ENRICH THE

QUALITY OF LIFE BY

OFFERING PRODUCT

AND SERVICES THAT

MEET THE

ESSENTIAL NEEDS

OF PEOPLE.

GROWTH AND SUCCESS WILL

BE ACHIEVE BY:

ENHANCING THE VALUE WE

DELIVER TO OUR CUSTOMERS

BEING GLOBALLY

COMPETITIVE.

INTERNATIONALIZATION

SHAREHOLDER VALUE.

IMPROVE SHAREHOLDER

VALUE.

COMMITMENT TO CORPORATE

SUSTAINABILITY

STRENGTHENING

STAKEHOLDER RELATIONSHI

PROVIDING NEW AND

INNOVATIVE OFFERINGS

EMPLOYEES ARE OUR

STRENGTH, AND WE WILL

CREATE AN ENVIRONMENT

THAT FOSTERS ACHIEVEMENT

LEARNING AND TEAMWORK.

EXPLAINING THE COMPANY’S

MARKETING STRATEGY FOR

SALT AND ITS TWO OTHER

CORE PRODUCTS NAMELY

SODA ASH AND FERTILIZERS,

MR. MENON REVEALED THAT

THE COMPANY’S SALT

BUSINESS HAS UNDERGONE A

COMPLETE REVAMP OF ITS

MARKETING AND

DISTRIBUTION STRUCTURE.

A DEDICATED SALES TEAM ON

FMCG LINES HAS BEEN SET UP

TO MANAGE THE SALT

BUSINESS AND WITH THE

OBJECTIVE OF OFFERING AND

ALTERNATIVE TO THE PRICE –

CONSCIOUS.

THE SECOND BRAND OF SALT

UNDER THE NAME SAMUNDAR

HAS BEEN TEST-MARKETED

AND PROVES SUCCESSFUL

WITH COMMERCIAL LAUNCH

OPTIONS UNDER

CONSIDERATION.

THE ORGANIZATION ITSELF IS

BEING RESTRUCTURED ALONG

KEY ACCOUNT MANAGEMENT

PRACTICES. HOWEVER UREA IS

STILL A CONTROLLED

COMMODITY AND FUTURE

MARKETING STRATEGIES

WOULD DEPEND ON THE LONG

TERM POLICY ON FERTILIZERS.

BUT HE ACKNOWLEDGE THAT

THE COMPETITION FOR SODA

ASH IS FROM WITHIN THE

COUNTRY AND ALSO WITHOUT.