Target’s neiman Marcus Holiday collection

By: Doug Earhart

Target Audience

Digital Strategy

The Contest

Measuring Goals

Budget

Summary

Agenda

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The Buyer: “Target’s Guest”

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The Strategy: “A Social Media Holiday”

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Strategy: “Get those likes”

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Strategy: “Tweet Tweet”

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Strategy: “Fast Beautiful Photo Sharing”

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●Post creative photos of the products

●Incorporate Designers

●Link to twitter and Pinterest●Incorporate with the Blog

Strategy: “Pin-it”

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Strategy: “Blog-it”

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●Create Blog for the Holiday Collection.

●Provoke buyer comments and conversation.

●Observe, Adapt, and Stimulate to the conversation.

Strategy: “Google-it”

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THE CONTEST: Pinterest

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Measuring Goals: “How’d we do?”

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Budget: “What’s the Cost”

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Summary: “Bring it home”

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