Targets of Opportunity and Growing Occupations

College of the Redwoods August 2008

What industries should we focus on? Targets of Opportunity

Five quality factors identify Targets of Opportunity

CRITERIA INTERPRETATION

Expanding Opportunity

Job GrowthFirm Growth

Growing Quality

Job Quality…higher and increasing wages

Improving Competitiven

ess

Strong and/or growing regional specialization

Career Potential

Occupational dynamics and distribution

Key LinkagesImportant relationships and common needs

Six Targets of Opportunity

Diversified Health Care

Building and Systems Construction and Maintenance

Specialty Agriculture, Food, and Beverage

Investment Support Services

Management and Innovation Services

Niche Manufacturing

How much do the Targets matter?

Criteria Region TargetsJob growth 4% 37%Firm growth 1.5% 23%Wage growth 6% 10-26%

Together, the Targets of Opportunity Industries contributed 39% of the jobs and 53% of the wages in the region’s private sector over the last 15 years.

All 6 Targets of Opportunitydemonstrate a compelling trend

Targets Jobs Firms WagesDiversified Health Care 45% 34% 26%

Building Systems 22% -4% 14%

Specialty Food, Flowers and Beverages

33% 11% 25%

Investment Support Services

14% 22% 23%

Management & Innovation Services

125% 80% 10%

Niche Manufacturing 33% 19% 25%

A sustained, structural shift in our economy.

GROWING OCCUPATIONS:New and Replacement Jobs

Redwood Coast* Average Annual Job Opening ProjectionsNew Jobs and Net Replacements**

Distribution by Lower, Mid, and Higher Wage Levels 2004-2014

1,414

811

328

417

438

238

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

Lower Wage Level ( < $25,000) Mid Wage Level ($25,000-$45,000) Higher Wage Level ( > $45,000)

Annual New Jobs

Annual Net Replacements

Source: Occupational Employment Statistics; Analysis: CEI*Includes Del Norte, Humboldt, Lake, and Mendocino Counties**Net Replacements openings are an estimate of the number of job openings expected because people have permanently left an occupation. It estimates the net movement of 1) experienced workers who leave an occupation & start working in another occupation, stop working altogether, or leave the geographic area minus 2) experienced workers who move into such an opening. It does not represent the total number of jobs to be filled due to the need to replace workers.

Total Job Openings1,831

Total Job Openings566

Total Job Openings1,249

ANNUAL JOB OPENING PROJECTIONS BY OCCUPATIONAL CATEGORIES

Redwood Coast* Annual Job Opening Projections New Jobs and Net Replacements, 2004-2014 Distribution by Major Occupational Categories

0 100 200 300 400 500 600

Legal

Computer & Mathematical

Architecture & Engineering

Life, Physical, & Social Science

Arts, Design, Entertainment, Sports, Media

Community & Social Services

Healthcare Support

Business & Financial Operations

Protective Service

Production

Healthcare Practitioners & Technical

Installation, Maintenance, & Repair

Farming, Fishing, & Forestry

Building, Grounds Cleaning, Maintenance

Personal Care & Service

Transportation & Material Moving

Management

Construction & Extraction

Education, Training, & Library

Office & Administrative Support

Food Preparation & Serving

Sales

Annual Net Replacements

Annual New Jobs

Source: Occupational Employment Statistics; Analysis: CEI*Includes Del Norte, Humboldt, Lake, and Mendocino Counties

GROWING OCCUPATIONS BY TARGET AREA

Diversified Health Care

Buildings & Systems

Construction & Maintenance

Specialty Agriculture, Food

& Beverages

Investment Support Services

Management & Innovation Services

Niche Manufacturing

Top 50 Occupations with Most Job Openings 2003-2006

12 10 8 5 4 2

Top 50 Projected Occupations with the Most Job Openings (New & Replacement Jobs) (2004-2014)

14 17 12 10 8 10

Redwood Coast Growing Occupations by Target Area

DIVERSIFIED HEALTH CARE

Diversified Health Care

LOWER WAGE LEVEL

MID WAGE LEVEL

HIGHER WAGE LEVEL

Less than a High School Diploma 19% 2% 0%High School Diploma (or GED) 55% 35% 4%Post-Secondary Certificate 8% 21% 11%Some College Courses 6% 15% 3%Associate's Degree 7% 9% 21%Bachelor's Degree 5% 11% 24%More than a Bachelor's Degree 1% 7% 37%

DIVERSIFIED HEALTH CARERequired Level of Education by Wage Level

BUILDING SYSTEMS & CONSTRUCTION MAINTENANCE

BUILDING SYSTEMS & CONSTRUCTION MAINTENANCE

LOWER WAGE LEVEL

MID WAGE LEVEL

HIGHER WAGE LEVEL

Less than a High School Diploma 28% 21% 7%High School Diploma (or GED) 54% 47% 32%Post-Secondary Certificate 4% 14% 23%Some College Courses 6% 8% 10%Associate's Degree 5% 5% 9%Bachelor's Degree 2% 4% 15%More than a Bachelor's Degree 0% 2% 5%

BUILDINGS & SYSTEMS CONSTRUCTION & MAINTENANCERequired Level of Education by Wage Level

SPECIALITY AGRICULTURE, FOOD & BEVERAGES

SPECIALITY AGRICULTURE, FOOD & BEVERAGES

LOWER WAGE LEVEL

MID WAGE LEVEL

HIGHER WAGE LEVEL

Less than a High School Diploma 37% 18% 1%High School Diploma (or GED) 53% 50% 22%Post-Secondary Certificate 3% 11% 15%Some College Courses 2% 10% 19%Associate's Degree 3% 5% 8%Bachelor's Degree 1% 5% 21%More than a Bachelor's Degree 2% 1% 15%

SPECIALTY AGRICULTURE, FOOD, & BEVERAGESRequired Level of Education by Wage Level

INVESTMENT SUPPORT SERVICES

INVESTMENT SUPPORT SERVICES

LOWER WAGE LEVEL

MID WAGE LEVEL

HIGHER WAGE LEVEL

Less than a High School Diploma 11% 2% 1%High School Diploma (or GED) 56% 40% 40%Post-Secondary Certificate 8% 13% 7%Some College Courses 17% 20% 18%Associate's Degree 6% 15% 10%Bachelor's Degree 0% 8% 20%More than a Bachelor's Degree 2% 2% 4%

INVESTMENT SUPPORT SERVICESRequired Level of Education by Wage Level

MANAGEMENT & INNOVATION SERVICES

MANAGEMENT & INNOVATION SERVICES

LOWER WAGE LEVEL

MID WAGE LEVEL

HIGHER WAGE LEVEL

Less than a High School Diploma 8% 2% 1%High School Diploma (or GED) 49% 29% 8%Post-Secondary Certificate 12% 13% 6%Some College Courses 18% 19% 7%Associate's Degree 11% 18% 7%Bachelor's Degree 0% 16% 41%More than a Bachelor's Degree 2% 2% 29%

MANAGEMENT & INNOVATION SERVICESRequired Level of Education by Wage Level

NICHE MANUFACTURING

NICHE MANUFACTURING

LOWER WAGE LEVEL

MID WAGE LEVEL

HIGHER WAGE LEVEL

Less than a High School Diploma 15% 4% 3%High School Diploma (or GED) 41% 50% 26%Post-Secondary Certificate 13% 9% 21%Some College Courses 14% 13% 17%Associate's Degree 18% 12% 18%Bachelor's Degree 0% 10% 14%More than a Bachelor's Degree 0% 0% 1%

NICHE MANUFACTURINGRequired Level of Education by Wage Level

Summary of Findings

6 high performing industries

53% of private sector payroll and almost 40% of jobs

Some familiar, some totally new industries for economic/workforce development to address

Demonstrated over a 15-year period that they have staying power

Sustained, structural shift in Redwood Coast economy

All counties share…it’s a regional economy

All industries pay above the median, and/or fast rising

All with appealing, robust career spans

Quality of Life key to attraction/retention

All report need for more workers and talent

Implications

How can we form a system of education and CTE that delivers the workforce needed in the Targets of Opportunity?

How can we develop an attitude of opportunity in our faculty, parents and youth?

Occupations of Opportunity Search Tool

Step 1: Gain an Understanding of Occupational Opportunities Based on Levels of Education

Step 2: Select Occupations of Interest

Step 3: Explore Profiles for Your Occupations of Interest Using O*NET

Step 1: Opportunities Based on Levels of Education

Buildings & Systems

Construction & Maintenance

Diversified Health Care

Investment Support Services

Management & Innovation

Services

Niche Manufacturing

Specialty Agriculture, Food

& Beverages

Less than a High School Diploma 19% 6% 4% 2% 5% 20%High School Diploma (or GED) 45% 30% 45% 22% 46% 46%Post-Secondary Certificate 14% 14% 10% 10% 11% 9%Some College Courses 8% 9% 19% 14% 14% 9%Associate's Degree (or other 2-year degree) 6% 12% 11% 12% 14% 5%Bachelor's Degree 5% 14% 9% 25% 9% 6%More than a Bachelor's Degree 2% 15% 3% 15% 0% 4%

Occupation Educational Requirements by Targets of Opportunity

Step 3: Explore details on ONET

Abilities Sample from ONET

Ability Ability LevelAdd 2 and 7Balance a checkbookCompute the interest payment that should be generated from an investment

Number Facility

Targets of Opportunity and Growing Occupations