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TCM CREDENTIALSA15 A17 Bch ng, Q.Tan Binh, TP. H Ch MinhTel: (+84-8) 35474168 Fax: (+84-8) 35474167Email: tcm@tcmcompany.comWebsite: www.TCMcompany.com1ContentsBack ground1Services2Achievement32Part 1BACK GROUND3Company historyFrom 2006 to 20122005From 2003 to 2005June - 2002Feb - 2000Aug - 2000

Ranked Leading BTL Agency in VietnamAwarded Top 50 Best EmployerExecuted many big and successful projects.Recommended by/ partnered with ATL agencies such as: JWT, Lowe, Chuo Senko, HIT Tripled total billing Enlarged staff force 2.5 times Expanded to all kinds of sales promotion, activation & event.Officially run by Nguyen Xuan Dang Huy

Studied & Tested market

Officially set up

A 12-year experience Agency in all BTL activities 4Office5 offices in 5 key cities and Network in 64 towns of Vietnam

Da Nang Office08 Truong Han Sieu StreetSon Tra DistrictCan Tho Office387B/14B Nguyen Van Cu Street, Ninh Kieu DistrictHa Noi OfficeD7/22/61 Lac Trung Street, Hai Ba Trung DistrictHCM Head Office A15 A17 Bch ng Street Tan Binh District HCMNha Trang Office70 Phong Khong Street5Network TCM has continuously conducted BTL projects in all 64 cities and provinces for the last 9 years.

TCM fulltime employees are familiar with all provinces even the most rural towns.

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NGUYEN XUAN DANG HUY Managing Director

NGUYEN THANH PHONG Business Development DirectorNGUYEN DAO BINH Operations DirectorHO THI DIEM THI Client Service DirectorHUYNH ANH THU Group Project DirectorNGUYEN THI NGOC THY Group Project DirectorDINH THI HANG Group Project DirectorNGUYEN LUAT KHOA Creative Director VO DANG BICH Creative & Event DirectorNGUYEN KIM THANHSenior Project ManagerDAO MINH TOANGroup Art ManagerLUU THI MY HA HR DirectorNGUYEN THI THANH NGAFinance DirectorNGUYEN THI LYGroup Internal Affair Manager

Part 2SERVICES8SERVICESActivationSamplingMystery shopperDisplayMerchandisingAuditEventDirectMarketingConceptDevelopmentDesign &Production management9SERVICESActivation10ActivationActivation in MTActivation in GTRedemptionRoad showPromoter & SaleConsultant11Core Competence ActivationOver 1,000 Experiences to organizing activation projects (MT & GT)Networking in 64 provincesGreat laborStrong relationship Standard process Direct & Online Database management system

12Case study Activation Rexona HattrickThe program had started from Jun to Jul at Ho Chi Minh & Ha Noi.Decoration from 5th Jun 11th Jul Activation from 11th Jun 2nd JulThe contest had been organized on web www.cuongnhietbongda.com & supported by on-ground activation at Coffee shops & Dorms in HCM & HNThe campaign ended on 11th Jul 2010 by a event named REXONA GOAL CELEBRATION NIGHT PARTY at FUSE BAR with more 150 participants

13Case study Activation Rexona Hattrick

14Case study Activation Omo TetThe seeding of gratitude: guides children plant flowers to express their gratitude on Tet occasion with full of touching presentation The Garden of Gratitude: in purpose to encourage kids to express Gratitude to their dear moms (parents)

The campaign have left a deep amplification on nationwide for the case of Brand best care ever & efforts on enriching tradition lessons

Good handling key points: Created an environment for the real moment of truthWell-prepared process of flower quality/maintenance Solution for packing and delivery handle

The program was implemented at 39 elementary schools of 6 provinces15Case study Activation Omo Tet

16Case study Activation Omo Tet

Omo Tet Activation in GT 3217Case study Lifebuoy school activationKey Activities

TCM combines with Liflebuoy -> Document form Ministry of Education and Training

Dealing with school

Contact With Department of Education and Training

Teachers meet parents in order to inspire PHASE 1

Meeting with teaching board

Setup P.O.S.M

Pupils join activation: washing hand at 5 occasions everyday

Opening Day

Report and Rewarding

Handicraft collection PHASE 2

PHASE 3: ACTIVITIES AT SCHOOL

PICTURE REPORTOpening DayActivation DayClosing Day

VISO BRIGH WHITE MT ACTIVATION

Invite shoppers join the White tunnel to discover the Whitest WhiteOmo Tet Activation at wet market

Omo Tet Activation in GT 3223

NOKIA RURAL ACTIVATIONVan operation at 27 provinces nationwide to bring Nokia to all family

SUNSILK ROADSHOWSERVICESSampling26SamplingDefinition: free sample to induce trialDoor-to-door samplingSampling through mailIn-store samplingOn-package samplingEvent samplingOther methods of samplingDry samplingWet samplingPublic sampling (Face-to-face sampling)

27Case study sampling Rexona 2009Timing: May June 2009Scope: GT 8 (HCM, HN, Da Nang, Can Tho, Hai Phong, Khanh Hoa, Bien Hoa Dong Nai, BR VT)Target audience: Female/Male, 16 25 years old, high school students or 1st jobbers, Non-Deo users, LSM 5+, living in urban (GT8)Estimated volume: ~610.000 pcsSampling methodology: Targeted F2F samplingRecord sampling receivers databaseMain activities:SamplingMobile samplingDemo (HCM 10, HN 15, other cities 10 venues)

28Case study sampling D2D comfort +sunlight 2010CitySunlightComfort + SunlightComfortHousehold visitHa Noi 42,000 28,000 62,909 132,909 HCM 78,000 52,000 134,364 264,364 Da Nang 32,258 32,258 Can Tho 28,125 28,125 Total 120,000 80,000 257,656 457,656

29LIPTON ACTIVATION & SAMPLING

At Cao Lanh fair

At Office buildings

At Vietnam idolInvitationMC scriptTrialSellingChefs scriptCooking DemoFrom outlets25Lucky wheel5Winning 100%KNORR COOKING DEMOWeve been doing more than 2,000 cooking shows for Knorr nationwide

At wet market

At wet markets

Event at Coopmart

At Supermarket

Coop Nhiu Lc

Coop Phan Vn Tr

Coop Ph M Hng

Coop Rch Miu

Coop XLHN

Big C Hong Vn Th

Coop BMCNUTIIQ WET SAMPLING

An Khnh

ng Khi

Ph KhngSampling at kindergartensSERVICESMystery Shopper Display& Merchandising Audit40Mystery shopper displayGood & trustworthy labor

CoreCompetenceStandard process

Network 64 citiesAt Viet Nam41Case study Mystery shopper - PanadolTiming : from October 12th 2009 October 31th 2009 Working :Employees worked as a mystery shopper.If pharmacy introduced Panadol C&F product, they offered voucher kind of voucher was base on how many times pharmacys win.Program was running in three weeks. Every week called a round Location:

42Merchandising auditModern & hi tech equipment

CoreCompetenceStandard process

Good & trustworthy auditors43Case study Merchandising auditMERCHANDISING AUDIT35.000 STORES NATION WIDE2 VISITS/ MONTH70.000 VISITS/ MONTH44Case study merchandising audit - KnorrScope: Nation-wideTiming: 9 Aug 9 Sep (1 month)Quantity: 175 distributors in nation-wideGet display registration lists from distributorsCheck 100% actual quantity of registration.Objectives1Receive the support from Distributors about Display projects2Ensure that the displays in the market are correct as the requestAllocationNoItemNorthCentralHCMEMKDTOTAL1Massive display4,0001,5004,000500 10,000 45Case study merchandising auditCleaner & dish wash liquidScope: Nation wideTiming for starting: Sep - OctAudit 25,000 shops in 2 monthsGet the registered listCheck POSMCheck the facing product display (random check 30% vs. registered shop)Objective: To check the execution of the merchandising campaign in the market

46SERVICESEvent47EventCreative conceptGreatLaborModern & hi tech management technologiesHighWork LoadPROOrganizationCORE COMPETENCE48Case study eventCLEARMEN Free styler & rockshowBEFORE THE EVENTActivation channels:Universities: 70 locationHi-end coffees: 30 locationActivities: delivered Clearmen message, introduced freestyle contest, encouraged and gave instructions of how to join the campaign. Invite students to the weekend playgroundWeekend playground: HCMC: NVH Thanh Nien, TTTDTT Phu Nhuan, TTTDTT Q.1, NTD Nguyen DuHanoi: Kim Lien Stadium, Dinh Cong stadium, Thuong Dinh stadium

Activities: sampling/activation/digital/print. Freestyle show & instruction for how to play. Contest registration, video taken and web posted

49Case study eventCLEARMEN Free styler & rockshow

50Case study eventCLEARMEN Free styler & rockshowABOUT THE EVENT

Never before, Vietnamese youth lived a Summer with cool & trendy sport wind like 2009. Men at the ages of 18 35 nationwide were rolled in the new wave of football through campaign Hunting for free-style football talentsYou could find here & there, from the messages every night that men had sent to each others, beside caf cups every morning to mini-sharing of the challenges & the handy prize to visit a dreaming team Real Madrid at Spain An event was what people looking for, towards their new styled & artist football champion who might be a new idol in the young world of free style football in Vietnam.And here came a day on December 26th & 27thA stadium was not enough for breathing the heat of the night.A storm was not enough for interrupting the whole fans from lighting more & more passion in free-style football & rock music.But all are in the best mood to enjoy the stormy event till the end of the night. No one to be found out of the case.And it finally has shown its successful story in communicating field with well-prepared execution.

Audiences: 25.000 guestsVenue: The 7th Army zone stadium & Quan Ngua stadium

51Case study eventCLEARMEN Free styler & rockshow

CLEARMEN- FREE STYLER CONTEST FINAL ROUND

Drawing 20,000 people to the event, plus 10,000 outside who could not get in. 52Case study eventCLEARMEN Free styler & rockshow

The silver award of MOST EFFECTIVE USE OF DIRECT MARKETING was announced inAsian Marketing Effectiveness Festival 2010

53Case study event NOKIA launching product E72ABOUT THE EVENTVenue: Sheraton Nha TrangTiming: May 2010Guests are gathered for a exclusive & luxury Night ever:

The E72 Night of Stylish Stars, which is all about Dedication, Inspiration and Self-expression with White & Purple code.

Only one night to celebrate those balance professional in work & stylish in living to be top in life.

Even the most unfriendly or experienced guests could imagine the Night beyond the limit of joy & passion until they went through the E72 Night in featured fashion, starring life challenging activities, best ever music & dance party.

54Case study event NOKIA launching product E72

55Case study event NOKIA launching product E72

56Case study event NOKIA launching product E72

57Case study event NOKIA launching product E72

58Case study eventABBOTT A promise of life

From March 08th to March 29th, 2009, a series of 15 big events were held in 8 big cities around the country. About 6.000 customers were gathered and joined in variety of activities in each event.

IQ Academy was considered as the most imposing and crowded area where guests could approach the newest methodology of teaching reading for babies under 3, increase learning capacity and maximize the natural window of opportunity at the ages of 3 months and 5 years. 59Case study eventABBOTT A promise of life

60Case study eventABBOTT A promise of life

61Case study eventABBOTT A promise of life

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LIFEBUOY EVENT

EventSOME TYPICAL PROJECTS IN 2013

CLEARMEN FREESTYLE FOOTBALL & ROCK SHOW

AXE APOLLO

LIFEBUOY EVENTStudent get line to join outside activities

Inside the hall

Lifebuoy crew and participant do HWWS

Part 3ACHIEVEMENTS83ACHIEVEMENT

BEST EMPLOYER

TCM c bnh chn l mt trong 50 nh tuyn dng hng u VN theo kho st hp tc gia Bo Thanh Nin, Navigos Group v Nielseny l vinh d ln cho chng ti trong vic qun l nhn d. S hi lng ca i ng nhn vin l iu quan trog cung cp cho khch hng cc dch v c cht lng tt.

CORE CLIENTS

CORE CLIENTS

CLIENTS ASSESSMENT

LIPTON MILKTEA ACTIVATION IN OFFICE BUILDINGS & MT

SUNSILK SAMPLING

KNORR MINIEVENT AT MAXI MARKCERTIFICATE

CERTIFICATE