tci 2013 german center for satellite communication r.s
TRANSCRIPT
German Center for Satellite Communication r.S.Dilara Betz
Cluster Lab: Cluster facilitator’s toolbox
4 September 2013
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
TCI 20134th September 2013
The Cluster Lab: Cluster Facilitator’s Toolbox
Source: eutelsat
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Overview presentation
• How can cluster initiatives support SMEs, acting along the value chain of a ‘niche technology’?
• Is a stakeholder-analysis important for the strategy development process?
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
The German Center for Satellite-Communications r. S.
• 25 members
• Cluster management started at the end of 2011
• We represent mainly SMEs acting along the value chain of satellite communications (Satcom)
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Awareness building & innovation support
• Implementation of a sustainable public relations strategy
• Installation of a showroom
• Official Opening in November 2013• Organization of events for political and business delegations• Open Days for the general public & student workshops
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Showroom impressions
Satellite communication systemHeinrich-Hertz-Satellite Model
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Awareness building & innovation support
• Organization of events and other network activities
• Information evenings for the general public (covering topics for example like ‘How does a satellite work’)
• Week-end symposiums for students• Future workshops for our members addressing topics like market
developments, customer demands, promotion of young talents, the future of satellite communications
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Result of a future workshop
• Cooperation between two members (SMEs)
• Result: joint product in the area of safe data transmission
Secure Portable Satcom Terminal H-SPST
Source: Rohde & Schwarz SIT Gmb / Hiltron GmbH
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Strategy development processIdeas
Research
Analysis
Goals
Mission / Vision
SWOT
Stakeholder
Revision
Action-plan
Implementation
Controlling
Strategy
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
SWOT- & Stakeholder analysis
• Outcomes are integrated within the current process
• Basis for the future development of the CI
• Strategy not based on external demands, but on internal needs
• Results of the stakeholder analysis
• Two main topics for our members: promotion of young talents and internationalization
• Planning for 2015 in the area of internationalization: supporting the initiation of transnational partnerships
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Summary
• We support the awareness building & innovation process of our members
• Stakeholder-analysis important tool for developing tailor-made services and an overall cluster strategy
German Center forSatellite-Communications r. S.
German Center for Satellite-Communications r. S.
Contact:
Dilara [email protected]+49 (0) 7191 1878314
Mange tak!