ResearchChloe Jefferson

Taxi Advert

This advert is on a taxi this could be aimed at more older people ages between 20-30 who are more likely to get a taxi. The style is very simple yet effective as you are able to tell exactly what it is advertising just by looking at it, you don’t have to read into any information to see the brand.

The reason that they have made it easy to see is because it is on a vehicle, it will be moving and they need people who see the taxi passing to see the drink. The style is kept in the same style as you would see on the drink themselves. The reason for this is again so people know exactly what it is adverting straight away. The logo of Irn Bru is visible to see from far away and it is on the side of the car so you will see it as it is going past. The colour scheme and overall look is kept the same as the original Irn Bru style.

Taxi Advert

The logo so people can see the product

Orange and blue to match the house style

The text is big enough to see from far away

or as the car is passing

The font is a clear font so you can see from far

away

Includes the makes of the product

Covers the whole car not just one

area

Logo is placed in area which is easiest

to see

Website Advert

This advert is on the website and this could be aimed at people aged 16 to 30 as these are people more likely to come across this site. The style is the same as the irn bru style because it is the website it wouldn’t make sense to not have the same colour scheme and logos as the drink itself.

The style is kept in the same style as you would see on the drink themselves this is because they have a house style within this product to keep every product they make all the same this includes the drinks as well advertising. The logo is displayed clearly on the drink within the advert and it is made bigger than anything else on the page so you are able to see it straight away. The colours of the advert are slightly different because it is more white but this is because the drink is the sugar free and the can is a silver colour so they have matched the advert with that. They have kept the blue and orange because of the house style.

Website Advert

Changed the colours to match

the product

The logo is in the centre so is

easy to spotLogo is kept the same so you know what

product it is without reading it

Still includes the orange and the blue even though the can colour has changed

Changed the can to a plain colour because it represents that it has no sugar inside

Has description about the product

Has option to read more about the

product

Bus Advert

This advert is on a Bus this could be aimed at more older people ages between 18 -30 this is the age range that are most likely see this and read it. The style is very simple yet effective as you are able to tell exactly what it is advertising just by looking at it, you don’t have to read into any information to see the brand.

The reason that they have made it easy to see is because it is on a vehicle, it will be moving and they need people who see the bus passing to see the drink. The style is again kept in the same style as you would see on the drink themselves because of their house style. The logo of Irn Bru isn’t that visible to see from far away and it is on the side of the bus as is it quite small, but the rest of the images and colour suggest that is it a irn bru product, therefore people will know what brand it is advertising. The colour scheme and overall look is kept the same as the original Irn Bru style.

Bus Advert

Has the can on to show exactly what the product looks

like

Has blue and orange because it is

their house style

Has a slogan to go with the product

persuading people to buy it

Has a funny image to go with

the product suggesting that it

is a fun drink

It is placed in the centre of the bus so everyone can see it

Its bright and bold to catch

peoples attention

Poster

This advert is a poster this could be aimed at more older people ages between 20-30 who are more likely to understand the jokes been made. The style is very simple and you are able to see by the colours that is is irn bru that is been advertised, you can also see the can at the bottom. They have stuck with the house style of colours because then when you look at is you are able to see that is it irn bru.

They haven’t included a main logo on the poster but they have included the can of irn bru and put that at the bottom so you can see that, and they have used that can as the logo for these posters.

Poster

Has images to match with the

text

Has jokes to go with the images

Jokes also there to make people read them and remember to product

Used orange and blue

colour scheme

All the images are black and white to make

the product stand out

Includes the can as a logo

Includes word suggesting that the drink is good

Has a fun font to go with the joke and to look as

though someone has wrote it

Current Irn Bru Design

This is the current Irn Bru 32 design. The style is kept in the same style as you would see on the drink

themselves. It has the colours blue and orange because these are the two colours that have been used ever since this product was made. Everyone knows that

these two colours associate with Irn Bru. This design also has the name of the product in the same colours and fonts as it always has been, this is again because

everyone knows that to look for if they are looking for this drink. Then they have included ‘energy drink’ under

the name so when people are buying this they know that it isn't the original it is the energy version. Then

there is the number 32 that is highlighted underneath, it is also made a lot bigger than the rest of the writing.

They style is kept in the same style as you would see on the drink themselves.

Other Drinks Advert

These are other energy drink adverts. They are all similar in a way, because you can see that they all use the same techniques with the colours and style. The colours are made dark, while the

product is bright and has bold colours, this suggests that the drink is a source of energy which is exactly what is it. They also all include slogans that tell you that it will give you energy but in a more interesting way such as ‘Unleash the Beast!’ this is saying that you could be having a dull

tired day and if you drink that drink you will change and become a ‘beast’ with energy to do everything. They all have they're own colour scheme and house style. Such as the first one is

black and blue, and they have used blue for the drink and blue for the text, they have also used blue for the glow behind the image of the drink. Then the second one used black and green, and

they have used the same green for parts of the text and the glow behind the drink. Then the third one is using red and gold. They have used red and gold from the can and matched it with

the sun set image behind it.

Other Drinks Design

The logo is in the centre so you can see it

clearly

They have used red for all

the text

Included small details about the

drink at the bottom

Used blue and silver colour scheme but

added a twist

On the opposite side, they have alternated

colours

They have included a bull in he logo to go with the name

Instead of making the line down the middle

straight they have made it slanted to make it

more interesting

Idea 1

I like that the name of the drink is clearly shown in the centre and I also like that the colours are bold and you can see them from afar. The colours are kept

the same as the house colours so that without reading any text you know exactly what the product is.

bold coloursEasy to read font

Big name so easy to read

Short simple slogan

Includes who made the product

Idea 2

This one has used colours to represent what is inside the drink. I like hat the usual colour scheme is orange and very bright but as this product has no sugar they have taken away the bright colours to show that the drink has no sugar.

Clear font

Simple colouring

Says why is different

Includes short slogan

Bold nameSame colours used in some

areas

Idea 3

This is a completely different can as it says it is a special edition. It is a lot bigger than the usual can and they have done this for the period of summer so you get

more drink for your money.

Bold price label

Bold text explaining why it is bigger

Same colours as house style

Bold clear font used

Label showing who made the product

Shows it is a limited edition

Idea 4

This drink is another limited edition drink but this one is a hot fiery drink. I like that they have represented the drink by the colours on the can. They have used black and red which suggest dangers and fire, which is what they have tried to create within the

drink. So with mine I am going to use colours to represent the drink.

Black and red used for fire

Bold font

Limited edition stated clearly

Added fire for effectsStates who made it

Name clearly shown