tatva-the elements new

8/14/2019 TATVA-The Elements New

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Brought to you by:

StudentsOf

Department of Business AdministrationUniversity of Lucknow.


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TTAATTVVAA

LUMBA E-Magazine


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Direct Frroomm tthhee SSaannsskkrriittii CClluubb HHeeaadd

The life of a manager should not be only like flowing water, moving ahead

always but also like smoke, raising it higher & higher no matter in which

direction air is blowing, and the fire itself should be inside of us. The ignition of

this fire is must at early stage & what could be a better place than an institute

like LU MBA. The live example is here in form of LUMBA E-magazine that

touches every aspect of management life. We are always inspired and

overwhelmed by the work done by great minds in previous years but beauty

comes with change in positive direction and we have tried to bring this.

Rejuvenation, the first word which came to our mind when we started working

on this Issue of LUMBA e Magazine. Not only the name TATVA, a brain child

of Ms. Ritika Mathur, our genius editor in chief, tries to live up to the

expectation but also every Tatva (element) has the same story.

If Poem by Murtaza S Nasir(page 48) is a fresh breeze of spring then effort of

Richa make us familiar with tide of new intelligence called IT(page 17). R Raju

has turned some pages of history(page 22) while with India Tomorrow(page

27) Saumya Thakur travels to dream land of heavenly India. The English

Language (page 51) can tickle the funny bone of any reader and the articles of

Divya Gulati & Doa Naqvi, who have beautified the life in different frames, are

nothing but GEMS.

I thank all my team members to make me feel proud to be the Head of this

cultural family, specially to ourlay out & Graphic Designer- Sibtain Jafar.

SHYAM B GUPTA

HEAD OF SANSKRITI CLUB

LU MBA


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Tatva - The Elements

FFrroomm tthhee EEddiittoorrss DDeesskk

A pen is mightier than the sword..!!!

A clich would you call it..???

Well clichd it may be, but it still holds greater truth than anything you might have ever

heard. Words sell. They persuade. They influence. They even forge smiles, dry tears,

heal wounds and abolish fears. They give a vent to thoughts, ideas and even

frustrations.

But words need a platform, a stage to speak out. And so...we bring to you a new,

revamped version of the LUMBA E-Magazine...Which will henceforth be known as

TATVA..!! A magazine for the students, and by the students, TATVA we believe will be

an orifice for the LUMBA student family to vent their thoughts, and learn new things.

TATVA..as the name suggests, signifies all the elements that make up the life a B-School student. The

learning inside and outside the classrooms, the moments of fun and insanity of at the campus, all are

mirrored in the pages of the magazine. From the latest in business world to pure creative stuff, Tatva

holds all for you. Dont believe me..??? Well, check it out for yourself.

BUT before I present this magazine to its readers, I find it necessary to mention a few, without whom,

this magazine could have never seen the light of the day.

My editorial team is the best that I could have ever hoped for. A bunch of highly enthusiastic and able

first years. These guys made life as an editor, really easy for me. Doa, Murtaza, Richa, Sarosh,Divya,

Saumya, Sonal, Prashasti, Thank you all guys for bearing with me patiently even if that sometimes

included enduring my ire.!! This first edition wouldnt have been a possibility without you all.

So you think this magazine LOOKS awesome..??. Well take a bow Sibtain!! The credit for how TATVA

looks goes only and only to Sibtain Jafar. This gentleman took up the tedious job of designing the

magazine upon himself, and I am sure you will agree when I say-- came out with flying colours.

And a very special mention to my friend, the Sanskriti club head Mr. Shayam Babu Gupta, who trusted

me with this magazine and allowed me full freedom to work on my thoughts.

So my dear friends finally I present to you TATVA-The Elements -- LUMBA E-Magazine. Browse through

the pages to see how words prove their might.

Help us keep going as we are, by sending in your feedback and articles. For those who have a flair for

writing, well, you cannot get a better platform than this to showcase yourself. And for those who

havent yet given it a try this is your best chance. Start right away.Who knows, LUMBA could haveits own Chetan Bhagat in you!!!

Cheers..!!!

Ritika Mathur


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TTaabbllee ooff CCoonntteennttss

Welcome Note

Page 1

Editorial Board

Page 2

Preface

Page 3

From Editors Desk

Page 4

LUMBA Glimpses

Page 5

Words of Wisdom

Page 6

Marketing Munch

Page 7

Twist in Retail Tale

Page 8

IT on

Tracks

Page 9

A New

Intelligence

Page 10

Green IT

Page 11

Pecuniary

Page 12

Industries of India

Page 13

Literati

Page 14

Beauty is only

Skin Deep

Page 15

India Tomorrow

Page 16

62 Years of

Independence

Page 17

Wake Up

Speak Up

Page 18

India Land of

Paradoxes

Page 19

Quest for

Peace

Page 20

Girl Power

Page 21

An Ambiguous

Expression

Page 22

Penalty of

Leadership

Page 23

Positive Thinking

Page 24


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Weight and Watch

Page 25

Life at LUMBA

Page 26

Premonitions

Page 27

How to Choose a

Specialisation

Page 28

Why in the World?

Page 29

Sometimes

Page 30

Hope

Page 34

College Life

Page 35

Words of Inspiration

Page 36

THE END.


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Dear Reader,

We Welcome You To Our E Magazine.

Every h uman b eing h as a w ork to do, d uties to p erform, in fluence to exert

which are peculiarly his, to which no conscience but his can teach.

With these words of William E Channing, We, the students of LUMBA are

extremely pleased to present you TATVA The Elements, the Annual

E-Magazine of Dept of Business Administration, University of Lucknow.

When the team of students put their heads together, not all of them had a

complete idea of what they were in for. Yet everyone stuck it out together.

Life is not a game of solitaire; people depend on one another. When one does

well, the others are lifted. When one stumbles, others are impacted. There are

no one-man teams, either by definition or natural law. Success is a co-operative

effort; it is dependent on those who stand beside you.

The Editorial team takes this opportunity to thank each and every member of

the department, who contributed in this edition of E-magazine.

This issue of our E-magazine has a collection of articles on various topics of

management and other spheres of life like Psychology, biotechnology,

Information Technology, Literature etc. It is an honest attempt by the students

of LUMBA in expressing their thoughts on divergent issues.

We look forward to your reappraisals and reprimands as these serve as a

catalyst in our mission and provide us the much needed shot in the arm.

At this stage we can only hope that what comes will be as per your

expectations.

A better future comes out of the womb of the present. We are trying to reshape

and rebuild the present for a better tomorrow.

Department of Business Administration University of Lucknow


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EDITORIAL TEAM

Department of Business Administration.

Team

Sanskriti - Cultural Club Head Mr. Shyam Babu Gupta [MBA]

Editor in Chief-- Ms. Ritika Mathur [MBAEB]

Literati Team Ms. Doa Naqvi [MBA] Mr. Murtaza Nasir [MBA-EB]

Marketing Team Ms. Divya Gulati [MBA] Ms. Soumya Thakur [MBA-EB]

Finance Team Ms. Sonal Trivedi [MBA-EB] Ms. Prashasti Shekhar [MBA-EB]

IT Team Ms. Richa Chaturvedi [MBA-EB] Mr. Sarosh Abdullah. [MBA-EB]

Layout and Graphic Designer Mr. Sibtain J. [MBA - EB]

Tatva-

The Elements


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tva-

e Elements

Preface.This Magazine is the compilation of the essential fundamental features and

principles of Corporate World. The object of compiling this Magazine is to

clearly expose the real meaning of corporate magazine a whole and get the

reader acquainted with the important features and activities that comprises

Business World.

An attempt has been made to present a simple but complete outline of theSubject. It is designed for those who are puzzled by the multiplicity of

interpretations and material offered to them on every side about corporate

issues.

Hence three aims were in mind when compiling this Magazine.

First, to cover as far as possible all the fundamentals of such issues.

Second, to make them available as a check list for those who know

Corporate Environment, and

Lastly as a guideline for those who are keenly interested to have a

deep insight of Business Principles.

Each topic is a gem of information in itself. It is a beacon of light

shining in the darkness which encompasses the World.

This Magazine is meant for the seekers of knowledge, for once you go through

the pages you will realize that it contains practically all the essentials whereby

you will have grasped this Knowledge.

*Suggestions for the improvement will be thankfully received and acknowledged


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LLUUMMBBAAFFAAMMIILLYY

Core

Faculty

Prof. J.K. Sharma [HOD]

M.Com, MBA, Ph.D.(Ex-Faculty Hampton University,

USA)

Prof. B.L. Bajpai,

M.Com.(BusinessAdministration), Ph.D,

FDP (IIMA)

Dr. Neeraj Kumar. M.Com,

Ph.D., Ll.B., A.M.S.P.I,

F.M.S.P.I, F.A.I.M.C

Dr. Ritu Narang MBA, Phd.

Dr. Ajai Prakash. MBA, LLB,

PhD.

Mr. Rajeev Saxena. MBA

Dr.Shailesh Kaushal. BE,

MBA

Dr. Mohd. Anees.

M.Com., MFC, M.Phil,(Economics)

Dr. Nishant Kumar

MA, MBA, Ph.D.

Mrs. Anu Sahni Kohli

MBA, JRF

Associated

Faculty

Prof. A.K. Bajpai.

Professor,Department of

Economics.

Dr. J.V.

Vaishampayan.Dean, Faculty of

Commerce

Dr. DNS Yadav.

Reader , Law

Faculty

Dr. S. Kanaujia.

Lecturer of

Computer Science

Guest Faculty

Mr. Gyan Mishra.Manager , RICOH

Col. S. Sahai.

Consultant

Manish Mishra.

CA

Mr. Rajeev Pandey

MCA, M.Tech

(Computer

Science)

Mr. Arvind Kumar.

Project Manager ,

TCS

Dr. Anirudh

Pandey. HR

Consultant

Mr. Sanjeev

Chaturvedi, MBA.

Dr. Syed. Haider

Ali. MBA, Ph.D.

Mr. Amarnath

MBA, MCA

Mr. Ashish Sonkar,MBA

Mr. Ram Komal

Prasad Prajapati.

MA, MBA,

PGDIBO, M.Phill.

Mr. Sanjay Medhavi

M.Com. (Applied Eco),

MBA, PGDCA


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GlimpsesofLU MBA


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Words of WisdomTo the questions of your life,

you are the only Answer.

To the problems of your life,

You are the only Solution.

*********************************************

Stopping at nothing

And doing whats in your heart,

You know is right,

.means Determination

***********************************************

Holding you head high,

And being the best you know you can be

When life seems to fall apart at your feet,

Facing each difficulty with the confidence

That time will bring you better tomorrows,

And never giving up,

means Confidence

***************************************************

Standing for what believe in,

Regardless of the odds against you,

And the pressure that tears at your resistance,

means Courage

****************************************************


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Doing more than is expected,

To make anothers life a little more bearable

Without uttering a single complaint,

..means Compassion

******************************************************

Giving more than you have

And expecting nothing

But nothing in return,

.means Selflessness

*******************************************************

Keeping a smile on your face,

When inside you feel like dying,

For the sake of supporting others,

.means Strength

*******************************************************


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Marketing munch Lets Mark(it)

Marketing has assumed much in present day

business world. The success or failure of any

organization profit making or non-profit

making depends on the Marketing.

Marketing has special significance in the

modern management of Business concept.

In the words of Peter F Drucker,

"Marketing is a distinguishing and unique

function of the business

Our E- Magazine TATVA...The Elements provides you with some key articles of

this incredible topic that you should be aware of no matter who you are or

what do you.Finance

Marketing Team

Ms. Soumya Thakur

Ms. Divya Gulati


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The retail battle in India is hotting as

organized retail pitches against local Kirana

for a greater share of the turf, the

consumer wallet.

TThhee TTwwiisstt iinn tthhee RReettaaiill TTaallee

At stake is a market worth $200 billion insales, according to KPMG, of which

retailing presently accounts for only 3%.

Supermarkets are the goliaths of the

business, with humungous stores, buying

muscle, and efficient sourcing. The mom

and pop stores, the corner paanwala, the

standalone grocery shop are the Davids.While this battle is new to India, it has

been fought over the past half century in

the developed markets of US and Europe.

Organized retail led the revolution by

leading the consumer 50 years hence; it is

the consumer who seems to be taking

charge.

The evolution of retail and the concomitant

changing behavior of consumers make for

fascinating study. Goliath has largely

succeeded in seducing the consumer and

bludgeoning David but, as the story

develops, there may be a twist in the tale.

The first attraction of a supermarket isof the promise of premium quality sold

cheaply.

To this the retailer adds The shopping

experience: bright lighting, wide aisles,

hygienic milieu, eye catching displays and a

seemingly endless array of products. For

the average Indian Consumer, this providesa big departure from ill-lit, cramped grocery

store where you stand behind the counter

and peer at the crowded shelves. Price

promotions, consumer contests loss leaders

( a staple such as bread or atta sold

below cost price) will keep consumers

browsing the aisle for a while.

When the consumer becomes immune

to the shopping experience, she looks

for convenience: knowing her way

around the store, the exact layout

the bakery counter, the fresh fruits

and vegetables section, the seafood

and meat section, getting in and out in

record time. Research shows that at

this stage in the life cycle of a

supermarket nothing is more likely to

make consumer switch loyalty than

changing the stores layout.

As consumer get-cash rich and time-

poor, they look for greater quick and

easy. Supermarkets respond by

innovating through multiple

formatting within the same

supermarket. A small pore is added at

the front of the main supermarket for

people who dont wander the whole

100,000 sq ft for a bits and pieces. Ithas its own check-out.


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For consumers who dont have time to

drive to a suburban Hypermart,

supermarkets move back to town

centres and get smaller. In UK, Tesco

became the corner shop by buying 600

convenience stores and rebranding

them Tesco Express. In its currentavatar, Tesco is available in four forms

Superstore (Most frequent layout, with

grocery and non-food), Extra

(Hypermart, with a wide range of non-

foods), Metro (A compact store, located

in busy area), Express (A convenient

store serving local neighborhood).

In the next stage supermarkets are

going green. As consumers get more

aware of the food they buy, and where

and how it is sourced globally, they

want to feel good about their choice. Is

it organic? Sourced locally? Does the

supermarket follow fair trade practices?

What about animal welfare standards?

The Indian retail market is nascent.

According to CRISIL, India loses as much

as 1.7% points of gross domestic GDP

from wastage farmers produce and

siphoning off of commissions by

numerous middlemen. Corporate

retailers such as Reliance are looking to

build rural infrastructure roads, cold

storage and working directly with

farmers to improve efficiencies.

The Farm-to-Fork supply chain system

will benefit farmers, it claims. The

Mature Markets, however, tell a

different story. Research shows that for

every 1 spent on bananas at Tesco, only

1p goes back to the plantation growers in

developing countries.

This is because supermarkets such as Wal-

Mart and Tesco have become giants

through globalization of food production:

buying from the cheapest available rather

than the closest. When the National

farmers union analyzed the contents of a

typical Tesco Shopping basket, it found

that only 26% of the cost is accounted for

by food; the rest is packaging, processing,

transport, store overheads, advertising

and the mark-up imposed by thesupermarkets, which is sometimes as high

as 45%.

Supermarkets have gone a full circle as

they currently aim to peddle a shopping

experience that is close to a local grocery

store note Tesco Express. In the

developed market, the traditional bastionof supermarkets, discriminating

consumers are returning to the specialist

butcher, the specialist pharmacy for their

cheese, meat and medicines. In India, the

arrival of supermarkets need not make

Kirana stores go green with envy for two

reasons;

One, the Indian market is large.

Two, the supermarket lifecycle illustrates

that small, specialized, standalone, will be

a large part of the future retail spectrum.

All that Kirana stores have to do is Step

Up.


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Foreword

ToIITT

SSeeccTTIIoonn

IT Team

Richa Chaturvedi Sarosh Abdullah

"IT ON TRACK"

The growth and development of Information and

Communication technologies (ICTs)has led to their wide diffusion and application, thus

increasing their economic and social impact.

Our E-Magazine -- TATVA...The Elements undertakes a

wide range of activities aimed at improving our

understanding of how ICTs contribute to sustainable

economic growth and social well-being and their role inthe shift toward knowledge-based societies.


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Every leader makes decisions and

every decision depends on

information. That holds as true for

someone leading a company, as it

does for someone leading a country.

Over the past few years, the quantity

& quality of information to leader

has undergone a revolution, even as

the Information Age set and the

basis of competition shifted to

knowledge, expertise & intellectual

capital. Indeed, the true value of

Information technology has neverbeen about chips, computers or

software. Rather it is the ability to

help leaders understand what has

happened, is happening and may yet

happen.

But this level of understanding is

becoming even harder to level, as

the sheer volume of data explodes

on a planet where information is

being authored by billions of people

and flowing from trillion intelligent

devices, sensors and instrumented object.

About 80% of this new data growth is

unstructured content, such as e-mail

documents, audio & video. And because

transactions are occurring so rapidly,

systems may have to take in, correlate and

analyze event information in real time,

more than 60000 times a second.

But does that mean we must simply resign

ourselves to coping with blind spots that

keep growing larger?

Happily NO!!! The technology exists to

help, capture and process all this data and

turn it into actual intelligence. We can spot

patterns with unprecedented detail,

assimilate and analyze changes in markets,

faster than ever before.

New approaches such as Stream

Computing use advanced software

algorithms to track, correlate and analyseinformation and then plug it directly into

operational systems, closing the gap

between thinking and doing.


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This has the potential to change how the

world literally works. Insurance

companies are seeing the patterns in

billions of claims and can better identify

the few that are fraudulent. Police

departments are correlating information

from multiple sources to identify crime

patterns helping prevent crime in

addition to fighting it.

Retail, manufacturing, agriculture

government, medicine the list is

long and the change is just

starting. Imagine how it will

transform all the things we seek in

business and society economic

growth societal progress,

environmental sustainability and

cure for diseases.

By:

Richa Chaturvedi

MBA(EB) - Sem 1


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Why IT companies have to engage in the Environmental Movement?

In order to understand the

connection between IT industry and

the greening movement one need to

step slightly away from the IT

industry and take a look at energy.Energy costs are rising globally as the

supply of various non-renewable

resources dwindle.

The relatively less polluting sources

of energy are running out and the

world in the future might just have to

turn to Dirty Coal. The use of clean

and renewable source of energy is

rare as they are more expensive, andalso because their availability is too

small to satisfy major energyconsumers; unpopular and expensive

sources such as nuclear power or

wind energy are yet to be fully

harnessed. What this means is that allcompanies have to increasingly work

towards combating rising energy

costs and at the same time beprepared to be judged by their

environmental credentials.

This green trend is affecting not just

the traditional power-hungry,

smoke emitting manufacturing and

heavy engineering industries, but

also the IT industry. The IT industry

has the dubious dintinction of beinga pioneer which makes it a soft

target, and it has often been

described as a reckless user of

energy. Thus it is progressively

become more important for IT

companies who are heavily reliant

on energy to function in an

environmentally responsible

manner. Energy cost far outweighthan other costs in IT industry

today. In countries like UK, energycosts have been estimated to have

risen by 57% over 2006 and are

now greater than the cost of IT

equipment depreciation or even real

estate costs. According to SUN

Microsystems, its corporate data

centres account for more than 50%of the average companys power

costs.


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Green Opportunity Areas

The above facts thus present a clarion call for the IT industry to identify and

focus on the development of solutions that will help companies map their

Environment footprint in terms of an ongoing program to optimize the entire

production and consumption lifecycle. The particular areas which present the

biggest challenge and also the most opportunities are as follows:

1. Energy Cooling and Efficient SystemAs computer manufacturers createsmaller and faster chips, the storage

space required for servers has certainly

come down, but the heat that these

systems generate has increased

manifolds. The demand for cooling

solutions too grows as temperature

rise with increased processor speed

and newer software that requiresalmost constant access to hard disk. In

this context, companies have to devote

more attention and investment to

promoting efficiency and devising

effective cooling systems.

2. Waste Disposal, Recycling and Compliance to regulatorsThe world generate 40 million metric tons of electric waste (e-waste) in

2006, enough to fill a line of trucks stretching halfway around the world. E-

waste is rising three times faster than other forms of waste. A roughestimate suggests that about 130 million new pcs are produced per year

globally. E-waste management and compliance with existing regulations is

another field where IT companies can make an impact.

3. GHG Emissions ManagementAs a part of their sustainability initiatives, companies have to worry about

Green House Gases [GHGs] emission from their various operations and

business functions, as these directly are linked to the larger global issue of

climate change. The GHGs for companies today is being reported as carbonfootprint. Carbon footprint management also provides tremendous

opportunities for IT companies to create solutions and opportunities to

innovate and profit.

Thus we see that Green can open up many more new paths for IT

companies both in terms of fulfilling their own environmental

responsibilities as well as facilitation of green solution for clients.

Sarosh AbdullahMBA EB

Sem 1.


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Pecuniary

Creative financing can make the difference for you as a manager when you are

dealing with tough housing markets and even tougher credit market regulations.

Knowing how to use creative financing effectively can make the differencebetween your ability to thrive as a manager in every market and your having to

"take a break" until the market improves.

While a lot of creative financing savvy comes with experience, TATVA...The

Elements provides you with some key facets of this incredibly flexible strategy

that you should be aware of no matter how many or how few deals you have

done.

Finance Team

Ms. Sonal Trivedi

Ms. Prashasti Shekhar


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IImmppoorrttaanntt IInndduussttrriieess iinn ooff IInnddiiaa

1. Iron and Steel Industry:1

ststeel Industry at Kulti, near Jharia West Bengal Bengal Iron Work Company in 1870.

1st

Large Scale Steel Plant Tisco at Jamshedpur in 1907 followed by IISCO at Burnpur in 1919

both belong to Private Sector

1st

Public Sector unit was visheshwar Iron and Steel Works at Bhadrawati.

Steel Authority of India Limited (SAIL) was established in 1974 and was responsible for

development of Steel Industry.

Presently India is the 8th

largest steel producing country in the World.


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2. Jute Industry:It is the modernised Industry unit was established in West Bengal in 1855.

The Jute Industry in country is traditionally export oriented. India ranks No.1 in raw Jute and

Jute good production and No.2 in export of Jute goods in the World.

3. Cotton and Textile Industry:The oldest and largest organised and broad based industry which accounts for 4% GDP and

20% of Manufacturing values added and 1/3 of total Export Earning.

4. Sugar Industry:It is second largest industry after cotton textile Industry among agriculture based industries in

the country.

India is now the largest producer and consumer of sugar in the world. Maharashtracontributes over 1/3 or total sugar. Output followed closely by UP.

5. Fertilizer Industry:India is third largest producer of Nitrogenous fertilizers in the world.

6. Paper Industry:The first machine paper mill was set up in 1812 at Serampur in West Bengal and India ranked

among 15 top Global Industries.

7. Silk Industry:India is the second largest (first being China) country in producing natural silk. India produces

about 16% silk of the world.

8. Petroleum and Natural gas:First successful oil well was dug in India in 1889 in Digboi Assam.

For Exploration purpose, Oil and Natural Gas commission ONGC was established in 1956 atDehradun, UT.

Ramesheshawar Kumar

MBA EB Sem 1


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LiteratiA beautiful thought is like a rainbow- elusive and mesmerizing. It colours the sky of

your life with innumerable hues and makes it worth living. And just as the absence

of one colour, renders the rainbow incomplete-the lack of a single emotion leaves

your thoughts unexpressed. Such is the power of emotions!

The Literati section provides the students with a platform to share their innatedesires, emotions and feelings with the world thus enabling the reader to delve into

the abyss of the writers mind.!!!

Wish you an amusing and poignant reading!

Ms. Doa Naqvi

Literati Team

Mr. Murtaza Nasir


26/66

Snow white complexion, black bouncy

cascading hair, immaculate and well

defined physiognomy, voluptuous curves,

mesmerizing eyes, plump sensuous lips

these phrasal adjectives from the beauty

jargon have gone a long way in molding

our present perception of beauty.

BBeeaauuttyyIIss OOnnllyySSkkiinn DDeeeepp

But my contention is Are looks

everything? Is physical charm so colossally

important that it transcends the moral

being of a person.

Personal beauty is desirable but mere

bodily charms pass for very little except

with vain, thoughtless, light mindedpeople.

There is more to it that meets the eye

A grotesque looking person may

be as truly pleasing as a person

with drop dead looks. Many a time

our admiration for a person wanes

away and turns to repugnance

when he realizes that beneath the

faade of a beautiful exterior lays

an ugly soul. Therefore bodily

deformities and imperfections

need be no bar to the beauty of

soul and soundness of character.

We have been conditioned tomeasure a persons abilities

through the yardstick of physical

form. But the truth is that in themost imperfect body there may

shine a spirit of such perfect

beauty as to be fairly angelic. A

man may be club footed, hump

backed, a dwarf in body but have


27/66

regal gifts of mind and heart akin to

Gods. He may be an ungainly ragged

outcast but worthy to be sit among

the princes and have his name

written among the sons of God.

Hence one should not be soured,

embittered or envious if one does

not have fair form.

A substantial and well rounded character

would sufficiently define one as beautiful.

Curls and cosmetics, paints and powders,

enamels and ointments, are all in demand

to increase the beauty of the human face

but if half the pains are taken to beautify

the inner soul, what a glorious

transfiguration would occur in theessential natures and lives.

William Shakespeare has rightly said

In nature there is no blemish but the mindNone can be called deformed but the unkind;

Virtue is beauty.

Then what comprises beauty in true

sense? Beauty is innocence, candor,

generosity, modesty and heroism. If

a polite remark from our side, a

smile from our lips, a look of

assurance from our eyes allays

someones pain gives someone happiness,

its an achievement in itself, its the essence

of real beauty.

So are good looks mandatory?

What matters is whats within us.

What is beauty?

Not the show of shapely limbs and features.

These are but flowers that have their stated hours,

To breath their momentary sweets then go,

Tis the stainless soul withinThat outshines the fairest skin

Tis true his body may with faults around

But who will cavil when the heart is sound

Beautiful faces, they that wear

The smile of pleasant spirit there

It matters little if dark or fair.

To end up, I would just like to accentuate that physical beauty is ephemeral, its an

evanescent feature of a person. Hence, we should not judge people on the basis of

their looks but rather delve into the mysteries of their heart and soul to see a

reflection of true beauty.

-- Divya Gulati

MBA Sem -1


28/66

Crystal ball gazers of geopolitics and prophets

of national destiny keep telling us the good

news: India Awakening is the next global big

bang. It does indeed warm the national heartto hear that future is fabulous, particularly so

as this is a country that never ceases to

astonish us with its volume and volatility, its

elasticity and eclecticism. We have come so

far, scarred but not defeated and we have

outlived the maddest provocations of the

political class, ranging from this socialist

fantasia to totalitarian temptations.

Today India is no longer the proverbial third

world idealist with a closed mind. It is one of

the most spirited democracies at work, though

the plurality of our politics is only matched by

its vulgarity.

It is not only the resilience of the economy

that raises a national cheer. The great

tomorrow is a heady sensation, and it inclinesus to be less realistic about the present. That

is why before we pop the cork, we need to

come to terms with the distance between our

global ambitions and domestic attitudes. Short

term political expediency is not what a

nation with great power pretensions

expects from its leadership. We ought

not to forget, in the so called would, itis easy to get carried away by the

digital metaphor.

Beyond the glitz of bazaar, there are

disquieting sites of dispossession.

They may delight pornographers of

poverty but should shame those who

swear by the politics of social justice.

Sixty years ago, Tomorrow was the

midnight dream of a free people.

Today the sweep of our dream is a

measure of our freedom.

So listen to the many variations of our

future in the rustle we face today.

--Saumya Thakur

MBA[EB] Sem-1


29/66

Sectarian Prejudices

Indias Brand of Racism

I soughtsoul, but my soul I could not see,I sought my God, but my God eluded me,

I sought my brother, and I found all three.

-Anonymous

India is a country wherespirituality and religiosity comes

naturally to people. What is

disheartening is that qualities of

humanity and equality have to be

taught to us with painstaking

efforts. One normally forgets to

note that for a truly spiritual

person, humanity and the nationwill automatically be more

important than sectarian interests.

India has been witness to

innumerable racist attacks be it

Godhra carnage, Punjabs Khalistan

Movement, 1984 Anti- Sikh riots,

Babri Masjid controversy, Mumbai

bombings, 2002 Gujarat violence,

ethnic cleansing of Kashmiri

Pandits. Dalit Massacres like

Chundur Massacre, Neerukonda

Massacre of the regular Shia-Sunni

confrontations every passing year.

Religious fundamentalism is

considered a major driver in India

with Hindu nationalism, Sikh

separatism, Christian Evangelism

and Islamic fundamentalism acting

as catalysts or as primary forces foroutbreaks of violence.

Is it distressing to admit that Yes India

does have its own BRAND OF RACISM, in

the form of sectarian prejudices.

The perpetrators of racial disputes, people

with parochial mindsets, who derive

sadistic pleasures from such incidents, arethe ones who are the so-called BRAND

Ambassadors of this product called

Racism. These nuisance mongers do not

think of India and its development, rather,

they think of their personal interests

limited within the boundaries of their own

religious beliefs.

It is only when such incidents of racial

disparity are reported from outside the

country, that these very people change

colours and start talking of equality,

fraternity and brotherhood. Such a

hypocritical attitude is one of the major

contributors to the countrys slow

progress! And what is more? Our very ownpoliticians reap the harvest of the seeds of

sectarian disputes. Promising a temple to

the Hindus and Mosque to the Muslims is

the main agenda on their election


30/66

manifestos, paving their path to sure

success in the elections.

This brand of racism surely has customers

in every nook and corner of the country.

These people seem to have forgotten the

oft quoted dictum---

Hands that serve humanity are a lot better

than lips that talk of divinity.

Students taking admissions in various

colleges are also made aware of the

advantages of belonging to a particular

sect, owning to the reservations and

quotas being made in this respect. Thus, at

a very young age, the seeds of racism are

sown in minds of children.

The incident of a maid servant working

under two different identities (Hindu and

Muslim) in Delhi shows how people living

in highly advanced metropolitan cities

have still not become liberal enough to

allow a person from another religion intotheir household. What, then, should one

expect from the smaller cities of the

country? It is a shame that a country which

boasts of being multi-cultured and

multi-linguistic faces grime of this

magnitude.

The solution to this crisis has to be

practical, both in terms of approach

and perspective. Strict punishment

should be imposed on people whostart religious brawls. Self-

proclaimed religious leaders who

misguide followers and devotees

should be reprimanded.

Unnecessary reservations and

quotas should be done away with.

And most importantly, youth-

centric debates, meetings held in

public forums and discussions to

eradicate this racial havoc must be

held. Special efforts should be

made to involve young minds in

this regard because they are pillars

on which the foundation of the

country rests.

--Doa Naqvi

MBA- Sem 1


31/66

It was a proud moment for all of us,

when our first Prime Minister Pt.

Jawaharlal Lal Nehru unfurled the

national flag of Independent India on

15 Aug 1947. The national flag

consists of three colours:

62 Years of Independence --- Where Are we?

Saffron on the top whichdenoted renunciation or

disinterestedness.

White in the centre is thelight, the path of truth to

guide our conduct.

The green shows ourrelation to (the) soil, ourrelation to the plant life

here, on which all the

other form of life

depends. The Ashoka

chakra in the centre of

the white is the wheel of

the law of dharma.

Have you ever noticed the AshokaChakra of our flag, basically its a circle

divided by 24 spokes. Formerly it was

said that these 24 spokes denote the

number of states in India. But now the

question arises that if these spokes are

the divisions based on the number of

states then what does the circle

denotes, India as a whole?

A tough question to answer indeed! But

according to the conceptions which

have grown since ages, it can be said

YES. But why, if India is a single

country as a whole then what is the

need of all these divisions of 24 states

or 28 states and six union territories.

Some will definitely sat that all this isaccording to a plan to keep an eye on all

the needs and requirements of that

particular piece of land, which are

variably different from one another in

terms of flora, fauna, natural resources,

culture, tradition and class. Then the counterargument would be if all these states are

divided separately then why a state gets

affected by the changes happening to other

states. Answer would be because they all are a

part of India and are closely linked with each

other i.e. why the changes happening to a piece

of land affects others also.

If all these states belong to India, why disputesover river water between two states arise from

time to time. If a new state has been formed

then the dispute over number of employees

who will be transferred from the parent state

to the nascent state is also common. The

disputes arising from nowhere, like establishing

different religious stations, is a newer addition

to this.

The two major disputes which were in news are

very heart breaking, the Maharashtrians

North Indians issue which rocked the whole

country because of number of arsons,


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causalities, arrests and inaction of the

state government. Only because of

some cheap political interests our own

countrymen are making life hell for

their own brothers. We are a country

which has the teachings of ATITHI DEVO

BHAVA in its deep roots. But what we

are doing presently is extremelylamentable.

There is news that Indian students

studying in Australia are facing racial

abuse only because of their skin colour.

The whole country erupts and the

efforts were made from every level to

stop all these mishappenings. But take a

deep look within, are we the realsufferers of racism? The answer would

be really shocking. We are not only the

sufferers; we are the culprits as well.

Yes we are racists. The latest example is

the statement made by a north-east

chief minister that in our own country

we abuse our own countrymen racially,

based on their cast, creed and physical

appearance. Real shock came from an

Indian Idol winner from north-east who

said that hes a proud Nepali not an

Indian. Then what was a Nepali doing in an

Indian Idol show which only for Indians or he

showed his decent against all those treat him as

a Nepali instead of an Indian citizen.

By stating all these I only want to draw the

attention of all my countrymen that are we

approaching towards the point of being calledas the United States of India instead of

Republic of India. Truly signifying the above

mentioned meaning of Ashoka Chakra with 24

spokes. If an Indian cannot enter another state

and earn his livelihood in his own country, if he

is called a foreigner or a guest and he has to

fight for water and natural resources then there

is no need of an external agency. We ourselves

have all the qualities of being a demolisher.Now the ball is in our court, which way to go.

By

Shivam Bahoray

MBA I sem.


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Case 1: Friday, 21 August 09 2:20 p.m.

Like any other day I was on my way backto home, from my college. I am a resident

of one of the most congested localities of

the city. One of the roads that lead to my

home is highly commercialized. In the

office hours half of this road gets

encroached from both the sides to the

extent that it serves as an extended shop

for the show owners.The road was full of people and

pollution. Pollution resulting from cars,

Lorries, taxies, bike, generators. And the

icing on the cake was scorching sun which

was in no mood to calm down and give

relief to people like rickshaw pullers,

cyclist, pedestrians and bikers. Mine was

one of the many bikes jostling my way out

to my destination.

My bike, after overtaking many

four-wheelers and rickshaws, was

preceding an Alto Car. The car was

hosting three men inside it and hadmagistrate written on its number plate, in

Hindi. This car was succeeded by a rickshaw

puller on which an old man was seated. The

rickshaw was being pulled by yet another old

man, dark complexioned, his vest was fully

soaked in sweat.

Now the Alto car driver was constantly givinghorn to rickshaw, waiting for enough space to

move ahead. But before the poor rickshaw

wala could completely manage to get aside,

the car driver accelerated and vroomed ahead,

hitting the right tyre of rickshaw. Both the old

man and rickshaw puller toppled on the road

in such a fashion that rickshaw puller came

under the front wheel of rickshaw, with his

sawari fainting then and there. I immediatelyparked my vehicle aside and helped rickshaw

puller to stand up and made his sit on one of

the shops pavements. I took my water bottle

out of my bike and sprinkled some water on


34/66

the fainted mans old face. He was Okay,

but I am sure the rickshaw puller must

have compromised with his collar bone.

I reached home. While sitting and

pondering upon the whole incident, I

laughed at God and thought that first He

sent a bane in the form of Alto driver, for

that poor man. Immediately He sent aboon in the form of me to help him out.

But with the same speed, why didnt he

send someone to catch that car? Many

more such questions ignited a civil war in

my mindhad someone caught hold of

driver; poor man could have got money

for his treatment! Or at first place, why

didnt the driver himself parked the car

aside and came out to help the poor man?Why did he run away? Is our fear for

repercussions of doing something wrong

is so much so that it has subdued our

desire to sour out our self-made mess? Till

what time will social justice depends upon the

power the culprit boasts? When should we

stop making such mistakes? Okay, if not stop,

then when would we start realizing our

mistakesrealization by driver of what he

didnt doand realization of my failure in

providing the poor rickshaw puller with theJustice..

As someone has rightly said

JJuussttiiccee ddeellaayyeeddiiss JJuussttiiccee ddeenniieedd..

By-Ankit Gupta

MBA -1


35/66

IInnddiiaa AALLaanndd ooff PPaarraaddooxxeess

For every pros about India there are cons. Its a clich

to say that paradoxes reign supreme here. Nearly 40%

of Indians are illiterate but the country has worlds

second largest pool of trained scientists and engineers.

250 million countrymen and women dont have access

to clean drinking water, yet it boasts of Indira Nooyi,

doyen of PepsiCo. A place where bullock carts are still

an indispensable mode of transportation, but whoserocket and satellite programs are amongst the most

advanced on Earth. More than 50% Indian will teem in

cities by 2020; still two out of three Indians scratch

their living from the soil.

We have been recognized as leading nuclear power,

but 600 million Indians have no access to electricity.

We are the worlds leading manufacturer of generic

medication for illness such as AIDS, but we have 3

million of our citizens without access to AIDS, another

2 million with TB, and tens of millions with no healthcentre or clinic within 10 kms of their place of

residence

Bollywood makes four times as many movies as

Hollywood, but 150 million Indians cannot seem them,

because they are blind. India holds the world record

for the number of cellphones sold, but also for the

number of farmer suicides. Next comes opulence and

affluence, the four richest Indians in the world are

collectively worth a staggering $180 billion, greater

than the GDP of majority of UN members. Four richest

Indians are worth more than 40 richest Chinese

combined. The paradox we have 260 million people

living below the poverty line, if adhere to World Banks

poverty line of $1 a day, but the Indian poverty line of

Rs. 360 a month, or 30 cents a day would make the

figure more agaping.

We have a great demographic advantage in 540

million young people under 25 (which means we

should have a dynamic, youthful and productive

workforce for the next 40 years, when the rest of the

world including China is ageing but we also have 60

million child laborers and 72% of the children in our

government schools drop out by the eight standard.

We celebrate Indias IT triumphs but Information

technology has employed a grand total of 1 million

people in the last five years, while 10 millions are

entering the workforce each year and we dont have

jobs for them. We exercise our voting rights

confidently but 196 out of Indian 602 districts are prey

to Naxalites.

So yes, we are a land of paradoxes, yet a rising power.

We have more than the sum of its contradictions. It

may be a country rife with despair and redespair, but

it nonetheless moved a Mughal emperor to declaim if

on earth there be paradise of bliss, it is this, it is this,

it is this. (VIKAS SINGH --MBA -EB)


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The younger generation is our future hope. The way their faculties are developed and minds

moulded would make or mar Indias destiny.

AAQQUUEESSTT FFOORRPPEEAACCEE!!!!

- Pundit Jawaharlal Nehru

We often ask ourselves questions that have no

answers...questions that are lost in the abyss ofone's mind even before they are actually framedinto comprehensible words..questions that weprefer NOT to ask others for the fear of lettingthem delve into our minds, hearts and souls..

One such question that DID actually come outinto the world, after the series of terror attacks, was the one that the people of India asked theGovernment ~ how safe are we?? Elections areover and done with...but it is disheartening tosee that no politician (before or after) theelection has promised the common man hissafety..his actual right to freedom...freedomfrom terror..from bombs..from massacre..fromanguish..from pain..

In the wake of the innumerable terror attacks onthe country, the endless speeches promisingaction against those responsible for suchheinous acts f brutality-have really made NOmark at all..They have not succeeded in givingsolace to the troubled soul of the common man..This is a sincere request to the youth..come lets join hands n move onto a better tomorrow...atomorrow that does not depend on fakepoliticians for relief...a tomorrow that does notdepend on fake speeches for consolation..but..atomorrow that is safer, fresher, livelier n free...

And what follows is my message for the youth ofthe country..

War, slaughter, destruction, invasion,

Heart wrenching screams, death, devastation.

Orphans, widows, homeless and crippled,

Pain, agony and misery tripled

How,then,can terror give solace to the heart?

How can one choose to let it start?Its responsible for the worlds existence to cease..

Its time now to start the quest for peace!

Truce, harmony, brotherhood, fraternity,

Freedom, love, integrity & unity,

Humanity is the need of the hour,

Wake up India-YOU have the power

The torchbearers of the nation-

The present generation-

You should come into action, you can do it with ease,

YOU should start the QUEST FOR PEACE!

-Doa Naqvi


37/66

TTRREEEE--TT YYOOUURRSSEELLFF!!!!

God, what a joy it is to plant a tree,

And from the sallow earth to watch it rise,

Lifting its emerald branches to the skiesIn silent adoration; and to see

Its strength and glory waxing with each spring.

Yes, 'tis a goodly, and a gladsome thing

To plant a tree...

If the writer of these beautiful lines would

have seen the present deplorable conditions

of our environment he wouldve surely had a

minor heart-stroke at the very onset of his

career!!

Millions of trees have been ruthlessly and

thoughtlessly cut in Lucknow, in the past few

months, under the so-called beautification

project of the capital. Wellthe term

beautification has attained new meanings, it

seems

A question that I would like to ask the political

regime under whose aegis this project hasgained momentum is ~ What is the point of

spending crores and crores of rupees on

beautification when the main contributor

to the beauty of this project- the real

embellishment-the TREE is nowhere to be

seen!!

Long stretches of roads, which were

previously covered under the cool shadows of

majestic trees, now bear a dust bowlappearance~ parched, barren and scorched.

I go out for a stroll or two in my locality every

now and then. Till a few months back, the

area around my house was surrounded (or

rather packed) with trees. ( I can safely say

that these mustve been around 20-25 years

old!!) Smartly they stood, challenging the sun,

in all their green glory, swaying their lissome

branches, fanning and smiling at the tired

travelers who seeked their refuge on a hot

sultry day.

Many children living in the roadside shanties

used to run around these trees, laughing and

crying, shouting and playing, climbing up the

tough and sturdy branches, tying ropes to the

lower ones and swinging in merriment on the

old dusty tyre of an abandoned truckThe

kids, all mirthful and innocent, in theircolorfully patched dresses, with oily pigtails

and scrawny legs, were unaware that soon

one of their playmates would be brazenly cut

down, uprooted, left to perish and decay.

The inevitable happened..

Down went the trees and took all the fun and

laughter of the children away with them.. Only

the ever blurring memories of the tranquilshade, the sound of rustling leaves in the

breeze- on a quiet day and the soothing

remembrances of the eye-tonic like

greenery remained The old dusty tyre of an

abandoned truck lies ignored in one corner of

the grubby gully behind my house


38/66

What appalled me the most was the

indifference shown by the local residents and

the nonchalance of the municipal officers!

Lets face itcutting trees is equivalent to

taking a lifeandI would go even further to

say that if you cut a tree, you have not only

taken a life, but have also, along with it, taken

away the comfort of millions of travelersthe

humble abode of numerous birds, insects and

squirrelsin short, you have taken an entire

heritage.

My intent is not to delve into a class 5

biology lessonbut surely a simple message

that trees are IMPORTANT and should under

NO circumstances be cut down, has beenconveyed to a certain extent.

Not only are these trees a source of life giving

oxygen, they maintain local climatic

conditions, maintain carbon dioxide levels and

absorb solar heat through evo-transpiration.

Apart from holding soil (by preventing rain

from washing it away) , they also reduce flash

floods and soil erosion. They maintain soil

nutrients, provide food, fodder shelter,

timber, fuel, medicines, charcoal for cooking

and heatingthe list goes on and on..

The need of the hour is, therefore, not to

lament over what has been done, but to take

a step forward and remediate the harm.

A few steps taken in the right direction canwork wondersplant trees, maintain gardens,

prevent trees from being cut down (in case it

is not possible for you to do so atleast call an

NGO working for the cause) . Avoiding flower

bouquets and presenting potted plants

instead, would also be a good idea!

Remember each one of us can make a

difference..so..

~ THINK GLOBALLY AND ACT LOCALLY !!

- Doa Naqvi


39/66

While it is known that the birth of a girl-child is still

considered to be a taboo in many small towns andvillages of India, what definitely comes as a rude

shock is when such diabolic acts are reported from

metropolitans. The incident of the brutal father

throwing his child in boiling milk, giving purification

of soul as an excuse.compels us to stop and

actually take notice..to think..and cringe at the

magnitude of torment and torture being meted out

to girls living in the so called under-developed

cities of our country!!How can educated people from affluent societies

have such a parochial mindset? In an era where

women like Sunita Williams, Sonia Gandhi, Indira

Nooyi and Sania Mirza are making their mark in

almost EVERY sphere of activity, how can one say

that having a daughter is a liability?

In the wake of the numerous female feticide cases

that are being reported from every nook and corner

of the country, it is paradoxical that we even talk

about a developed India, unscathed by trivialities of

gender-related issues and female infanticide cases.

We cannot claim to have broken away the shackles

of old thoughts and beliefs unless we do away with

such deplorable practices. Have the perpetrators of

such crimes forgotten that woman have been

considered as bearers of fortune, wealth, success,

luck and prosperity in numerous Hindu rituals and

epics?

It is definitely the time to put an end to such brazen

acts of ruthlessness. Only once the Government

imposes severe punishment on the ever-demanding

in-laws and husbands, who think that only a son

can carry their name forward in the society,

will INDIA become SHINING in the true sense of the

word.Doa Naqvi

M B A S e m 1


40/66

This is no essay on love and no profoundtreatise on the variations of feelings of

tenderness. I only want to show how much

semantic difficulty there is in the expression I

LOVE YOU statement that can be expressed

in so many varied ways. It may be a stage

song, repeated daily without any meaning, or

a barely audible murmur, full of surrender.

Sometimes it means: I Desire You or I want

You Sensually.

It may mean: I hope you love me or I hope

that I will be able to Love you. Often it means:

It may be that a love relationship can develop

between us or even I hate you. Often it is a

wish for emotional exchange: I want your

admiration in exchange for mine or I give my

love in exchange for some passion or I want

to feel cozy and at home with you or I admiresome of your qualities.

A declaration of love is mostly a request: I

desire you or I want you to gratify me or I

want your protection or I want to be intimatewith you or I want to exploit your loneliness.

Sometimes it is the need for security and

tenderness for parental treatment. It may

mean: My Self-love goes out to you. But it

may also express submissiveness: Please take

me as I am or I feel guilty about you, I want

through you, to correct the mistakes I have

made in human relations. It may be self-

sacrifice and a masochistic wish for

dependency. However, it may also be full

affirmation of other taking the responsibility

for mutual exchange of feelings. It may be a

weak feeling of friendliness, it may be the

scarcely even whispered expression of

ecstasy. I Love You wish, desire,

submission, conquest; It is never the word

itself that tells the real meaning here.

-- Prashasti Shekhar

MBA[EB] Sem -1


41/66


42/66

For a minute lets go back to our

archery test held by Dronacharya to

test the archery skills of his discipline.

As Archer after archer lost their mark,

they began to grumble. Some said the

target was too far off while others

complained that it was too high up.

After Arjuna successfully completed

the test, Dronacharya called all his

disciplines and told them, My boys,

failure to hit the bulls-eye is never the

fault of the target. When an archer

misses the mark, he turns and looks for

the fault elsewhere. The secret is tolook within. To improve your aim,

improve yourself.

Positive Thinking: The Art of Seeing the Invisible.

In this statement lies the most

important lesson of positive thinking.

The only reason why we are not what

we should be is because we dont dare

to be. Walt Disney once said, If you

can dream it, you can do it. Once you

have set your goal of becoming a

middle level manager in the next five

years, you need to do two things. First

you constantly need to visualize

yourself as one. The technique of

visualization is indeed very powerful

way of looking at life and its

difficulties. But it has pitfalls for

visualization is not to be taken as

daydreaming.

Sheikh chilli once found a pot of wheat

flour on his way home. He went home

and strung it in front of his bed. After a

hard day of doing nothing, he

reclined on the bed; the dangling potof wheat set him thinking. He thought,

This is indeed very good; I will take

this to the market and sell it at a profit.

Then from the profits I will buy some

hens, the

hens will

lay eggs

and I will

sell those

in the

market

and make

a huge

profit. Out

of that

profit I will

buy cows

and sell themilk in the market and set up a sweet shop. By

the end of the year I will become a prosperous

merchant.

Sheikh chilli closed his eyes and began to

visualize a mansion where he would rest; all the

prettiest maidens of the city would vie to marry

him. He would settle down with the richest and

the prettiest of the lot. Soon he would have little

sons of his own, toddlers running about the

house. But, he thought he would have to be very

firm with them. He visualized them as naughty

brats and decided to whack them and then

teach them a good lesson. He threw about his

hands and legs up in the air and down came the

pot crashing into pieces. The sheikh literally saw

his pipe dreams shatter!

There is a fine line between positive thinking

and pointless daydreaming. You have to be on

your guard never to trespass it. Unless positive

thinking is translated into disciplined action,

success will forever remain a pipe dream.

At each step visualize your success. On your way

there will be hurdles and often life will seem like

one long obstacle course, but if you have the

confidence in yourself success will not be far

away.


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WWEEIIGGHHTT AANNDD WWAATTCCHH!!

Howmany of you have

sighed longingly after

seeing those

sensationally charismatic

models walk down the ramp? Or

gasped with disbelief at the disappearing waist

of a silver screen actress? Or even caught

stolen admiring glances at the most happening

girl of your college? Or fallen for the sordid

skullduggery of the late night telebrand shows

promising 10 kgs weight loss in a fortnight? Ahwell friends! This article is for you!

From time immemorial women have

harboured this innate desire to look good - to

be astute, to have that perfect silhouette - that

attracting demeanor that appalls one and all.

Needless to mention, 90% of the above

mentioned personality traits are achievable

only when you are perfectly fit, slim and chic.

Its in our genes! was the consolation a

classmate had to offer, when we were

discussing the cause of the Im Overweight

Syndrome(IOS) which both of us happened to

suffer from. Well.I do agree, being a science

student, that having parents who are tending

towards the healthier side, I cannot have the

most stunning Angelina Jolie figure, but, yes, I

could surely be able to lose a good 10 kilos

without much of an effort, wouldnt I?

Armed by this strong desire and

determination, replete with all the courage

that I could muster, I set out on the oft troddenpath of the fitness freaky world- DEITING!!

After a thorough research on websites like

Am-i-fat.com,Exercizing-is-crap.com, Im-

going-to-die-hungry.com and Il-diet-all-my-

life.com, I was indubitably convinced that

dieting, was, infact quite an easy thing to do

Why? You just had to throw away all the

chocolates kept in the refrigerator, drain all the

aerated soft drink bottles empty, eat spinach

leaves with lemon garnishes, survive on apples,

oranges and radishes, believe in extinction of

potato chips, kill untimely hunger pangs with

chewing gum and water, quit rice, close your

eyes to sweets, get up early (to take a few

deep breaths-for that feel-good about

yourself factor),sleep early, walk, run or

exercise, for atleast half an hour

everydayphew!! Now that is easy!!

After 5 days of following the above

regimen (I did cheat and have chocolate on the

3rd

day!) I decided that dieting wasnt exactly

my cup of tea.


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How long could one resist the temptation of

digging ones teeth into the creamy chocolate

ice cream, kept in the freezer, just 10 steps

away? Or turn a blind eye to the delicious

lipsmackingly tasty dishes, waiting to be

savoured on the dinner table? How could ones

heart be inured enough to miss the latest

television show, starring that blue-eyed boy,

that would be

aired at 11:00 p.m. in the night, just to get up

early & take a few deep breaths??? (I even

read in a Hindi daily that too much chewing of

gum could cause a serious jaw disorder.

The final blow to my dwindling belief in dieting

came when I actually tried to exercise a tad bit,to tone down some flab. Besides gulping for air

& being out of breath in a span of two minutes,

I developed this excruciating ache in my legs

that made me yelp with pain every time I stood

up to walk!!

My romance with dieting was, thus, a

short-lived one! I bid adieu to all the radishes

and chewing gums, and welcomed the

chocolates, pastries and chips with open arms,

twinkling eyes and a heart full of glee

Ofcourse that invincible inundating desire to

lose weight still lingers somewhere in the abyss

of my heart and soul, but as of now, Im happy

the way I am. Besides, no one can be sure of

what the future holds, I might go on a dieting

spree again, with a firmer resolution, but till

then, we just---WEIGHT AND WATCH!!

- Doa Naqvi

MBA Sem1


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Life @ LUMBA!!The Batch of 2009-11:

We are dynamic, ebulliently energetic,

creative, smart, explosively refulgent,having a firm head on our shouldersand

before you start thinking that this is a self-

appraisal session by a self-obsessed

studenthold your breath...because were

even mischievous, impudent, naughty, full

of pranks and jokes, playful, yet quite

unabashedly revolutionary!

On 16th

July,2009, when we stepped into

the haloed portals of our very own LUMBA

department, little did we know, that in ashort span of 1 month, we would develop

such an excellent rapport with each other.

Well, we have had our share of friendships

and fights, competitions and team-work,

appraisals and degradations, but these are

just a myriad of opposite emotions all

chugging off on a common track towards

the station called Life @ LUMBA.

What with the never-ending lectures,

power-point presentations, club activities,

charts, Go-Green campaigns, Independence

Day celebrationsweve been through it all

and yetwere still the very new batch of

freshers.

And for those who are beginning to get the

idea that LUMBA is just fun-n-games, let me

warn you, we have got oodles of studying to

do (that we do not bother, is a different

story altogether!). Its a platform where theshy become the not-so-shy ,where the

singers, artists, guitarists, dancers, actors

lend colours and hues to make one

complete picture.

Shivam Bahoray aptly sums up,

Assignments + activities + visits + seminars

+term papers+ midterm tests + lectures

+end semesters+this is what LUMBA is all

about..sounds cool..doesnt it?

And an odd fight here and there too,

Muntazir Abbas Zaidi chips in.Ali John Zaidi reflects, LUMBA was

supposed to be a compromise I had made

with my life, but, I am having the last

laugh. He is gradually falling in love with

the college and gives full credit to his

friends and batch mates for making his stay

a wonderful experience! Alis thoughts are

seconded by Sama Husain who loves the

place and loves the people.

In the end, we, as novices, would like totake this article as an opportunity to thank

all our teachers for the painstaking efforts

they are taking to make every new concept

clear (aware of the fact that they are

addressing a class comprising of students

from varied backgrounds).

We would also like to thank our seniors,

who have left no stone unturned in making

us comfortable in our new niches. Through

their regular reprimanding, constant

inspections, infamous formals/informals

debate and disagreements, they have

knowingly/unknowingly brought the class

together as one single entity. Now, we even

respect and resent together!

We are looking forward to two fun-filled

years, and as Asreen Salman avers, College

days are the days all of us miss and cherish

all our lives, and we are intending to makethe most out of them!

--Doa Naqvi

MBA Sem1


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The most beautiful thing we can experience is the mysterious. It is the source of true art and

cience.

PPrreemmoonniittiioonnss

Albert Einstein, What I Believe, Forum, Oct 1930.

The following words were spoken by a man to

his wife and friends when he was explaining a

eerie incident that occurred to him :

About ten days ago I retired very late to bed and

soon began to dream. There seemed to be a

death like stillness about me, then I heard

subdued sobs, as if a number of people were

weeping. I thought I left my bed and wandered

downstairs. There, the silence was broken by

same pitiful sobbing but the mourners were

invisible. I went from room to room. No living

person was in sight but the same mournful

sounds of distress met me as I passed along, I

was puzzled and alarmed.

Determined to find the cause of a state of things so mysterious and so shocking, I kept

on until I arrived the East Room. There I met with a sickening surprise. Before me was

a catafalque on which rested a corpse wrapped in the funeral vestments. Around it

were stationed soldiers who were acting as guards and there was a throng of people,

some gazing mournfully upon the corpse, whose face was covered, others weeping

pitifully.

Who is dead in the White House? I demanded one of the soldiers. The President,

was his answer. He was killed by an assassin.

And thus the man finished the story in the silence. But at that time, nobody paid a

great deal of attention to his words, until, few days later, the man who had dreamed

this dream was murdered on April 14th

After his death, his body was kept in the same East Room that he had foreseen in his

dream. The man was --- Abraham Lincoln, the First President of USA.

1865.

A Novelist named, Morgan Robertson, wrote a novel --- Futility, about a massive ocean

liner called SS Titan.

LUMBAE-Mag09


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Titan was said to be unsinkable and on her maiden voyage from Southampton,

while t was crossing the Atlantic, it sank after hitting an iceberg.

Reading this one would naturally think

that this novel was directly inspired

from the unfortunate event of the

sinking of Titanic in 1912. But thetruth is that this novel was written in

1898 --- 14 years before the Titanic

came into existence.

Nor is this unique?

On one Sunday morning, a Canadian

priest of a church had a dream about a

tempest at the sea. He saw that therewere turbulent waves in the night

somewhere in the middle of the sea.

In his whole dream, he noticed that

there was a hymn being sung in that

eerie darkness. That hymn was hardly

sung in those times. That hymn made

him woke up suddenly. The hymn

remained in his mind. When he dozed

off again, the dream returned with the

same hymn.

When he woke up again, he wrote

that hymnFor those in perils on the

sea.

Little did anyone realize that the same

hymn was sung on Titanic before it

sank into the Atlantic..

Mystery hides in lifes small details,

its we, who dont realize it, and that is

why it becomes invisible. It is the ever

going quest to uncover these

mysteries that has been the guiding

force for all the developments in the

civilizations throughout the world.

Life itself is like a great dream. It

encompasses things like miracles,

coincidences, dj vu and the whole field

of the paranormal situations - wherescience can only gape open-mouthed.

We may think that mankind has unfolded

a large number of mysteries but there

are millions of unexplained phenomenal

conditions that are still to be unveiled.

One of them is Premonition

The term premonition is in general use,and the more clinical word precognition,

('before knowing'), tends to be used by

parapsychologist. Premonitions come in

the form of dreams, waking thoughts,

waking imagery and sleep-onset,

(hypnagogic), imagery.

We can define a premonition as anexperience, (eg dream, waking thought,

etc.), which appears to anticipate a

future event that could not reasonably

have been inferred from information

available before the event. The fact that

they mainly refer to unpleasant things is

reflected in the term premonition itself,

which derives from the Latin word

praemonere - to warn in advance.

Premonitions are making us realize that

our ideas of the nature of the universe

and ourselves are completely wrong.

Precognition is totally at odds with the

present scheme of things. Essentially, it

provides an effect (the premonition)before a cause (the event).

Sometimes the person who has the

premonition, (the percipient), doesn't

know precisely what will happen but

has a feeling that something untoward


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will occur - it's then a foreboding or

presentiment.

If premonitions were just a recent phenomenon

in history we could be dubious about their

reality, but the fact is that they have been

reported in all cultures going back to the

beginning of written records.

An ancient Indian book of wisdom, the Artharva Veda, dating from about 3000

years ago, commented on premonitory

dreams that the time of night that the

dream occurs gives a clue as to when the

later event will happen.

Scriptures about Premonition

Scripted clay tablets from Assyria andBabylonia testify that dreams including

premonitions were experienced thousands of

years ago. The ancient Egyptians believed that

dreams were messages from the gods and that

knowledge about the future could be

conveyed through the vehicle of the dream. Inancient Egypt special temples existed

(Serapeums) where dreams could be

encouraged or 'incubated'. After fasting and

various cleansing rituals the incumbent would

sleep in the temple and await a special dream -

often about the future - which would be

interpreted by the 'learned men of the magic

library'. Several papyri have been

discovered listing different dream

symbols.

The Bible refers to precognitivedreams. There are about 15 in the Old

Testament - most of which helped

change the course of history, and thereis the one mentioned earlier in this book

of the Pharaoh who dreamed of 7 fat

and 7 thin cattle. Joseph decoded it as

referring to seven years of abundance

followed by 7 years of famine - warning

of future events.

Some people might think that

Premonition is impossible and so cannot

be true.

But they should realize that several things

that have been impossible in the past

have turned out not to be so. For

instance, few hundred years back, it was

impossible that earth should orbit thesun, or that other planets should exist, or

it was impossible for a man to set foot on

a land which doesnt belong to Planet

Earth.

Is that still impossible?


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HHoowwttoo CChhoooossee aaSSppeecciiaalliissaattiioonn??

After three terms of whirlwind introductions to more than 30 subjects that

make up a management course and summer training in the corporate world,

you are expected to make the mother of all decisionswhich discipline to

specialize in:

The Traditional Streams: Marketing, finance, HR and Operations

The Newer Streams:Systems, Telecom, E-Business and Foreign trade.

It is important to make the right decision because your specialisation typically

earmarks the area in which you are likely to take up a full-fledged career. It

means if you specialize in Marketing, in all probability, the next 30 years of

your career would be in this field. It is fruitful, therefore, to select a

specialisation which genuinely interests you as you are going to invest 30

years of 5 days a week x 8 hours a day of your scarce time.

There are many ways to select a specialisation, but given below are a few

standard methods to choose from:


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The Internal Specialisation Finderuses two methods:

The Great Passion Method:

As the name suggests, this is all about identifying the subject(s) that you

simply love. And how do you figure out the subjects that you love? You do so

by asking yourself three simple questions:

a) Is this a subject for which I have done more reading than requiredfor my course?

b) Am I consistently amongst the top ten percentile for thesesubjects?

c) Am I consistently aware of what is happening in the corporateworld in this area of specialisation?

Even if you answer yes to any two of the three questions, you have identified

the specialisation for which you harbor great passion!

The Deep Hatred Method:

This method tries to choose your specialisation using a NOT THIS method.

Here you ask yourself the questions:

a. Which are the subjects that I would gladly not attend a single classof?

b. Which are the subjects in which, I receive my lowest grade pointaverage?

c. Which subjects do I have absolutely no clue about in spite ofattending lectures?

Even if a subject fits in as the reply for one question, you know that the

subject is not the one to specialize in.

However, while choosing either one of the Internal Specialisation Find

Methods, you should be aware that the professor who teaches you that

subject could be biasing your answer. As students we tend to like and takeinterest in the subjects whose professors we like!!!

The External Specialisation Finderalso has two methods:

The Statistical Method:

This method requires the student to undertake some serious research and

answer a few questions such as:

a. Campus Recruitment Oriented: Which were the companies that came for campus recruitment?


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What were the kind of students they picked up, whichspecialisation?

What specialisation has the easiest placement? Which specialisation got the highest pay package?

b. Corporate rung climbing oriented:

What are the specialisation of the CEOs of the top ten companies?Who gets a better pay packet?Who has a better chance to rise more rapidly up the corporate

ladder?

Who has a greater demand in terms of number of jobs?Once you have appropriate answers for all these questions, you can choose the

specialisation that offers the best prospects. However one should be aware,

that every five years or so, this trend undergoes change.

The Value Method:

In this method, you select the specialisation, for which everyone around you

feels that you are a wiz at! As you go through your MBA, you will find that your

classmates, junior and seniors, tend to slot you depending on their perception

of your greatest value. For example, juniors will come to you for guidance for a

particular subject or seniors will make you in charge of particular activity

related to specialisation. But beware, this selection depends upon an externalworldview and is not your own. So it may not always be as fulfilling!

Happy Hunting!


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WWhhyyiinn tthhee WWoorrlldd

In the darkness in a solitary mood, watching the stars in the moonlit sky,

??

Retreating down the steps of life, a journey revealing two truths.

A wavelength of time with so many events unfolding the realities of life.

They say knowledge has no substitute

Has ignorance no role to play?

Have the nave always to pay?

Why does agony strike us so hard?

When there is antidote for every pain.

Why does paroxysm engulf us?

When we know every cloud has silver lining.

Does compulsion make a person so sick, that he has to cry out for freedom?

How could peace not make us better, when it is a prodigy?

How could we think of socialism when all wishes are to be parasites?

Can optimism ever prevail in a parochial minded society?

How could we just talk of equality when all strive to be omnipotent?

Can parity go along with discrimination?

How could we walk in faith when the worlds stage of masquerades?

Why is livelihood so hard, that people want to rejuvenate?

Is there no credit for rectitude?

Cant we refrain ourselves from being intoxicated?

Are the crescent and trough of joy and sorrow the only reminiscence?

Normality seems to loose its value, of which perspective should be the clue?


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Sometimes.!!!

Sometimes I feel and sometimes I dont have feelings.

Sometimes I am thoughtless I dont think -- no pains, no healings.

There are things which touch my hearts deepest core

But at times there are few which make me feel bore.

There are different seasons as well as frost, dew and hail.

Yet there are things which hold us together and we never fail.

There is a spontaneous flow of thoughts which makes me passive

Since there is an energizing factor so I am again active.

There is no doubt, there is an endless strife

Which is why there is essence and there is life.

Feel it, have it, live it but never fake it.

Instead adore it, inhale it, and swallow it rather simply take it.

---Murtaza Nasir

MBA(EB) Sem 1.


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There was a Jew who was imprisoned by Hitler but could not be killed because the war

ended before Hitler could kill off all the Jews. This man later became a headmaster. He

wrote the following letter to the teachers of his school in the reopening day one year:

AAwwoorrdd ttoo TTeeaacchheerrss

Dear Teacher,

I am survivor of a concentration camp. My eye

tatva-the elements new

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