tay- starting research from outside the library homepage, an analysis of user behavior from an...
TRANSCRIPT
Starting research from outside
the library homepage, an
analysis of user behavior from an
academic library.
Aaron Tay
Senior Librarian
National University of Singapore Libraries
@aarontay
Lorcan Dempsey, OCLC - 2007
Discovery happens
Lorcan Dempsey, OCLC 2007
“Assume that discovery happens elsewhere, and focus on fulfillment ” Tony Hirst, Open University - 2006
“Your OPAC sucks” - Karen G. Schneider
http://www.slideshare.net/daveyp/opac-20-and-beyond
http://www.slideshare.net/daveyp/opac-20-and-beyond
“After all, you can put lipstick on a pig, but it's still very much a pig.” Roy Tennant -- 2005
http://fc06.deviantart.net/fs70/f/2010/190/5/b/Pig_Avatar_by_lurino.png
Ithaka S+R Releases US Faculty Survey 2012
“The perceived decline in the role of the library catalog noted in previous cycles of this survey has been arrested and even modestly reversed, driven perhaps to some degree by significant strategic
shifts in library discovery tools and services.” - Ithaka US Faculty Survey 2012 (empathies mine)
Innovative Interfaces - Encore
Main search tools
Serialssolutions’- Summon
Google -> Journal -> Library -> Journal
Google/Google Scholar
Hit paywall
Go back to library page
Finally get article
Providing access when beginning
outside library homepage
#1 Proxy bookmarklet – 2008
What is proxy bookmarklet?
• Piece of javascript in bookmark that will append
the ezproxy stem to any URL
• Gives access to full-text via libraries subscriptions
Offered by …..
Usage is high
Why?
• No alternative method to access fulltext until 2013
• No ip-authenication in-campus
• Heavy promotion from librarians since 2009
Installation guide is most popular
guide
#3 Most popular FAQ
Enhance the proxy bookmarklet with Google analytics
http://musingsaboutlibrarianship.blogspot.sg/2011/12/improved-proxy-bookmarklet.html
We love Google analytics
Usage of bookmarklet over 12 months
Bookmarklet Usage as % of library
searches Unique visitors
July 2012 - Sept 2012
Oct 2012-Dec 2012
Jan 2013 - Mar 2013
April 2013- June 2013
Proxy bookmarklet
20,256 32,312
29,542
22,230
Encore 72,545 54,674 7,280
4,420
Summon 5,295 13,122
62,634
45,386
% of search systems
26% 47.7%
42.3%
44.6%
Ezproxy initial logins per session
June 2012 – June 2013
#1 Pubmed
#2 Google Scholar
#3 Google
#4 Portal
#9 #10
Non-academic sources
After 3 months of adding link resolver
in 2013
Link resolvers are rising…
The default library search is still
important but we should not neglect
teaching users to access from outside
the website
Implications
Google vs library search
http://musingsaboutlibrarianship.blogspot.sg/2010/10/adding-your-library-catalogue-results.html
http://www.libereurope.eu/blog/thinking-the-unthinkable-a-library-without-a-catalogue-reconsidering-the-future-of-discovery-to
• Location and fulfillment. If "discovery happens elsewhere" it is important for the library to be able to provide its users with location and fulfillment services which somehow connect to that discovery experience
http://www.educause.edu/ero/article/thirteen-ways-looking-libraries-discovery-and-catalog-scale-workflow-attention
Teach multiple options
Search
From Library page
Make library search
accessible off site
Toolbar, browser plugin
Mobile apps Forward to
libraries wikipedia
Support delivery options from
external search systems etc
Link resolver (e.g Google
Scholar, Mendeley)
Worldcat registry. OCLC
holdings
Easier access to search from offsite
Support fulfillment
Wikipedia – Forward to Libraries
Cambridge Library toolbox
http://www.lib.cam.ac.uk/toolbox/index.html
Remember to market!
