Disclaimer: Just wanted to make sure you know this is a comic and all actions in it are made simply for this comic book. Neither ActionAid or Activista can be held to account or can take responsibility of actions directly taken from this comic or a product from our call to action!That being said, we are very much looking forward to following your tax power actions online and offline!

Hi there, This comic is about Tax Power, because we believe Tax is

powerful. It funds schools and hospitals everywhere. We all

pay tax, but right now, big companies aren’t paying as much

as they should in developing countries. This takes billions of

dollars away from vital public services every year, and

world’s poorest people are suffering as a result.

That’s sadly the world we live in today.

We often think comics are fantasy. And let’s be honest, they

generally are. But sometimes fantasy is the world we want to

live in. In this case a world where smart young people, like

you dear reader, are taking the future into their own hands

and helping to shape it. Unlike superhero comics, this one

you can actually be part of. Its up to you.

Will you choose to get involved?

We certainly hope this comic will inspire you to join us!

Martin Hojsik

Tax Power Campaign Manager

ActionAid International

Whats Inside?

Tax Power Heros - a comic book about how Activistas use their Tax Power to make a multinational company pay their fair share of tax.

Campaign Toolkit - We go behind the scenes of the action and give you a toolkit with tips and tricks for planning your own campaign.

Sign up act.ai/taxpowerheroConnect: fb.com/ActivistaInternational @Activista and #TaxPower

We hope that this comic has inspired you

to join us. Sign up to be a Tax Power hero

and start making change today!

Act.ai/TaxPowerHero If you do your own campaigning we would

really like to also learn from you - use the

campaign hashtag #Taxpower when you

post your comment on Facebook, Twitter or

other social media platforms so everyone

who follows the campaign can find it.

Campaigners Toolkit! Hiyyaaaa all creative campaigners out there! We want to give you a few top tips to try out when you are planning your own campaigns. So here is a sneak-peak into our Activistas’ top secret planning camp for their campaign against MEGAcorp’s dodgy tax practices.- for Tax Power or for other issues you are passionate about!

Many social justice issues are complex because they challenge powerful people! Likewise a campaign is made up of many things: from research on the facts; to intelligent press work; to lobbying important influencers and decision makers; to social media activity; to long-term commitment to grassroots organising.

So to have a successful campaign, the challenge is to find a simple, powerful way to get people on the street and shouting about it online, and decision-makers to feel strongly about it and want to take action.

This handy toolkit will guide you on the first important steps of your journey into campaign planning.

Get focused! An effective campaign is much more than a single flash mob; still you don’t have all the resources in the world.You will need to decide which tactics will have the best chance of influencing the people that can make the change you want to see. But before you even start thinking about tactics - you need to have nailed your answers to some basic, but crucial questions:

What’s your objective? Who´s your target? Who are your audiences and what is your message to them?

The following pages will help you answer these important and often complex questions and provide you with simple tips and tricks to focus your campaign strategy.

The first and most important question you need to ask yourself is, “what exactly

is the change that I want to see?”

Without a clear and realistic objective, your campaign is more like a headless

chicken with no idea where it’s going - and we don’t want that!

For example: the Tax Power campaign aims to stop corporate tax dodging by

making it socially indefensible for corporations to avoid tax. But clearly that’s

too much to achieve in one hit, so you cut that up into smaller, achievable

”milestones” to complete along the way. For example, as we see our Activistas

doing in the story, an option could be to start with one corporation and put

public pressure on them to change their ways.

Choosing your campaign objective guides of all your later choices messages,

audiences, everything! Every choice you make in your campaign should bring

you closer to reaching your campaign objective.

To get a clear objective you’ve already asked

yourself “exactly what change do I want to

see?”, then your second important question

is “who can make that change happen?”

This second question helps you choose the

right target for your campaign. In the story,

the Activistas choose to primarily target

MEGAcorp because this moves them closer

to achieving their objective of this one

corporation changing their behaviour

- make sense?

Hey you - remember to sign up to be a Tax Power Hero and start making change today!Act.ai/TaxPowerHero

Or connect with an Activista network near you:

facebook.com/ activistainternational

@Activista #TaxPower