Teacher’s India

Going Social Differently

Why Social Media?

When we began…

What do we talk about?Engaging the Target Audience

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Brand History

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Drinking

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Parties

Event Associations

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Drinking

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Us Them

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Drinking

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Event Associations

Us Them

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Are we on the right track?

How often should we change subjects/themes?

How much should we talk about events?

When’s the right time to post?

How much is too much?

What’s the right tone to address Fans?

How’re the Fans going to react?

How many posts per day?

How often should we change subjects/themes?

When’s the right time to post?

What’s the right tone to address Fans?

There’s no way to know for sure

How’re the Fans going to react?

How many posts per day?

Are we on the right track?

How much should we talk about events?

How much is too much?

3065 Impressions1.27% Feedback

5020 Impressions2.25% Feedback

August 2010

Teacher’s India today1,35,000+ Fans in 7

months

One of the highest user-

bases among Scotch

pages in India

Consistently high

engagement &

Impression ratio

And on

Twitter…

Contagious

Conversations

What We’ve Learnt So Far…

1. Be Relevant, Stay

Relevant

2. Analyze, Learn &

Implement

3. Build A Social Path

Thank you for your time

Shilpa PuriVice President, Publicis Modem