Today’s digital marketer needs maximum agility and flexibility to

improve their online results. Yet, the costly and time-consuming

process of managing third-party vendor tags is slowing down

marketing operations and increasing costs. Tealium’s tag

management integration with ExactTarget Hub Exchange enables

marketers to easily deploy and manage their tag-based online

marketing solutions by themselves without burdening IT resources.

After installing the Tealium tag via the HubExchange, ExactTarget

customers will benefit from increased marketing agility, reduced

costs, and increased web site performance — all inside of their

existing ExactTarget user account.

Solution OverviewTealium iQ is the most comprehensive, data-focused tag

management solution on the market. Built from the ground up

for marketers, Tealium iQ offers hundreds of turnkey vendor

integrations, allowing for a simplified approach to managing

vendor tags. By reducing the cost and complexity of integrations,

retailers can adopt innovative third-party technologies quickly,

accelerate time to market, and realize a faster return on their

investment. Tealium makes it easy to deploy and manage vendor

tags, and then correlate the data those tags generate into an

Tag Management Simplified | www.tealium.com

Tealium

Tag Management SimplifiedHow agile and efficient is your digital marketing? Are you able to deploy and manage your mission-critical online solutions without burdening IT resources, and without JavaScript expertise? Are you able to get easy access to all of your rich digital data?

ExactTarget HubExchange Application

actionable source. Major e-commerce brands such as Petco,

Mattel, Urban Outfitters, The Finish Line, Yankee Candle, and

Lenovo rely on Tealium iQ to help solve their most complex digital

marketing challenges and improve site performance.

• Increase marketing agility: Tealium iQ lets digital marketers managing tagging requirements easily without technical resources or JavaScript knowledge. This enables marketers to move fast and be more agile in improving online results.

• Reduce tagging costs: By empowering marketers to manage their online solutions on their own, Tealium frees valuable IT resources to focus on core competencies and reduce overall operational costs.

• Improve web site performance: Tealium helps dramatically improve page load speed — and thereby increase conversions — by replacing dozens of vendor pixels with a single tag, while also adding proprietary tag management best practices.

• Create an actionable data source: Through Tealium DataCloud, organizations can get a raw stream of all of their digital data, including visitor-level information, and store it in one centralized location. This data can be imported into business intelligence platforms and third-party reporting tools and used to power big data initiatives.

Select Enterprise Capabilities

ExactTarget HubExchangeHubExchange — ExactTarget’s app marketplace, built by marketers for marketers, makes it easy to find, install, and begin using apps built by the ExactTarget ecosystem of marketing technology providers. Because all apps fully integrate with the Interactive Marketing Hub, you can maximize your ExactTarget investment by managing all your cross-channel marketing campaigns together in one place.

About TealiumTealium is the leader in data-centric tag management solutions, serving some of the most demanding customers in the world. Tealium’s web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. Select clients include Petco, Lenovo, A+E Networks, Mattel, Fox Networks Group, Urban Outfitters, Perry Ellis, Nokia, NHL, Sony Online Entertainment, and many more.

• Turnkey vendor integration Deploy and manage hundreds of online vendors with point and click simplicity

• Scalability and performance Tealium’s methodology avoids a point of failure common with other solutions

• Mobile app tagging Manage tags on your mobile apps without re-deploying your app

• Access to digital data Get a raw feed of all of your data and empower big data initiatives

• Reporting and alerting Get reporting and alerting on how your vendor tags are performing

• Best of breed tagging Tealium leverages a number of best practice techniques to optimize page load speed

Featured Clients

49%

Increase in checkout page performance at Fingerhut

$200k

Man hours saved by Onestop Internet via Tealium

160–200

Orders per hour saved by Deckers on Cyber Monday

CUSTOMER SUCCESS BY THE NUMBERS

UNITED KINGDOM20 Hanover SquareLondon, W1S 1JY+44 (0) 7771 924754

CONNECTwww.tealium.cominfo@tealium.comTwitter: @tealium

© 2013 Tealium, Inc. All rights reserved. Tealium and Tealium iQ are trademarks of Tealium, Inc. Other trademarks belong to their respective owners.

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