teaching sustainability (2010)
TRANSCRIPT
Teaching > SustainabilityNathan Shedroff2010
Thursday, August 26, 2010
Teaching > Sustainability“If you’re not part of the problem, you can’t be a part of the solution” —a friend of Adam Kahane
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
DESIGN
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
DESIGN
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
DESIGN
Thursday, August 26, 2010
“DESIGN THINKING”INTEGRATIVE THINKING”----
DESIGN PROCESS--------
MARKET ECONOMICS“NEW BUSINESS:”
LEADERSHIP & COLLABORATIONENTREPRENEURSHIPSERVICE-ORIENTED
SYSTEMS THINKING ECO/ENV ECONOMICS STAKEHOLDER ENG.
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
EXPERIENCE
DESIGN
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
EXPERIENCE
MEANING
DESIGN
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
SYSTEMS
SERVICES
DESIGN
Thursday, August 26, 2010
SUSTAINABILITY
Thursday, August 26, 2010
FINANCIAL
SOCIAL
ECOLOGICAL
SUSTAINABILITY
Thursday, August 26, 2010
FINANCIAL
SOCIAL
ECOLOGICAL
SUSTAINABILITY
CULTURAL
Thursday, August 26, 2010
Challenges
Thursday, August 26, 2010
Which is better?
Thursday, August 26, 2010
Model of Sustainability:Principles
Frameworks (models)Tools
Strategies
Thursday, August 26, 2010
Principles Frameworks Tools Strategies
Systems Thinking
Thursday, August 26, 2010
Systems Thinking
Principles Frameworks Tools Strategies
• Parts & Wholes• Stocks & Flows• Centralization & Decentralization• Competition & Cooperation• Diversity = Resiliency
Thursday, August 26, 2010
Systems ThinkingMulti-stakeholder Engagement
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Systems ThinkingMulti-stakeholder EngagementMulti-disciplinary Teamwork
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Systems ThinkingMulti-stakeholder EngagementMulti-disciplinary TeamworkService/value-oriented
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Systems ThinkingMulti-stakeholder EngagementMulti-disciplinary TeamworkService/value-orientedCustomer/user-oriented
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Cradle to CradleThe Natural Step™Natural CapitalismLiving PrinciplesHolistic Management
Principles Frameworks Tools Strategies
ENVIRONMENT
Thursday, August 26, 2010
Cradle to CradleThe Natural Step™Natural CapitalismLiving PrinciplesHolistic Management
Principles Frameworks Tools Strategies
SOCIETY
Thursday, August 26, 2010
Cradle to CradleThe Natural Step™Natural CapitalismLiving PrinciplesHolistic Management
Principles Frameworks Tools Strategies
MARKET(S)
Thursday, August 26, 2010
Natural CapitalismThe Natural Step™Cradle to CradleLiving PrinciplesHolistic Management
Principles Frameworks Tools Strategies
CULTURE(S)
Thursday, August 26, 2010
LCA (Life Cycle Assessment)Total Beauty™Biomimicry (Design Spiral)SROI/SIASustainability HelixBlended ValueIntegrated Bottom LineLASER ManualFootprint Calculators (water, carbon, etc.)Stakeholder AnalysisSA 8000CSR
ISO 50001SOS (Blackburn)Wheel of ChangeCity Climate Protection ManualMetrics (GDP, GPI, GNH, GRI, SRI)LEEDFASB redefinition of ProfitSCOREFactor 4 and Factor 10SHINGOSIGMA
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Life Cycle Assessment
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Total Beauty™
CyclicSolarSafeEfficientSocial
&
x10
: )
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Biomimicry Design Spiral
Distill the design function• Don’t ask “What do you want to design?”• Instead, ask “What do you want your design to do?”• Keep asking “Why do you want your design to do that?”
Translate to biology• Identify the functions• Ask “How does Nature do that
function?”• Reframe the questions• Define habitat conditions that
reflect design parameters• Translate Life’s Principles into
design parameters
Discover natural models• Go outside• Consider both literal and metaphorical models• Comb the literature• Brainstorm with biologists• Create a taxonomy of Life’s strategies
Emulate Nature’sstrategies• Brainstorm multiple
solutions• Refer back to the Discover
phase and consider chimeradesigns
• Consult with biological experts• Go back to your model and explore
more strategies
Evaluate your design againstLife’s principles• Can your design adapt and evolve?• Does your design create
conditions conducive to Life?• How can you improve your
design?
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
Sustainability Helix
Stage 0:Unsustainable
“Business as Usual”Stage 1:
ExplorationStage 2:
ExperimentationStage 3:
LeadershipStage 4:
Restoration
High degree of organizational alignment
Stakeholders & CommunitiesGovernance and ManagementOperations and FacilitiesDesign and Process Innovation
Human Resources and Corporate CultureMarketing and CommunicationsPartnerships and Stakeholder Engagement
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
iPhone
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
Herman Miller Mirra Chair
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
Interface Carpet Tiles
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
Zip Cars
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
iTunes Music Store
Thursday, August 26, 2010
These are the major strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization
ReuseRecycleRestore
Principles Frameworks Tools Strategies
Architecture for HumanityOpen Architecture Network
Thursday, August 26, 2010
These are the major strategies:ReduceReuse• Design for Durability• Design for Reuse
RecycleRestore
Principles Frameworks Tools Strategies
Dyson Vacuum
Thursday, August 26, 2010
These are the major strategies:ReduceReuse• Design for Durability• Design for Reuse
RecycleRestore
Principles Frameworks Tools Strategies
Artecnica tranSglass Vases
Thursday, August 26, 2010
These are the major strategies:ReduceReuse• Design for Durability• Design for Reuse
RecycleRestore
Principles Frameworks Tools Strategies
Maille condiments
Thursday, August 26, 2010
These are the major strategies:ReduceReuseRecycle• Design for Disassembly• Close the Loop• Design for Effectiveness
Restore
Principles Frameworks Tools Strategies
Dyson Vacuum
Thursday, August 26, 2010
These are the major strategies:ReduceReuseRecycle• Design for Disassembly• Close the Loop• Design for Effectiveness
Restore
Principles Frameworks Tools Strategies
Kalundborg, Denmark
NovoNordisk A/S
LakeTissø Kemira
FishFarms
Statoil A/SRefinery
SeaWater
AalborgPortland A/S
& RoadPaving
Crude Oil
Sludge FishWaste
FuelGas
GypsumCondensate
Yeast Slurry
Steam
Water
Steam
Fly Ash
TreatedWater
TreatedWater
Sulfur
Fertilizer
Sludge
Coal
NoverenI/S
Liquid FertilizerMisc. WasteCombustibleWaste
NovozymesA/S
City ofKalundborg
Glass,Metal, &Paper forRecycling
Misc. Waste
TreatedWater
Compost
ASNÆSPowerStation
BPBGYPROC
A/S
BiotekniskNordrens
Solirem A/S
Thursday, August 26, 2010
These are the major strategies:ReduceReuseRecycle• Design for Disassembly• Close the Loop• Design for Effectiveness
Restore
Principles Frameworks Tools Strategies
Rickshaw Zero bag
Thursday, August 26, 2010
These are the major strategies:ReduceReuseRecycleRestore
Principles Frameworks Tools Strategies
Alpine pennycress(Thalaspi caerulescens)
Accumulates cadmium and zinc
Thursday, August 26, 2010
Pedagogy
Thursday, August 26, 2010
Sustainability must be a core program theme & value...
in every course...... this isn’t optional
Thursday, August 26, 2010
Learn by doing 1:Evaluation Project
Thursday, August 26, 2010
Barbie Autopsy:
46.0% Silicone (57.5 grams)28.4% ABS (35.5 grams)13.0% RM PVC (18.9 grams) 9.0% IM PVC (10.7 grams) 1.3% Saran/PVDC (2 grams).005% Water-based paint
Plus Accessories + PVC, Polyester, Cardboard, Dyes (64.9 grams)
Barbie Autopsy: Ingrid Dragotta, Jennifer Pechacek
Thursday, August 26, 2010
Learn by doing 2:Solution Project
Thursday, August 26, 2010
Challenge students to“move the needle”
Thursday, August 26, 2010
Big Idea/ Panoramic Afternot if.. or when... but how (beth)
Bike'Topia: Adam Dole, Beth Berrean, Henry Liu, Jason Hui, Sara Kozlowski, Ayano Hattori
Thursday, August 26, 2010
Big Idea/ Panoramic Afternot if.. or when... but how (beth)
Bike'Topia: Adam Dole, Beth Berrean, Henry Liu, Jason Hui, Sara Kozlowski, Ayano Hattori
Thursday, August 26, 2010
Bike'Topia: Adam Dole, Beth Berrean, Henry Liu, Jason Hui, Sara Kozlowski, Ayano Hattori
Thursday, August 26, 2010
Bike'Topia: Adam Dole, Beth Berrean, Henry Liu, Jason Hui, Sara Kozlowski, Ayano Hattori
Thursday, August 26, 2010
Play Bank: Tim Bishop, Ingrid Dragotta, Jennifer Pechacek, Nicole Trautsch
Thursday, August 26, 2010
Play Bank: Tim Bishop, Ingrid Dragotta, Jennifer Pechacek, Nicole Trautsch
Thursday, August 26, 2010
Small Steps: Erin Jacobs, Erica Meade, Kathryn Hautanen, Kate Ranson-Walsh
Thursday, August 26, 2010
Small Steps: Erin Jacobs, Erica Meade, Kathryn Hautanen, Kate Ranson-Walsh
Thursday, August 26, 2010
Small Steps: Erin Jacobs, Erica Meade, Kathryn Hautanen, Kate Ranson-Walsh
Thursday, August 26, 2010
Small Steps: Erin Jacobs, Erica Meade, Kathryn Hautanen, Kate Ranson-Walsh
Thursday, August 26, 2010
BLVD: Jason Linder, Neil Straghalis, Kurt McCulloch, Anna Acquistapace, Danielle Zimmerman
Thursday, August 26, 2010
Sustainable Shipping: Christie Wang, Samantha Wong, Susan Huang, Mon Vorratnchaiphan
Thursday, August 26, 2010
Experience(Sustainability)
Thursday, August 26, 2010
Experience(Design)
Thursday, August 26, 2010
Resources
Thursday, August 26, 2010
Thursday, August 26, 2010
Thursday, August 26, 2010
Thursday, August 26, 2010
BUSINESS
DESIGN
PrinciplesFrameworksToolsDesign Strategies:• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• Informationalization• Design for Durability• Design for Reuse• Design for Disassembly• Close the Loop• Design for Effectiveness• Design for Systems
REDUCE
REUSE
RECYCLE
RESTORE
Systems Strategy Model:
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
DESIGNPrinciples:Systems ThinkingUser-Centered focus:
User/Design Research(Stakeholder Research)Participatory Design
Experience ModelMeaning Model
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
DESIGNPrinciplesFrameworks:Genius DesignWaterfall ModelSpiral ModelExtreme ProgrammingSkunkworksUser-CentricActivity-CentricHybrid ModelsStrategic Innovation
Thursday, August 26, 2010
SUSTAINABILITY
BUSINESS
DESIGNPrinciples
Tools:Deep DivePrototypingIterationNeed-FindingEthnographic TechniquesCritiqueParticipatory DesignIDEO Human-Centered Design Toolkit, etc.
Thursday, August 26, 2010
SUSTAINABILITYDESIGN
“NEW” BUSINESSPrinciples:Systems ThinkingMultidisciplinary TeamworkService to Users/CustomersMulti-stakeholder EngagementService Culture (throughout org)
Thursday, August 26, 2010
SUSTAINABILITYDESIGN
“NEW” BUSINESSPrinciples:Frameworks:Market CapitalismNeo-classical EconomicsCreative Destruction (Schumpeter)Social Entrepreneurship
Thursday, August 26, 2010
SUSTAINABILITYDESIGN
Principles
Tools:Total Quality ManagementSix SigmaStage GateSWOTDoblin Value ModelSocially Responsible InvestmentTaxes, Levies, Tariffs, etc.Metrics: ROI, NPV, IRR, GNP, etc.
“NEW” BUSINESS
Thursday, August 26, 2010
Systems ThinkingCustomer Experience-Centered
Multidisciplinary TeamworkMulti-stakeholder Engagement
Service-centered Natural CapitalismThe Natural Step™Cradle to CradleThe Living Principles
SUST
AIN
ABIL
ITY
Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc. Dematerialization,
D4Disassembly, Localization, Substitution, D4Systems,etc.
PRINCIPLESFRAMEWORKS
TOOLSSTRATEGIES
Systems Strategy Model:
Thursday, August 26, 2010
Systems ThinkingCustomer Experience-Centered
Multidisciplinary TeamworkMulti-stakeholder Engagement
Service-centered Natural CapitalismThe Natural Step™Cradle to Cradle
Market CapitalismPorterValue Chain“Free Market”
BUSINESS
DESIG
N
SUST
AIN
ABIL
ITY
User/Design ResearchExperience ModelMeaning ModelPrototypingCritiqueIterationIDEO HCD Toolkit
Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc.
ROI, NPV/IRR,GDP, SWOT, Stage GateMarket ResearchDoblin Value ModelPositioningSegmentation...
Dematerialization, D4Disassembly, Localization, Substitution, D4Systems,etc.
Genius DesignParticipatory DesignCollaborative Design
Systems Strategy Model:
PRINCIPLESFRAMEWORKS
TOOLSSTRATEGIES
Thursday, August 26, 2010
Systems ThinkingCustomer Experience-Centered
Multidisciplinary TeamworkMulti-stakeholder Engagement
Service-centered Natural CapitalismThe Natural Step™Cradle to Cradle
Market CapitalismPorterValue Chain“Free Market”
DemocracySocialismTotalitarianismSocial Contract
BUSINESS
DESIG
NEN
GIN
EER
ING
SUST
AIN
ABIL
ITYG
OVER
NM
ENT
User/Design ResearchExperience ModelMeaning ModelPrototypingCritiqueIterationIDEO HCD Toolkit
Sustainability HelixTNS Resource FunnelBiomimicry SpiralLCA, etc.
ROI, NPV/IRR,GDP, SWOT, Stage GateMarket ResearchDoblin Value ModelPositioningSegmentation...
VotingPolicyBillsRegulationPropoganda
Dematerialization, D4Disassembly, Localization, Substitution, D4Systems,etc.
NGOS
Genius DesignParticipatory DesignCollaborative Design
Waterfall ModelSpiral/Agile ModelHybrid Models
Charity ModelSocial EntrepreneurshipSocial Profit
Systems Strategy Model:
PRINCIPLESFRAMEWORKS
TOOLSSTRATEGIES
Thursday, August 26, 2010
Open Source Curriculum
Thursday, August 26, 2010
nathan.com/thoughts
Thursday, August 26, 2010
What’s next?
Thursday, August 26, 2010
Consumerism is a Fail
Thursday, August 26, 2010
MeaningMEANINGVALUESEMOTIONSPRICEFEATURES
Thursday, August 26, 2010
Are art and design schools sustainable (financially or otherwise)?
Thursday, August 26, 2010
Thank you
Thursday, August 26, 2010