teaching sub product definition and recommendation output
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Teaching Global Internship Program
Why we talk about teaching GIP?
GIP Strategic Meeting | Nov 30-Dec 2 in Poland
17%
83%
Teaching & Language Edu-cation
Teaching & Language EducationOthers
1. It is one of the most important sub products for AIESEC GIP Program and it has huge potential in a lot of markets.
Teaching Demand in 2011
INDIA
CHINA, M
AINLA
ND
INDONESIA
TURKEY
POLAND
COLOM
BIA
CAMBODIA
RUSSIAN FE
DERATION
BRAZIL
EGYPT0
50
100
150
200
250
The demand from emerging market is obvious
.
GIP Strategic Meeting | Nov 30-Dec 2 in Poland
For Students who don’t have education related career plan:• Gain professional development through teaching(not
necessarily as preparation for education career)• Cross-cultural experience• Glimpse of education system in another country
2. It provides unique and valuable experience for EP.
GIP Strategic Meeting | Nov 30-Dec 2 in Poland
2. It provides unique and valuable experience for EP.
For Students who plan education related career:• Gain professional development through teaching
(Practical preparation for future career)• Cross-cultural experience• Network• Understanding of education system in another country
GIP Strategic Meeting | Nov 30-Dec 2 in Poland
Education3. As a sub-product, it can go beyond and be a solution for the world biggest challenge.
GIP Strategic Meeting | Nov 30-Dec 2 in Poland
Contribution as a youth organization:
Value based leaders in education field
3. As a sub-product, it can go beyond and be a solution for the world biggest challenge.
How to develop Teaching GIP sub product?
Essence: Product
Definition
Progress: Product Growth
Strategy
What is
Teaching Global Internship Program?
Product Definition
Teaching Global Internship Program provides cross-cultural professional development experience in teaching filed.
Product Definition
Teaching Global Internship Program We provide teaching global internship in a host organisation, through which a young person contributes to the goals of the organisation, completes a job description requiring related expertise or skills, and receives supervision and evaluation on his or her professional development.
Teaching GIP Indicators
Indicators:1) Clear JD related to teaching. JD will mentioned
the target group of students the intern will be working with, preparation needed, the general flow of the internship
2) Salary. Intern has to be paid for work.3) At least 35 working hours per week, including course preparation in the office.
Teaching GIP Indicators
Indicators:4) External supervision and evaluation by the TN taker5) Selection process must be conducted by TN taker to qualify the intern.6) AIESEC should not be the TN-taker
Teaching GIP Indicators
Detailed working field and backgrounds:• Advanced Teaching• Child (Youth) Education• Foreign Languages Education• Introductory Teaching• Linguistics• Subjects Education
Recommended JD example:
If TN taker is a language school.
1. Conduct English lessons for different language level groups (Elementary, Pre-Intermediate, Intermediate, Upper-Intermediate).2. Work with students from 7 to 40 years old.3. Develop and prepare in advance learning/educational plan as well as materials being used in the course. Feedback will be given from manager before the Interns arrival
Recommended JD example:
If TN taker is a language school.
4. Prepare training for teachers of the language center on methods of language education being used in his\her country.5. Candidates will be interviewed by the teacher and manager of the Language center. If selected the Intern should prepare his education material for their teaching groups and get the feedback for this before his arrival. Upon arrival the Intern can expect to start delivering classes. Feedback should be given at least on a weekly basis.
If TN taker is an export company
1. Conduct Business English lessons for different language level groups (Elementary, Pre-Intermediate, Intermdiate, Upper-Intermediate).2. Deliver classes at companies for employees (Business English, General Course) using mostly interactive methods3. Develop and prepare advance learning and educational plans as well as materials to be used in the course. Feedback will be given from the manager before the Interns arrival
Recommended JD example:
If TN taker is an export company
4. Prepare and deliver extra-courses such as: business ethics in the Interns country. The topics of these courses will be discussed and decided upon arrival. 5. Candidates will be interviewed by company. Upon arrival the Intern can expect to start delivering classes. Feedback should be given at least on a weekly basis.
Recommended JD example:
How can we trigger Teaching sub product growth?
Product Growth Bottlenecks
What stops us from growing?
Doubts of the
Network
Market Challenge
Operation Challenge
Product Growth Bottlenecks
What stops us from growing?
Doubts of the Network
• Doubts of the grey area between GIP and GCDP in Teaching Internship
• Doubts of market value
Lack of efforts on this program
Product Growth Bottlenecks
What can we do to solve the challenge?
Doubts of the Network
Grey area:• Bring clarity to the
network of product definition
Doubts of market value• Value definition and
promotion• Showcase EP stories
Product Growth Bottlenecks
What stops us from growing?
• TN prefers long term while EP prefers short term
• “speaker” or “teacher”• Positioning in student
market with GCDP and other GIP
• Fierce competition in EP marketMisalignment of duration in
S&D+Challenges in EP Raise
Market Challenge
Product Growth Bottlenecks
Duration alignment• For teaching sub product: a. Short term is <=3 monthsb. Long term is >3 months• Clear expectation: very few
native speaker country can supply long term EP; there are a few countries can supply long term teaching EP
Market Challenge
What can we do to solve the challenge?
Main teaching EP Providers
UNITED STATES
POLAND
RUSSIAN FE
DERATION
UKRAINE
CHINA, M
AINLA
NDBRAZIL
CANADA
GERMANY
COLOM
BIA
TUNISIA
01020304050607080
Native vs. Non-native
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
5
10
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25
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35
40
Non-native SpeakersNative Speakers
Product Growth Bottlenecks
Duration alignmentEfforts to bridge the gap• Educate TN market to raise
short term TN(recommended)-Pricing model for different duration-Propose and package JD for short term• Package EP product to raise
long term EP
Market Challenge
What can we do to solve the challenge?
Product Growth Bottlenecks
Market Challenge
What can we do to solve the challenge?
Speaker or TeacherSet expectation with TN taker• Speaker might not have teaching
experience but can learn from training
• Teacher might not be native speaker
Product Growth Bottlenecks
Market Challenge
What can we do to solve the challenge?
Position among other products• Decouple “Teaching” GIP package
with other GIP product• Difference with GCDP: professional
element, payment(market perspective)
• Different with other GIP: education industry, lower entry barrier and shorter duration, impact through education, etc
Product Growth Bottlenecks
Market Challenge
What can we do to solve the challenge?
Fierce competition in education field• Find the position: entry
experience with lower entry barrier; cross-cultural; AIESEC network and AIESEC experience, etc
Product Growth Bottlenecks
What stops us from growing?
• Lack of HR in key EP countries(1 VP OGX manage GCDP and GIP program)
• Misalignment of timeline• Match management
challengeChallenges to drive growth expected
Operation Challenge
Product Growth Bottlenecks
Lack of HRConsider Teaching sub product manager or NST; find a responsible personMisalignment of Timeline:Improve supplier management; initiate new recruitment peak(US case)
Operation Challenge
What can we do to solve the challenge?
Product Growth Bottlenecks
Match Management Challenge• Innovative to improve the
efficiency of selection process(UK-MoC case)
• Proper partnership model and filter choices for EP
Operation Challenge
What can we do to solve the challenge?
Teaching Global Internship Program
Re-Start from Now