#tbs2015 how to increase online visits and sales
TRANSCRIPT
#TBS2015
Learning more about Online Marketing, SEO
Conversion Optimisation
How to INCREASE ONLINE VISITS & SALES Alex Moss
Director, FireCask
#TBS2015
Who are FireCask?
We’re an Award Winning digital agency in Manchester We specialise in
SEO Online Marketing
WordPress Social Media Management
Ideation
Content Creation Web Design
Web Development Reputation Management
Conversion Rate Optimisation
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We’ve worked with some Great Businesses
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Who am I?
I am a... Digital Marketer SEO Consultant
WordPress Developer Speaker
but most importantly, I am a
Business Owner Like You
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Secure your Brand
● Ensure you have a unique logo
● Use a positive and consistent brand message, even a tagline will do!
● Identify your audience and build your site’s offering around it.
Then…
● Purchase all domains and extensions.
● Secure social media profiles using KnowEm or namechk.
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Ensure your Website Performs Well
● Use Page Speed Insights or GTMetrix to see how fast your site loads.
● Make sure it is mobile friendly. Use Google’s Mobile Friendly Test.
● Connect your site to Google Analytics to see how your users navigate your site.
● Use Google Webmaster Tools to diagnose issues and check to see how your site is found.
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Mobile is More Important than Ever
Predictions were made in 2012 about mobile vs desktop searches.
Google updated its algorithm last month to penalise sites that were not mobile friendly.
Your website needs to use responsive design.
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Produce Unique Content
We think creatively. Once we identify our client’s target audience, we produce relevant content including…
How To, Guides, Walkthroughs Infographics & Data Visualisation
Interactive Content Quizzes & Competitions
Going beyond “Flat Content” with better research wins
your visitor’s trust in your authority
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Big Content and Infographics
Long Tail Content should detail with at least 2,000 words. This guide goes into detail and has good navigation providing a better user experience.
Infographics can show large amounts of information which is easy to digest. This one we produced shows statistics on the most likely winning numbers in the lottery.
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Quizzes with Incentives
Quizzes are a great way to help you gain insight into user opinion as well as capturing some data.
Offering Incentives will make it easier for people to convert.
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Online Exposure Helps Rankings
Content is great, but you need to market your business and yourself.
Digital Outreach & Linkbuilding Contributions to Publications
Speak at Events & Conferences Interact on Social Media
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Make more out of your Rankings
Star Ratings Reviews Products Recipes
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Research into Competitors
Tools such as SEMrush can help you analyse online
competition.
Find out websites that compete with
yours, including their targets for
SEO.
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Know your Keywords
Using tools such as Google Trends, you can find out the search behaviour of any keyword.
We use it for SEO, you can use it for research or to analyse the interest in a certain product, service or topic.
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Use SEO Best Practice
Using best practice shows a natural increase in visits over time. We have had 0 clients who have been given a penalty.
Bad practice penalises sites and loses rankings. We have a 100% success rate of removing penalties.
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Convert Visits into Customers
Google Analytics is a tool to show you exactly how each visitor behaves with your site. We use Analytics to: • Increase visits • Decrease Bounce Rates • Increase Conversions
We then use that information to help convert more visitors by Creating Calls to Action
Upselling Improving Navigation
Fixing Errors
#TBS2015
Thank you! Any Questions?
07743 870 210
twitter.com/alexmoss
fb.com/alexmoss1
linkedin.com/in/alexmoss1
Slides:
firecask.com/TBS2015