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Page 1: Task 4

What Types Of Magazines And Target Audiences Has IPC Been

Associated With Over The Years?

Page 2: Task 4

• IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month.

• IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and up market women.

• Our men's portfolio comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

• Our mass market women's division comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

• Our up market women's division comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

Page 3: Task 4

Research into a specific music magazine that links in some way to your chosen genre and find out who

publishes it. Do research into this publisher and why it might or might not make a suitable publisher

to your final magazine.

Page 4: Task 4

Top Of The Pops Magazine• This magazine links to my

chosen genre because it involves RnB artists and is aimed at a young female audience.

• It is published by BBC Magazines also known as Immediate Media Co. this publisher wouldn’t be suitable for my magazine because its aimed at a young audience and a middle aged audience. Whereas my magazine is aimed at teenage females and young adults.

Page 5: Task 4

Immediate Media Co

• Immediate Media Co is a new force in consumer media and publishing, combining businesses formerly known as BBC Magazines, Origin Publishing and Magicalia. The company combines a strong publishing heritage with digital platforms and entrepreneurial flair.

• We publish some of the UK’s best-known magazines including Radio Times, Gardeners’ World, Good Food, Top Gear, CBeebies, Top of The Pops, olive, BBC History and Homes & Antiques, alongside highly successful specialist titles including Focus, Perfect Wedding and Junior, as well as leading digital brands such as MadeForMums.com, loveyourhair.com and Visordown.com