team 8 ppt
TRANSCRIPT
-
7/29/2019 Team 8 Ppt
1/22
BURGER PRINCESS
Team 8: Yina Kim
LaVette LaGon
-
7/29/2019 Team 8 Ppt
2/22
BURGER PRINCESS: ABOUT US
1990: Burger Princess was founded byLaVette LaGon
1999: Burger Princess became a franchise
2002: There were over 20 Burger PrincessRestaurants in the United States
Today: Burger Princess is becoming a leaderin fast food franchise
-
7/29/2019 Team 8 Ppt
3/22
FOUNDER: LAVETTE LAGON
LaVette LaGon worked at Burger King, andMcDonalds, as a General Manager, prior to
building Burger Princess.
After years of creating imperfect patties that
were cooked in water and precut fries, shedecided to open Burger Princess whichfeatures All American Fast Food.
-
7/29/2019 Team 8 Ppt
4/22
MENU Burger Princess Sweet Stacker (special B.B.Q sauce with 2 all beef patties) Burger Princess Stacker- 2 all beef patties Burger Princess Bacon Burger- beef burger with bacon Burger Princess Turkey Burger Burger Princess Chicken Burger Burger Princess Chicken Nuggets (white meat)
Natural French Fries w/ sea salt
Coca Cola Products Shakes (Vanilla, Chocolate, Strawberry & Oreo)
Side Salads: Caesar & House Salad (chicken strips can be added)
* All sandwiches have options for lettuce, tomatoes, pickles, onions, and/or mayo
-
7/29/2019 Team 8 Ppt
5/22
PRICE LISTING
Burgers start at $4 to $7.
Shakes are $2
Fries $2
Sodas $1 to $2
Desserts $2
* Simple pricing includes tax. Makes for easyexchange.
-
7/29/2019 Team 8 Ppt
6/22
HEADQUARTERS
LaVette LaGon is responsible for making sure thequality of food & service of all franchise restaurant isbeing delivered.
Jimmy Johnson is the director of human resources.
Accounting Payroll Employee Complaints Employee Benefits
Michelle Swan is the Regional Manager. She trainsthe franchise store managers to run the business. Tiffany Rongero is the Marketing Manager. She is in
charge of all marketing.
-
7/29/2019 Team 8 Ppt
7/22
FRANCHISE RESTAURANTS
Manager: She works the floor assisting in cooking,cash register, stocking, ordering & customercomplaints
Fries Attendant: cuts fresh fries all day
Three cooks such as Tony Romano, Jerry Costanza
& Michael Sweets
Three cashiers such as Lisa Woo, Hailey Halo,Frankie Fernado
-
7/29/2019 Team 8 Ppt
8/22
TARGET CUSTOMERS (EXTERNAL)
Burger Princess services:
Familys are always welcome!
College Students
Downtown Business Class
Teenagers
Local Residents
-
7/29/2019 Team 8 Ppt
9/22
FRANCHISE PROMOTIONS
Thursday nights are kids night. Kids eat off.
Employee volunteers passes out flyers atbusy high ways and at the grocery stores.
Employee volunteers wears a BurgerPrincess outfit to attract business from the
street.
Balloons and extravagant signs are put outdaily.
-
7/29/2019 Team 8 Ppt
10/22
CASE STUDY HOW IT BEGAN
In 2006 competition grew big time
Seeing how Burger Princess was doing sowell, Burger queen, Burger Prince, Burger
Knight, and Burger Peasant, all opened theirown restaurants
Lavette decided to call the best of the best:Yina Kim, the best business consultant in theuniverse
-
7/29/2019 Team 8 Ppt
11/22
MANAGEMENT CONCEPTS
Yina Kim has over 25 years of experience inbusiness consulting
She addressed the following points: Organizational Culture Organizational Strategy Competitive Pricing Exterior/Interior make over Leadership Customer service,And also proposed the idea of inventing a new
hamburger!
-
7/29/2019 Team 8 Ppt
12/22
CASE STUDY NEW HAMBUGER
Yina and LaVette decided to hire new positionsat the HQ: The Inventing Team
Together, they put the Marketing Team to work,
and conducted market research The team found that Spongebob Squarepants was
the most popular show in every state
Burger Princess partnered with Spongebob
Squarepants The Inventing Team, after countless failures,
finally produced the infamous Krabby Pattie!
-
7/29/2019 Team 8 Ppt
13/22
THE REAL LIFE KRABBY PATTIE!!! TA-DA*
-
7/29/2019 Team 8 Ppt
14/22
THE KRABBY PATTIE
LaVette hid the Secret Recipe in her safe
Only the trusted franchise owners wereallowed a certified copy of the
SECRET RECIPE
The Krabby Pattie increased the businessprofit by 500%!
Life was good. Until
-
7/29/2019 Team 8 Ppt
15/22
CASE STUDY - CLIMAX
One of the competitors, Burger Knight cameout with a burger that tasted just like theKrabby Pattie.
Someone must have
leaked the Secret Recipe!
-
7/29/2019 Team 8 Ppt
16/22
STAY TUNED !
How will LaVette handle this matter?
Stay tuned for the next episode of Yina andLaVettesGroup Project!
-
7/29/2019 Team 8 Ppt
17/22
SWOT - STRENGTH
Burger Princess is an established franchise
Competitive price
Fresh quality food Partner with Spongebob Squarepants
Strong business structure
-
7/29/2019 Team 8 Ppt
18/22
SWOT - WEAKNESS
Currently does not have a legal department
Security was not well established
There is only one person in the HRDepartment
The target is too focused on children.
-
7/29/2019 Team 8 Ppt
19/22
SWOT OPPORUNITY
Sue Burger Knight for stealing the Secret
Recipe
Get the name out through press
Opening of new stores in other markets
Strengthen the legal department
-
7/29/2019 Team 8 Ppt
20/22
SWOT - THREATS
Chance of losing the trial
Inside man who has given away the secret
Chance in further leakage of companysecrets
Losing the competitive edge (Secret Sauce)
-
7/29/2019 Team 8 Ppt
21/22
GAP ANALYSIS
Current Gap Future
There is no inventing team Hire more personnel inInventing Team.
The business will haveleading edge on with newproducts
Only one person in HR
department.
Train the franchise
managers to efficientlyhandle HR activities.
This will be cost efficient in
the long run. The cost fortraining will be much lowerthan hiring more HR.
Security is not wellestablished.
Establish Real-TimeCameras at all stores and
put up camera posters.
The business will be ableto minimize the risk of
future information leaks.No press yet Put out a press about the
SecretRecipe beingstolen
More people will know thename Burger Princess
-
7/29/2019 Team 8 Ppt
22/22
DEVELOPED BY TEAM 8
LaVette LaGon
Yina Kim