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Having fun, doing good work, paying it forward.

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Page 1: TDC Case Studies-Branding

Having fun, doing good work, paying it forward.

Page 2: TDC Case Studies-Branding

Having fun, doing good work, paying it forward.

> Since 1978, graphic design for identity, print and electronic media

> Focused on education, arts, nonprofit and government organizations

> We put our passion and purpose to work for you!

Page 3: TDC Case Studies-Branding

District Energy St. Paul

Identity, web and print

materials

“I just wanted to thank you

for the good work you did

creating our new site. It

looks really sharp and we

are getting good feedback.

It was a pleasure working

with you through this

process and your patience

is commendable.”

Jo Boyer

Marketing Communications

Ever-Green Energy, LLC

Having fun, doing good work, paying it forward.

When the nation was struggling through the energy crisis of the late 1970s, District Energy St. Paul was conceived out of a need to establish a stable and cost-effective means of heating downtown buildings. The founders were visionaries with an entrepreneurial spirit who looked beyond traditional solutions. They imbued in the company a culture of innovation that continues to guide us today.

As proud as we are of our success, we must look beyond the horizon to ensure that our future energy systems will be cost-effective and fully sustainable. Our ultimate goal is to completely eliminate the use of fossil fuel. This goal is attainable if we broaden our thinking and envision District Energy as a provider of integrated energy solutions rather than a traditional district energy system.

An integrated energy system is one that combines aspects of multiple systems and technologies to achieve greater efficiencies than any single system could ever achieve on its own. The combined heat and power (CHP) plant is one example of such a system. We use steam turbines to generate electricity, and capture the excess steam to heat the water used to heat downtown Saint Paul buildings.

Integrating energy systems can help solve the challenges that prevent a renewable energy technology from reaching its full potential, thereby making it more viable and cost-effective. For example, consider the promising technology of solar thermal, in which the sun’s energy is used to heat water, which can then be used to heat buildings. This is a great solution as long as the energy supply and customer demand remain in balance. However, when the system supplies more hot water than is needed, how do you store that energy and keep it available for use at night?

A hot water district energy system is the perfect complement to the use of solar thermal systems. We already have the hot water distribution system in place. By connecting a solar thermal system and adding a storage tank to the network, we could take in as much hot water as the solar system could create, distribute whatever amount is needed, and store the excess for future use. District Energy has been testing solar thermal heating on a small scale for the past year, using panels made in Minnesota, and we believe there is great potential for larger-scale application in the near future. Integrating these solutions with a biomass-fueled CHP plant increases energy efficiency and reduces costs.

Another means of producing more energy with less fuel is by recovering waste heat from our current heating plant. While the CHP facility is very efficient by conventional standards, we could extract even more usable energy from the same amount of fuel by implementing advanced heat recovery techniques and additional thermal storage. We are optimistic that we can

implement these advanced techniques in the next three to five years. This project would also reduce the steam plume that is visible around our plant in cold weather.

Biomass provides additional possibilities for integration into the district energy system. Wood residue already comprises about 70 percent of our fuel mix, but we are looking into other sources of agricultural byproducts, such as corn stover pellets, resulting from harvesting operations. Other methods of extracting energy from biomass are also being explored.

District Energy St. Paul, Inc. and District Cooling St. Paul, Inc. Annual Report 2008 | Yesterday, Today and Tomorrow–Still the Smart Choice

... AND TOMORROW

S

OLAR

BI

OGAS

BI

OMASS

NA

TURAL GAS

FOSS

IL

FUELS

LOCA

L RENEWABLES

HE

AT RECOVERYINTE

As the world confronts the dual realities of climate change and increasing energy demand, we must look beyond fossil fuels for long-term solutions. Fortunately, many companies, universities and governments are making substantial investments in energy research and development. We are uniquely positioned to integrate the best of these technologies into our system, making each technology more efficient than it could ever be by itself. That is the beauty of an integrated energy system, and we intend to be industry leaders for years to come.

Yesterday, Today and Tomorrow–Still the Smart Choice | District Energy St. Paul, Inc. and District Cooling St. Paul, Inc. Annual Report 2008

Thermal storage

Industrial, commercial and residential customers

HEATING AND COOLING PLANT

SATELLITE PLANTS

INTEGRATED ENERGY SYSTEM

WIN

D

SOLA

R

Page 4: TDC Case Studies-Branding

Having fun, doing good work, paying it forward.

Virtual Learning Labs

Logo and business card

“The creativity and design

has people commenting on

our business support

materials all the time. I

would highly recommend

The Design Company.”

Ken Miller

CEO

Virtual Learning Labs

VIRTUAL LEARNING LABS Co-creative work space at your fingertips

Ken Miller CEO

P.O. Box 44926

Eden Prairie, MN 55346

612 702 6252 M

877 433 6398 F

[email protected]

virtuallearninglabs.com

VIRTUAL LEARNING LABSVIRTUAL LEARNING LABS

Co-creative work space at your fingertips

VIRTUAL LEARNING

Ken Miller CEO

P.O. Box 44926

Eden Prairie, MN 55346

612 702

6252 M

877 433 6398 F

[email protected] LEARNING LABS

Ken Miller CEO

P.O. Box 44926

Eden Prairie, MN 55346

612 702

6252 M

877 433 6398 F

[email protected]

VIRTUAL LEARNING LABS

VIRTUAL LEARNING LABSCo-creative work space at your fingertips

Page 5: TDC Case Studies-Branding

Saint Paul College

Foundation and Centennial

branding, web and print

materials

“Man, this is Great!”

Susan Omoto, Executive

Director

Foundation & Alumni

Development

Saint Paul College

Having fun, doing good work, paying it forward.

Page 6: TDC Case Studies-Branding

Three Rivers Park District

Three Rivers University brand

and intranet training website

“The Design Company has

delivered a user-focused site

that far exceeds our

expectations – timely,

responsive, and creative

service has produced a

unique solution to our

organizational needs.”

Gregg Lindberg

Human Resource Manager

Three Rivers Park District

Having fun, doing good work, paying it forward.

Page 7: TDC Case Studies-Branding

Minnesota Safe Routes to

School (with the Minnesota

Department of Transportation)

Brand, marketing Plan, school

tool kit and website

“Thanks again for all your

great work for the MN SRTS

project! It was certainly a

mad dash to the end.”

Cindy Zerger,

AICP, ASLA, Designer

Toole Design Group

(Project Manager)

“Thank you! It looks great.”

Nicole Campbell

MnDOT Bicycle and

Pedestrian (Lead client)

Having fun, doing good work, paying it forward.

Page 8: TDC Case Studies-Branding

Minnesota Transportation

Center for Excellence

Brand and website

“It was a pleasure working

with you and your team. You

all made the process very

easy ... and [I] will definitely

be recommending The

Design Company in the

future.”

Chad Sheets

Director

MnSCU Minnesota

Transportation Center of

Excellence

Having fun, doing good work, paying it forward.

Page 9: TDC Case Studies-Branding

Minnesota Department of

Education

Identity and website interface

redesign

“The Commissioner could

not be more pleased with the

final product. And I have

nothing but praise for The

Design Company’s work and

your service.”

Charlene Briner

Chief of Staff

Office of the

Commissioner

Minnesota Department of

Education

Having fun, doing good work, paying it forward.

Page 10: TDC Case Studies-Branding

Cornerstone Stories

(for Customs Made LLC)

Identity, web and book design/

implementation

“Thanks, Pat! You rock!”

Jeff Ochs

Founders

Customs Made, LLC,

Having fun, doing good work, paying it forward.

Page 11: TDC Case Studies-Branding

Physician Wellness

Services (part of Workplace

Behavioral Solutions)

Identity, print, web, and

banner/display

“Kudos ... This website was

done on a very tight timeline

and I greatly appreciate

everyone's hard work on this

project!”

Lori Brostrom

Workplace Behavioral

Solutions

Having fun, doing good work, paying it forward.

PHYSICIAN WELLNESS SERVICESP R O M O T I N G H E A L T H I E R P R A C T I C E S

Physician Intervention Services

Discreet. Confidential. Effective.

Do you have a disruptive physician on

your staff? Someone who intimidates,

bullies or demeans coworkers and

patients, has verbal outbursts,

throws items at others or makes

physical threats? A physician who

engages in inappropriate sexual

behavior or retaliates against those

who make complaints?

Physicians exhibiting disruptive

behavior can be extremely costly in

terms of lost time, productivity and staff

morale. Unchecked, they potentially

threaten the safety of your patients and

staff, diminish the reputation of your

institution—and increase your exposure

to malpractice suits.

It’s often hard to know what to do and

how to do it—particularly in the early

stages when an inappropriate behavior

is noticed but not deemed critical.

Yet the need for early and effective

intervention has never been greater:

In order to keep JCAHO accreditation,

every hospital now must have a

system in place for recognizing and

effectively dealing with disruptive

physicians—whether they’re on staff

or simply have privileges.

In order to minimize the risk of

adverse events and malpractice

suits, medical groups must have the

awareness and skill set to intervene

effectively when a colleague or

employee first begins behaving

unprofessionally.

Organizations that identify and

deal with disruptive behaviors

and performance problems at the

earliest stages can not only save a

considerable amount of time and

money—but also mitigate risk.

RESEARCH DONE BY VANDERBILT UNIVERSITY

MEDICAL CENTER SHOWED THAT 9% OF

PHYSICIANS ACCOUNTED FOR 50% OF

UNSOLICITED PATIENT COMPLAINTS—AND OVER

50% OF MALPRACTICE DOLLARS PAID OUT OVER

THE STUDY PERIOD.

PHYSICIAN WELLNESS SERVICESP R O M O T I N G H E A L T H I E R P R A C T I C E S

Page 12: TDC Case Studies-Branding

Revealing Meth

in Minnesota

(sponsored by the Minnesota

County Attorneys Association)

Project identity, video

graphics, cd, display, print

materials and apron

“Have I told you how much

we all love this jacket

design? We do.... Just want

to let you know that our

event was successful on

Monday. And we feel very

good about our product.”

Sara Wolff

Executive Assistant to

Susan Gaertner,

Ramsey County Attorney

Having fun, doing good work, paying it forward.

REVEALING METH IN

MINNESOTA

Body

gra

phic

cour

tesy

of ©

The

Cou

rier-J

ourn

al.

The body’s natural reaction to stress, called the fight or flight response, is designed to last only a couple of minutes until a person reaches safety.

But drugs like meth release a rush of dopamine that hyperstimulates body systems for hours at a time.

Meth impacts every organ system

in the body: skin, heart, lungs, kidneys, and perhaps most devastating of all, the brain.

METH CAN BE SNORTED, INJECTED, SMOKED, OR DISSOLVED IN LIQUID AND INGESTED.

Syringes are used to inject drugs. Items like the insides of pens or rolled dollar bills can be used to snort drugs. Foil, pipes or even hollowed-out light bulbs can be used to smoke drugs. A heat source – like a lighter – is used to vaporize the

drug. Scorch marks are often left on the paraphernalia.

Powder, flakes, crystal (ice)METH COMES IN MANY FORMS AND COLORS.

FACES OF METHTM

Pictures courtesy of the Multnomah County Sheriff’s Office Faces of MethTM

program.

PHYSICAL APPEARANCE Dilated pupils Deterioration of skin Sores on the face or body Weight loss Deterioration of teeth Neglect of hygiene High blood pressure:

complaint of ~ headaches ~ dizziness ~ pounding or pains in the chest

BEHAVIOR Change in friends Unusual sleeping patterns

~ staying up for days, sleeping for days Changes in eating patterns

~ decreased appetite Extreme highs and lows in mood Change in sociability Repetitious behavior Anxiety / paranoia Confusion Violent outbursts

SIGNS OF METH USE

This brochure is funded by a grant from the Otto Bremer Foundation and by donations from county attorney offices.

www.revealingmeth.com

Minnesota County Attorneys Association 651-641-1600 www.mcaa-mn.org ©2007

REVEALING METH IN

MINNESOTA

Page 13: TDC Case Studies-Branding

MWMO (Mississippi

Watershed Management

Organization)

Identity, tagline and print

materials

“Hi Pat and Joy,

I think the training went

very well.

Happy New Year!”

Jenny Winkleman,

Education & Outreach

Manager,

Mississippi Watershed

Management Organization

Having fun, doing good work, paying it forward.

Page 14: TDC Case Studies-Branding

Sacred Heart Hospital

Identity and print materials

“Pat and Joy are the two

most gifted designers I’ve

ever hired. I’ve worked with

them on projects for The

Travelers, Supervalu, UofM,

PRI, and more. For Sacred

Heart, Pat took the client’s

extensive “wish list” and

turned it into a smart,

practical reality. Anytime

anyone asks me to

recommend a designer, I

start with The Design

Company.”

Duffy Pearce,

Project Co-ordinator

Having fun, doing good work, paying it forward.

A SYSTEM SECOND TO NONE

In an emergency environment, a matter of seconds can be a matter of life and death. That’s why Sacred Heart

has invested in a high-speed Multi-Slice CT Scanner. Able to obtain high-resolution images in single breathhold,

the Multi-Slice CT Scanner can complete scans in a few seconds that used to require several minutes. It’s so fast,

in fact, that young children can most often be scanned without sedation.

WHAT IT IS

A truly miraculous advance in scanning technology, the Multi-Slice CT Scanner combines x-ray technology and

computers to produce cross-sectional images of internal anatomy. This process enables physicians to obtain an

accurate diagnosis through non-invasive imaging. The Multi-Slice CT is the world’s first scanner to help doctors

simultaneously capture multiple images of a patient’s anatomy, while increasing image clarity for diagnosis in

brain, chest, abdomen, pelvis, spine, sinus and vascular studies.

GETTING TO THE HEART OF THE MATTER — FASTER

With this system Sacred Heart can perform a ‘virtual cardiac angiogram’ by imaging the heart in a matter of

seconds and putting it back together with 3D software. The virtual angiogram lets diagnosticians ‘drive through’

a 3D model of the patient’s heart looking for any blockages or coronary disease. It’s a non-invasive screening

device of enormous potential.

VIRTUALLY UNSURPASSED

Other non-invasive screening exams that can be performed

with the new system include pain-free virtual colonoscopies

and virtual bronchoscopies. This new system gives physicians

the ability to look at any part of the body from any angle and

isolate only the components they want to see. For example,

you can opt to look only at the bones, only at the soft tissue

or only at the arteries.

SEE FOR YOURSELF

The CT Scanner joins a suite of state-of-the-art technology in

Sacred Heart’s Radiology Department, which is the beta-site for

GE’s latest mammography system and home to a new bone

densitometer for early detection of Osteoporosis. If you’d like

to see for yourself what the Multi-Slice CT Scanner can do, call

Name Name at (phone) to see a live demonstration or to

review film from past procedures.

SACRED HEART HOSPITAL

Miracles happen here

S A C R E D H E A R T H O S P I T A L

M i r a c l e s h a p p e n h e r e

A New Advance Toward HEALTHCARE2 0 0 4

FASTER THAN A SPEEDING AMBULANCE

I n t r o d u c i n g t h e f i r s t M u l t i - S l i c e C T S c a n n e r i n W e s t e r n W i s c o n s i n

SACRED HEART HOSPITAL

Miracles happen here

900 West Clairemount Avenue

Eau Claire WI 54701

715 839.4121

888 445.4554

www.sacredhearthospital-ec.org

An Affiliate of Hospital Sisters Health System

HEALTHCARE2004 COME SEE HOW FAR HEALTHCARE

IN WESTERN WISCONSIN HAS COME

RadiologyCT Scans

S A C R E D H E A R T H O S P I T A L

M i r a c l e s h a p p e n h e r e

Welcome.How may we

he lp you?

S A C R E D H E A R T H O S P I T A L

M i r a c l e s h a p p e n h e r e

PROPOSED BROCHURE COVER LAYOUT AND SECONDARY COLOR PALETTE

RadiologyCT Scans

S A C R E D H E A R T H O S P I T A L

M i r a c l e s h a p p e n h e r e

Welcome.How may we

he lp you?

S A C R E D H E A R T H O S P I T A L

M i r a c l e s h a p p e n h e r e

PROPOSED BROCHURE COVER LAYOUT AND SECONDARY COLOR PALETTE

Page 15: TDC Case Studies-Branding

Minnesota Pollution

Control Agency

Identity and print materials

“TDC worked with us in

creating a fresh, new

graphical identity for our

large agency. It was a long

and grueling process, with

lots of (often torturous)

employee input. They rolled

through the punches,

worked easily with our

communication staff, and

delivered a solid solution.”

Paul Andre,

Communications/Marketing,

Minnesota Pollution Control

Agency

Having fun, doing good work, paying it forward.

MIN

NE

SO

TAP

OLL

UT

ION

CO

NT

RO

LA

GE

NC

Y

2003Volunteer Surface Water

Monitoring Guide“You’ve got to protect the natural resources for the benefit of the state

for years and years ahead of us…not just for my generation but formany, many future generations.”

—Willard Munger

Minnesota Pollution Control Agency

Page 16: TDC Case Studies-Branding

Minnesota Department of

Transportation (Minnesota

GO Campaign)

Identity, print and web

templates

“The design has been really

wonderful for us - flexible

and adaptable but

recognizable and has

helped us create a strong

brand identity in a short

period of time.”

Philip P. Schaffner

Principal Planner

Minnesota Department of

Transportation

Having fun, doing good work, paying it forward.

Page 17: TDC Case Studies-Branding

One Minute Reader

(developed for Read Naturally)

Product brand, book/CD Series,

website and modular display

“I am thrilled to see our

image look better and

better.”

Marc Matsoff

President

Read Naturally

Having fun, doing good work, paying it forward.

74. The Typography

Certain typefaces have been determined by Read Naturally for storyreproduction. These will remain unchanged for now.

Where typeface has not been established, use the Gill Sans family: Gill Sans Light, Gill Sans, and Gill Sans Ultra Bold.

Text is usually set 12/13 fl/rr. Please use arial or helvetica in situation where the Gill Sans family is unavailable.

Gill Sans Light

Aa Bb Cc Gill Sans

Aa Bb Cc

Gill Sans Ultra Bold

AaBbCc

53.The Color Palette

Each of the five One Minute Reader levels have been assigned a colorand each color is represented in the logo.

PMS151

Watch/CDcore

Level 1

PMS185

Watch/CDface

Level 2

PMS2587

Type

Level 3

PMS299

Watchcrown/stem

Level 4

PMS361

Watchbow

Level 5

This is a Level 1 Kit.

The reader knows some letter sounds and some easy words.

Level 2

The reader can sound out words and read simple sentences.

Level 3

The reader can read longer sentences with a few difficult words.

Level 4

The reader is ready to read text with more difficult words.

Level 5

The reader is ready for the challenge of more difficult concepts.

©2005 | A publication of

www.readnatually.com www.oneminutereader.com

Take time for fluency.What is fluency?

Reading fluency is the ability to read as easily as you speak.

Why is it important?Fluency is a key to comprehension

and reading enjoyment.

Which books are right for you?

Level 1 Reading Kit

Contains:

A book with 5 stories

Audio CD

Instruction DvD

Timer

Scoring Pencil

LeveL

3

LeveL

2LeveL

1

LeveL

4

LeveL

5

ReadAlong...

Rea

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eyo

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score!

Ready, Set,Orange

How does it work?

LeveL1

LeveL 2

LeveL3LeveL4LeveL 5

Read alone several times tobecome fluent.

Time yourself each time you read,

and watch your score go up!

Read along with

the CD to learn

the words.

A m o t i v a t i n g s y s t e m t o i m p rove re a d i n g f l u e n c y a t h o m e

TM

Rea

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ng

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Level 1

The reader knows some letter sounds and some easy words.

This is a Level 2 Kit.

The reader can sound out words and read simple sentences.

Level 3

The reader can read longer sentences with a few difficult words.

Level 4

The reader is ready to read text with more difficult words.

Level 5

The reader is ready for the challenge of more difficult concepts.

©2005 | A publication of

www.readnatually.com www.oneminutereader.com

Take time for fluency.What is fluency?

Reading fluency is the ability to read as easily as you speak.

Why is it important?Fluency is a key to comprehension

and reading enjoyment.

Which books are right for you?

Level 2 Reading Kit

Contains:

A book with 5 stories

Audio CD

Instruction DvD

Timer

Scoring Pencil

LeveL

3

LeveL

2LeveL

1

LeveL

4

LeveL

5

ReadAlong...

Rea

dA

lon

e..

.R

ais

eyo

ur

score!

Ready, Set,Red

How does it work?

LeveL1

LeveL 2

LeveL3LeveL4LeveL 5

Read alone several times tobecome fluent.

Time yourself each time you read,

and watch your score go up!

Read along with

the CD to learn

the words.

A m o t i v a t i n g s y s t e m t o i m p rove re a d i n g f l u e n c y a t h o m e

Rea

dy, S

et, Red

Le

vel 2

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adin

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neM

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teRea

der

TM

Level 1

The reader knows some letter sounds and some easy words.

Level 2

The reader can sound out words and read simple sentences.

Level 3

The reader can read longer sentences with a few difficult words.

Level 4

The reader is ready to read text with more difficult words.

This is a Level 5 Kit.

The reader is ready for the challenge of more difficult concepts.

©2005 | A publication of

www.readnatually.com www.oneminutereader.com

Take time for fluency.What is fluency?

Reading fluency is the ability to read as easily as you speak.

Why is it important?Fluency is a key to comprehension

and reading enjoyment.

Which books are right for you?

Level 5 Reading Kit

Contains:

A book with 5 stories

Audio CD

Instruction DvD

Timer

Scoring Pencil

LeveL

3

LeveL

2LeveL

1

LeveL

4

LeveL

5

ReadAlong...

Rea

dA

lon

e..

.R

ais

eyo

ur

score!

Ready, Set,Green

How does it work?

LeveL1

LeveL 2

LeveL3LeveL4LeveL 5

Read alone several times tobecome fluent.

Time yourself each time you read,

and watch your score go up!

Read along with

the CD to learn

the words.

A m o t i v a t i n g s y s t e m t o i m p rove re a d i n g f l u e n c y a t h o m e

TM

Rea

dy, S

et, Green

Le

vel 5

Re

adin

g Kit

neM

inu

teRea

der

Level 1

The reader knows some letter sounds and some easy words.

Level 2

The reader can sound out words and read simple sentences.

This is a Level 3 Kit.

The reader can read longer sentences with a few difficult words.

Level 4

The reader is ready to read text with more difficult words.

Level 5

The reader is ready for the challenge of more difficult concepts.

©2005 | A publication of

www.readnatually.com www.oneminutereader.com

Take time for fluency.What is fluency?

Reading fluency is the ability to read as easily as you speak.

Why is it important?Fluency is a key to comprehension

and reading enjoyment.

Which books are right for you?

Level 3 Reading Kit

Contains:

A book with 5 stories

Audio CD

Instruction DvD

Timer

Scoring Pencil

LeveL

3

LeveL

2LeveL

1

LeveL

4

LeveL

5

ReadAlong...

Rea

dA

lon

e..

.R

ais

eyo

ur

score!

Ready, Set,Purple

How does it work?

LeveL1

LeveL 2

LeveL3LeveL4LeveL 5

Read alone several times tobecome fluent.

Time yourself each time you read,

and watch your score go up!

Read along with

the CD to learn

the words.

A m o t i v a t i n g s y s t e m t o i m p rove re a d i n g f l u e n c y a t h o m e

TM

Rea

dy, S

et, Pu

rple

Le

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Re

adin

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neM

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teRea

der

Level 1

The reader knows some letter sounds and some easy words.

Level 2

The reader can sound out words and read simple sentences.

Level 3

The reader can read longer sentences with a few difficult words.

This is a Level 4 Book.

The reader is ready to read text with more difficult words.

Level 5

The reader is ready for the challenge of more difficult concepts.

US $9.99

©2005 | A publication of

www.readnatually.com www.oneminutereader.com

Take time for fluency.What is fluency?

Reading fluency is the ability to read as easily as you speak.

Why is it important?Fluency is a key to comprehension

and reading enjoyment.

Which books are right for you?

One MinuteR

eader

Rea

dy,

Set,B

lue1:FeelingGreen2:DangerintheSky?3:CandyBarTre

es

4:Col

dQ

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5:M

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Yours

elf©2005 Read Naturally

Five stories inside

Feeling Blue – or Green

Danger in the Sky?

Candy Bar Trees

Cold Quarters

Meeting Harry

A m o t i v a t i n g s y s t e m t o i m p rove re a d i n g f l u e n c y a t h o m e

LeveL

3

LeveL

2LeveL

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LeveL

4

LeveL

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Rea

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Ready,Set, Blue

Read

Alo

ng

...

Re

ad

Alo

ne

...

Rais

eyour score!

Ready,Set, Blue Authors: Jane Matsoff and Anne Armstrong

Illustrators: Brian Call and Oops Animation

Cover Design: The Design Company

Contributing editors: Anne Armstrong,

Becky Aldridge, Candyce Ihnot, and Marc Matsoff

Chief editor: Jane Matsoff

How does it work?

LeveL1

LeveL 2

LeveL3LeveL4LeveL 5

Read alone several times tobecome fluent.

Time yourself each time you read,

and watch your score go up!

Read along with

the CD to learn

the words.

Level 1

The reader knows some letter sounds and some easy words.

Level 2

The reader can sound out words and read simple sentences.

Level 3

The reader can read longer sentences with a few difficult words.

This is a Level 4 Book.

The reader is ready to read text with more difficult words.

Level 5

The reader is ready for the challenge of more difficult concepts.

US $9.99

©2005 | A publication of

www.readnatually.com www.oneminutereader.com

Take time for fluency.What is fluency?

Reading fluency is the ability to read as easily as you speak.

Why is it important?Fluency is a key to comprehension

and reading enjoyment.

Which books are right for you?

One MinuteR

eader

Rea

dy,

Set,B

lue1:FeelingGreen2:DangerintheSky?3:CandyBarTre

es

4:Col

dQ

uart

ers

5:M

eetin

gH

arry

6:vo

cabu

lary

5:Te

st

Yours

elf©2005 Read Naturally

Five stories inside

Feeling Blue – or Green

Danger in the Sky?

Candy Bar Trees

Cold Quarters

Meeting Harry

A m o t i v a t i n g s y s t e m t o i m p rove re a d i n g f l u e n c y a t h o m e

LeveL

3

LeveL

2LeveL

1

LeveL

4

LeveL

5

ReadAlong...

Rea

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lon

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ais

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ur

score!

Ready,Set, Blue

Read

Alo

ng

...

Re

ad

Alo

ne

...

Rais

eyour score!

Ready,Set, Blue Authors: Jane Matsoff and Anne Armstrong

Illustrators: Brian Call and Oops Animation

Cover Design: The Design Company

Contributing editors: Anne Armstrong,

Becky Aldridge, Candyce Ihnot, and Marc Matsoff

Chief editor: Jane Matsoff

How does it work?

LeveL1

LeveL 2

LeveL3LeveL4LeveL 5

Read alone several times tobecome fluent.

Time yourself each time you read,

and watch your score go up!

Read along with

the CD to learn

the words.

Level 1

The reader knows some letter sounds and some easy words.

Level 2

The reader can sound out words and read simple sentences.

Level 3

The reader can read longer sentences with a few difficult words.

This is a Level 4 Book.

The reader is ready to read text with more difficult words.

Level 5

The reader is ready for the challenge of more difficult concepts.

US $9.99

©2005 | A publication of

www.readnatually.com www.oneminutereader.com

Take time for fluency.What is fluency?

Reading fluency is the ability to read as easily as you speak.

Why is it important?Fluency is a key to comprehension

and reading enjoyment.

Which books are right for you?

One MinuteR

eader

Rea

dy,

Set,B

lue1:FeelingGreen2:DangerintheSky?3:CandyBarTre

es

4:Col

dQ

uart

ers

5:M

eetin

gH

arry

6:vo

cabu

lary

5:Te

st

Yours

elf©2005 Read Naturally

Five stories inside

Feeling Blue – or Green

Danger in the Sky?

Candy Bar Trees

Cold Quarters

Meeting Harry

A m o t i v a t i n g s y s t e m t o i m p rove re a d i n g f l u e n c y a t h o m e

LeveL

3

LeveL

2LeveL

1

LeveL

4

LeveL

5

ReadAlong...

Rea

dA

lon

e..

.R

ais

eyo

ur

score!

Ready,Set, Blue

Read

Alo

ng

...

Re

ad

Alo

ne

...

Rais

eyour score!

Ready,Set, Blue Authors: Jane Matsoff and Anne Armstrong

Illustrators: Brian Call and Oops Animation

Cover Design: The Design Company

Contributing editors: Anne Armstrong,

Becky Aldridge, Candyce Ihnot, and Marc Matsoff

Chief editor: Jane Matsoff

How does it work?

LeveL1

LeveL 2

LeveL3LeveL4LeveL 5

Read alone several times tobecome fluent.

Time yourself each time you read,

and watch your score go up!

Read along with

the CD to learn

the words.

Page 18: TDC Case Studies-Branding

Tree Trust

Identity and tagline

“Everyone liked it ... lots of

praise for you and the

committee and all our

“fabulous” work. The vote

was unanimous. ”

Dorothy A. Dahlenburg

Director of Development

Tree Trust

Having fun, doing good work, paying it forward.

Page 19: TDC Case Studies-Branding

Cornell Catholic Community

Identity, website and print

materials

“Scott has been wonderful

to work with. He has been

patient and kind as I

blunder through the web

part of the process.”

Mary Benetti

Director of Development

Cornell Catholic Community

(Editor’s note:

Mary did not “blunder” at all.

She definitely“got it!”)

Having fun, doing good work, paying it forward.

Cornell Catholic CommunityCornell University

Cornell Catholic CommunityG19 Anabel Taylor Hall

548 College Avenue

Ithaca, NY 14853-1001

t. (607) 255-4228

f. (607) 255-7793

[email protected]

www.cornellcatholic.org

Cornell Catholic CommunityCornell University

... is excited to announce the launch of our new website!

www.cornellcatholic.org

Cornell Catholic CommunityCornell UniversityThe Reverend Daniel T. McMullinDirectorG19 Anabel Taylor Hall548 College Avenue / Ithaca, NY 14853-1001t. 607.255.6013 / f. 607 255.7793e. [email protected]

Page 20: TDC Case Studies-Branding

Snake Oil

Game name, brand identity,

game cards, packaging and

website

“Well, step right up and let

me tell you about Snake Oil,

the party game that’s sure

to cure the direst of

doldrums. Just look at this

box full of colorful cards –

285 of them, just counting

the Word Cards, and

another 72 if you add the

Customer Cards. ... The

Colorful and Clever

Customer Cards …”

Major Fun review

www.majorfun.com/

2012/02/26/snake-oil/

Having fun, doing good work, paying it forward.

Page 21: TDC Case Studies-Branding

Chicano Latino Affairs

Council (CLAC)

Identity, web and print

materials

“You are the best!!!!!!!!”

Rogelio L. Muñoz, Jr.

Executive Director, CLAC

Having fun, doing good work, paying it forward.

A CORNERSTONE OF M INNESOTA’S FUTURE

MINNESOTANOS

30AÑOS

CLAC

WEDNESDAY, OCTOBER 15, 2008 AT 6:00 PMC R O W N E P L A Z A S T . P A U L R I V E R F R O N T H O T E L KEYNOTE SPEAKER OLGA VISO, DIRECTOR OF THE WALKER ART CENTER

M A S T E R O F C E R E M O N I E S J O H N C R O M A N O F K A R E 1 1

P L E A S E R S V P B Y O C T O B E R 1 , 2 0 0 8V I S I T W W W . C L A C . S T A T E . M N . U S T O R E G I S T E R O N L I N E , C A L L 6 5 1 . 2 9 6 . 9 5 8 7

E M A I L C L A C . D E S K @ S T A T E . M N . U S , O R U S E T H E E N C L O S E D R E P L Y C A R D .

M I N N E S O TA N O S ,

Latinos in Minnesota, have significantly added to the state’s rich mosaic of cultural

diversity and economic strength since Minnesota became a state 150 years ago.

B U I L D I N G A P R O U D L E G A C Y O F 3 0 Y E A R S ,

CLAC has served Minnesota’s Latino community through public service and state

legislative representation. During 2008 Hispanic Heritage Month, come celebrate this

milestone in Latino Minnesota history and inspire the future leadership of Minnesotanos.

30AÑOS

CLAC

RSVP Chicano Latino Affairs Council 30th Anniversary Dinner

Contact Person:

Organization:

Address:

Phone:

E-Mail:

n I will attend CLAC’s 30th Anniversary event!

Please reserve ____ spaces at $30.00 each

n I would like to become a table sponsor

(reserved table of 8 for $ 240.00 )

If you would like to pay by credit card, please call or go online. If you are paying by check, please fill out this RSVP form, detach, fold, and mail to CLAC in an envelope.

Make checks payable to: Chicano Latino Affairs Council

Please list all persons in your reserved party:(Please check meal preference) poultry vegetarian

1. n n

2. n n

3. n n

4. n n

5. n n

6. n n

7. n n

8. n n

There will be limited complimentary parking. $5 parking vouchers will be available at event registration.

For more information, please call 651-296-9587or email Gladys Rodriguez at [email protected] mail registration to: Chicano Latino Affairs Council60 Empire Drive, Suite 203 / St. Paul, MN 55103

DE

TAC

H

FOLD

Page 22: TDC Case Studies-Branding

Gregg Lindberg

for Public Schools

Identity, promotional materials

and website

“THIS LOOKS GREAT!

Thanks a million. I need to

buy you lunch ... and

dinner ...”

Gregg Lindberg

Candidate for School Board

Having fun, doing good work, paying it forward.

Prepared and paid for by the Gregg Lindberg for Schools Committee, 2824 Pennsylvania Avenue South, Saint Louis Park Minnesota 55426

www.GreggLindberg.com

g ... gregg lindberg.As a lifelong resident and student of Park schools, I am looking forward to the opportunity to give back.

g ... great thinking.

Questions, concerns, or comments? Email [email protected] or call 952.920.0650. Learn more at www.gregglindberg.com.

Prepared and paid for by the Gregg Lindberg for Schools Committee, 2824 Pennsylvania Avenue South, Saint Louis Park, Minnesota 55426

Guide Stewardship Establish priorities.Set expectations. Measure financial performance.

Grow the Best Develop teachers.Engage students. Quality classrooms.

Go the DistanceLifelong learning.Self-motivated achievement.Community vitality.

Guarantee Equal Opportunity Address learning disabilities. Promote diversity. Accessible learning.

Get Involved Connect parents.Approachable schools.Strengthen communication. g

vote gregg on november 3, 2009.gregg lindberg for saint louis park school board.

Page 23: TDC Case Studies-Branding

Minnesota STEM Network

Identity and state fair

materials

“Thanks very much, Pat -

they look great! ... very

nicely done! A very

attractive design! And with

the titles in each of the

letters, it make it very user-

friendly for folks unfamiliar

with STEM. It looks great in

bookmark format, T-shirt

and mug. Excellent work!”

Dr. Mike Lindstrom

SciMathMN Executive

Director

Having fun, doing good work, paying it forward.

Page 24: TDC Case Studies-Branding

No Place Like Home

Communities

Identity and print materials

“We are really grateful to

you and Design Company

for the good start you’ve

given us. The “funky

house” and the yellow brick

road feel just right for us.

Thank you.”

Emily Fuerste, Executive

Director

No Place Like Home

Communities

Having fun, doing good work, paying it forward.

Page 25: TDC Case Studies-Branding

National Conservatory of

Contemporary Theater

Identity and brochure design

“I wanted to thank you for

all your amazing (and

basically gratis) work for

getting the prospectus

ready for us and for NCCT.

It is beautiful, and the logo

is amazing.”

Kathy Hendrickson

Founder,

National Conservatory of

Contemporary Theater

Having fun, doing good work, paying it forward.

NCCT7 | 8

>C o m b i n i n g

d i v e r s e , t r a d i t i o n a l

p e r f o r m i n g a r t s t e c h n i q u e s s u c h a s T h a i s h a d o w

p u p p e t s w i t h c o n t e m p o r a r y

t h e a t e r f o r m s .

C NA

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ON

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AT

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2 0 1 0 / 1 1 M A S T E R S O F A R T S P R O G R A M

F A C U L T Y

World renown faculty teaching in an intimate

and powerful setting. Instructors from New

York City to Los Angeles arrive and give

personal learning experiences

F r o m M i k e N i c h o l s ,

D i r e c t o r N e w Y o r k

“...rare combination of tremendous faculty.“

Mike Nichols , Director

NCCT

2 0 1 0 / 1 1 M A S T E R S O F A R T S P R O G R A MC N

AT

ION

AL

CO

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VA

TO

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OF CON

TEMPO

RARY T

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AT

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3 | 4

>C o m b i n i n g

d i v e r s e , t r a d i t i o n a l

p e r f o r m i n g a r t s t e c h n i q u e s s u c h a s T h a i s h a d o w

p u p p e t s w i t h c o n t e m p o r a r y

t h e a t e r f o r m s .

Audition Technique courses, guest New York

and Los Angeles artists, New York internships,

and New York and Twin Cities Partners, we

are not only interested in training professional

actors, but in preparing them to get the job.”

·

C U R R I C U L U M

The NCCT Acting Track is designed with the

working actor in mind, designed to give our

graduates the best shot at getting work in

this highly competitive field. The curriculum

is a perfect blend of world-class conservatory

training and practical job training and

connection building.

The forward thinking curriculum is a hybrid

of the best in New York conservatory training

taught by industry leaders and master

teachers from New York, the Twin Cities,

and Los Angeles. Through our Business of

Acting seminars,

F r o m M a y o r R . T . R y b a k ,

M i n n e a p o l i s

“NCCT fits right into the

cultural and economic

landscape we envision.

Their emphasis on

training artists for

work in the theatre is

a missing piece of the

educational offerings in

our community.“

R.T. Rybak,

Minneapol is Mayor

NCCT

M I S S I O N

The National Conservatory of Contemporary

Theatre (NCCT) is a post-secondary school

modeled after top conservatories in New

York City with a progressive curriculum

taught by some of nation’s premiere industry

professionals. The core values of NCCT are:

1. A pragmatic and forward-looking

approach to curriculum and teaching

methodologies.

2. A deep-rooted belief in collegial and

mutually supportive community partnerships.

3. A focus on profitability as key to our

continuing high-level of quality service and

performance.

G O A L S

The primary goals of NCCT based on our core

values are as follows:

1. To provide cost-effective professional

actor training, utilizing the best of traditional

acting conservatory models, blending

Stanslavski based technique and Viola Spolin

improvisation with forward thinking trends in

post-secondary education and theatre training

curriculum.

2. To graduate students who are

prepared to work in the theatre upon

completion of our program. Armed not only

with solid training from our expert instructors,

guest directors and the best industry

professionals the market has to offer, but also

with professional contacts in the Twin Cities,

New York, and Los Angeles they have made

during their training.

3. To enhance the already dynamic Twin

Cities’ arts community through partnerships

with local theaters—including: Mixed

Blood Theatre, The Jungle Theater, The

Children’s Theatre Company, Theater Mu,

and The Playwright’s Center. This reciprocal

relationship with our local partners (and

partners in New York) will augment the student

experience, provide a well-trained talent pool

to the already excellent Twin Cities market,

and make NCCT a destination for education,

collaboration and arts dialogue.

4. To become a fully integrated member

of the Twin Cities artistic and educational

communities while creating a national

reputation of Minnesota as a destination for

professional theatre training.

W E L C O M E T O N C C T

The Nat iona l Conservatory o f

Contemporary Theater i s lead ing

the way in the re th ink ing o f post

secondary educat ion by p rov id ing

a l te rnat ives to t rad i t iona l educat ion

models , mak ing conservatory t ra in ing

a f fo rdab le and p rac t i ca l whi le s t i l l

mainta in ing the h ighest qua l i t y.

1 | 2

>C o m b i n i n g

d i v e r s e , t r a d i t i o n a l

p e r f o r m i n g a r t s t e c h n i q u e s s u c h a s T h a i s h a d o w

p u p p e t s w i t h c o n t e m p o r a r y

t h e a t e r f o r m s .

2 0 1 0 / 1 1 M A S T E R S O F A R T S P R O G R A MC N

AT

ION

AL

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VA

TO

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OF CON

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RARY T

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2 0 1 0 / 1 1 M A S T E R S O F A R T S P R O G R A M

Page 26: TDC Case Studies-Branding

Nancy Randall Dana

Identity and print materials

“You are amazing. Have I

told you that lately?”

Nancy R. Dana

Licensed Administrator and

Superintendent

Executive Director

St Paul City School

Having fun, doing good work, paying it forward.

Page 27: TDC Case Studies-Branding

Pop for Champagne

Brand, logo animation, web

and print materials

“Pops for Champagne has

had a sparkling relationship

with The Design Company

for 20 years. Their graphic

design talent has created

an identity that has helped

Pops achieve local

landmark status and world

recognition.”

Tom Verhey

Owner

Pops for Champagne

Having fun, doing good work, paying it forward.

6 0 3 6 0 16 0 5

q q qq p o p s s h o p p o p s f o r c h a m p a g n e p o p s f o r c h a m p a g n e

p o p s f o r c h a m p a g n e p o p s f o r c h a m p a g n ep o p s f o r c h a m p a g n e p o p s f o r c h a m p a g n e

po

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pops for champagne

invites you and a guest for a

hard hat preview party

wednesday

august 30,2006

6 pm to 8 pm

pops for champagne

601 n.state street (at ohio)

r.s.v.p.:[email protected]

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c e l e b r a t e !

hard hat prev iew par ty

August 30

© pops for champagne 2006 public relations by wagstaff worldwide, inc / los angeles - san francisco - chicagodesign by The Design Company / Saint Paul

Page 28: TDC Case Studies-Branding

Windsor Companies

Identity and print materials

“Thanks ever so much”

Margaret Malde-Arnosti,

RLA

Landscape Architect

Windsor Companies

Having fun, doing good work, paying it forward.

WINDSORC O M P A N I E S

WINDSORC O M P A N I E S

WINDSORC O M P A N I E S

WINDSORC O M P A N I E S

Windsor Companies believes that landscapes are an extension of a home or building. That’s why Windsor has spent the past three decades designing, constructing, and maintaining landscapes that are perfectly suited to the people that will use them. Windsor has won more than 30 national and regional design awards.

Windsor’s staff has the expertise to tackle large, complex projects. But they are also friendly and approachable. And that makes every design special.

Windsor understands landscapes. And Windsor understands its clients. That’s because the people at Windsor see landscapes as vital extensions of the homes and buildings they surround. A Windsor landscape is creatively designed, carefully crafted, and impeccably maintained. A Windsor landscape is a place for living.

A B O U T

WINDSOR

ArchitectureLandscape ArchitectureSite Planning/Graphics

Landscape PlantingPools/Water Features

Irrigation/LightingDecks/Arbors/Pergolas

Driveways/WalkwaysPatios/Walls

FencesRemodeling

Lawn CareGardening

Winter Maintenance

WINDSORC O M P A N I E S

LANDSCAPE DESIGN, INSTALLATION & MAINTENANCE

online portfolio: www.windsorcompanies.comT: 651.482.0205 / F: 651.482.0607

1175 Highway 36 East / Saint Paul MN 55109

WINDSOR COMPANIES IS A DIVISION OF L.A.C. ENTERPRISES, INC.

WINDSORC O M P A N I E S

L A N D S C A P E D E S I G N , I N S TA L L AT I O N & M A I N T E N A N C E

online portfolio: www.windsorcompanies.comT: 651.482.0205 / F: 651.482.0607

1175 Highway 36 East / Saint Paul MN 55109

W I N D S O R C O M PA N I E S I S A D I V I S I O N O F L . A . C . E N T E R P R I S E S , I N C .

WINDSORC O M P A N I E S

AWARD-WINNING RESIDENTIAL DESIGN This home is perched at the top of a steep hill that descends to a small lake.

Unfortunately, the slopes were eroding, the dining areas were too small and the wooden walls and steps were beginning to fail.

The simple, richly detailed solution demonstrates Windsor’s ability to work with its clients and creatively solve landscape problems. A larger wooden deck, a stone terrace and a sinuous stone wall replaced the multi-level decks and steps.

The pool is now surrounded by warm patterned concrete. The terrace is home to a large overhead pergola for shelter from the sun, a stone fireplace for evening entertainment, and the sound of a cascading waterfall.

C O M M E R C I A LL A N D S C A P E S

I R R I G A T I O N

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Identity samples

from the archives…

Having fun, doing good work, paying it forward.

Page 30: TDC Case Studies-Branding

Having fun, doing good work, paying it forward.