team 5 michael loo may cho leslieann dawkins tien trinh amy ryan allstar
TRANSCRIPT
Team 5
Michael Loo May Cho Leslieann Dawkins
Tien Trinh Amy Ryan
AllStar
Mission StatementThe mission of Allstar is to create quality and affordable products for the ultimate consumer satisfaction, provide a safe working environment for all employees, and increase company value for stockholders. Allstar strives to grow in our product development and pharmaceutical division as a whole and become profitable from work that satisfies consumer needs and benefits humanity.
About Us
Allstar Pharmaceuticals is a leading pharmaceutical company specializing in the manufacturer of over-the-counter cold and allergy medicine. Established in 1924, Allstar develops, manufactures, and markets medicine to address the relief of cold and allergy symptoms from which our consumers suffer.
Objectives
Increase value of stock
Increase brand awareness
Increase market share
Maintain customer satisfaction
Introduce new products and product line extensions
SWOT
Strengtho High Market Shares
Strengths
High Brand Awareness
Strengths
Affordable Prices
Weakness
Low Sales Force
SWOT (Cont’d)
Opportunitieso Allround is the only four hour multi-
symptom liquid over the counter medication
o Introduction of a line extension product: Allround+
o Introduction of a new product: Allright
New Products
Allround Allround+Allright
Allright Allround Allround+
SWOT
Threats
o More competitors that competewith our products
Marketing Activities Net Income & Stock Price
30
45
60
75
90
105
120
135
Year0
Year1
Year2
Year3
Year4
Year5
Year6
Year7
Year8
Year9
Year10
Years
Price
Stock Price Net Income
Advertising & Brand Awareness
Market Share based on Sales
Product Satisfaction
Lessons Learned
Utilized marketing surveys sooner
Increased sale force earlier to further push our product
Lessons Learned (Cont’d)
Better money management on our products
Concentrated more on market demand rather than competitor’s price
Questions