive, informed, rapid-fire dialogue. Jim has established himself as the top choice of athletes and fans when it is time to know what is going on beyond the scoreboard.

Rome’s nationally syndicated radio program, The Jim Rome Show, a.k.a. The Jungle, airs on more than 200 radio stations each weekday and boasts more than two million listeners. But these are no ordinary listeners; they are a legion of fans known as the clones who live and breathe for Jim Rome’s “take” on the day’s larger issues of sport. It is his departure from conventional sports commentary that has resulted in Rome’s unique dialogue with his listeners.

Page 7: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

The Bald Faced Truth with

John CanzanoMonday - Friday 12:00PM - 3:00PM

John Canzano is the host of “The Bald-Faced Truth” radio show on Portland’s 102.9-FM and 750-AM. The show also airs in syndication statewide on Eugene’s 95.7-FM and on 93.3-FM in Klamath Falls.

Contact the show at [email protected]

To inquire about syndication opportunities, email: [email protected]

Canzano is an award-winning columnist at The Oregonian and is a contributor with KGW-TV, Portland’s NBC affiliate. He also co-founded The Bald Faced Truth Foundation, a 501(c)3 non-profit, all-volunteer organization that aims to fund extracurricular activities for kids. The foundation offers grants to children who hope to participate in the areas of arts, music, drama, education, and athletics

Page 8: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

Reiter Than You

Monday - Tuesday 3:00PM - 7:00PMWednesday 3:00PM - 6:30PM

Thursday - Friday 3:00PM - 7:00PM

Reiter Than You features Bill Reiter’s insightful commentary and analysis coupled with special guests, including players, coaches, and sports experts. Reiter has been with CBS since he joined the CBS Sports digital platforms in September 2016. Previously, he was a host on AM 570 LA Sports and Fox Sports 1. Reiter was a Miami Heat beat columnist during LeBron James’ first season with the Heat. He began his career in newspapers, writing for the Kansas City Star, Des Moines Register, Arkansas Democrat-Gazette, and Chicago Tribune.

Eric Spitz, Director, Programming, CBS Sports Radio, said, “The talented Bill Reiter will bring a fresh new voice and an energizing perspective to CBS Sports Radio’s already stellar lineup featuring the best sports talk shows and personalities around. His candid commentary and keen analysis will be a welcome addition to the network.”

Page 9: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

Ferrall on the Bench

Monday - Tuesday 7:00PM - 11:00PMWednesday 10:30PM - 11:00PM

Thursday - Friday 7:00PM - 11:00PM

Scott Ferrall joins CBS Sports Radio from SiriusXM where for the past seven years he has hosted “The Scott Ferrall Show.” His background includes extensive experience across radio, television and online, both nationally and locally. He has worked for SportsNet New York, several NHL properties, FOX Sports Radio, and Sportsfan Radio Network, as well as major market stations in New York, Los Angeles, San Francisco, Atlanta, Miami and Pittsburgh.

Page 10: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

WEBSITEwww.750thegame.com

Page 11: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

Target Audience

• Streaming simulcast spots

• Streaming player banner

• Video pre-roll :15

• Website Takeovers

• Social Media Sweepstakes Platform

• YouTube and Soundcloud Channels

• Programmatic- Retargeting- Search Targeting

• Mobile to Social

• Managed networks

• Lead generation

Audience Tactics

Page 12: Target Audience - radioadvertisingportland.com · Target Audience 127,200+ Weekly listeners Hosts Dan Patrick, Jim Rome, John Canzano, Bill Reiter, and Scott Ferrall. Live & Local

Male, 81%

SPONSORABLE OPPORTUNITIES

• Portland Timbers• NFL• Seattle Mariners• March Madness• Super Bowl• Olympics

DIGITAL ADVERTISING• :15 video pre-roll in streaming player• Streaming commercials• Display banner ads – run of site or

geo-targeted• Text campaign and mobile

advertising• Email newsletters to KXTG

community opt-in users

750AM TheGame has more live and local radio programming than any other sports station in Portland.

Giving our listeners a better listening experience.

750THE GAME

SOCIAL MEDIA PLATFORMS• Facebook Likes: 45,733• Instagram followers 927• Twitter Followers: 9,217

Men and Women Women 22% Men 78%

Target AudienceAdults 25-54 56%Average Age: 36

College Graduate or More

Source: Scarborough, Portland MSA, R1 2019, M-S 6a-12m, Estimates based on A18+ who listened to KWEE-FM in the past week, % of Target/Mean

Educated47.2%

Household Income $100,000+Household Income $75,000+

Buying Power40.8%

21.4%

OccupationWhite Collar

48.7%Household Owns Residence

Own 63.7%

Employed Full-Time 59.4%© Research Director, Inc.