Lean LaunchpadEvent Analytics Company

maximizing the way people experience their favorite events by transforming how event-organizers and marketers interact and learn

from their customers – in real-time.

Karen Kwan Emile Barraza

Mark ElbadramanyEzra Kebrab

John Daniels

Number of Customers Day 0: 25 Day 1: 12Day 2: 19 Day 3: 13Day 4: 16Week Total: 85

Prospective Customer Name & Title Outcome

Ryan OppeltAssistant Exec. Director -

Kraft Bowl; FBA Committee Member

Love it! Awaiting Prototype.Extended invitation to present to National

Football Bowl Association Governing Committee

Marc BadainChief Financial Officer –

Oakland Raiders

Definitely interested!Awaiting prototypeOpened personal contact book

Sandy BarbourDirector - Berkeley Athletics

Waiting for a solution like this!Upcoming meeting with CTO and COO

>44 EVENT GOERS

15 EVENT ORGANIZERS

4 PARTNERS

2 MEDIA RIGHTS COMPANIES

Customer Discovery

Social Network

Real-time Seat

Upgrades

Venue Navigation

ConcessionsMerchandise

& Parking

Team & Event Info

& Stats

Deals, Specials &

Promotions

Mobile app improves the in-game experience resulting in increase attendance and increase spending

CRM, Data & Analytics

Real time Seat

Upgrades

Direct Target Marketing

Concessions,Merchandise

& Parking

In-event Fan engagement & Security

Corporate Sponsorships

& Advertising

Intellievents™ dashboard provides event organizers the necessary data and tools to earn incremental revenue and better manage customer relationships

Business Model Canvas: Day 1

What We Thought

Scalable across four industriesSports Events Amusement ParksLive Concerts Corporate Tradeshows

Two Customer SegmentsEvent Goers Event Organizers/Venues

Partners for Mobile App ContentEvent Organizers VendorsSponsors

Revenue Streams from Event Organizers, Vendors, & Sponsors

Setup + hosting Commissions from sales

Begin with Columbia AthleticsEasier to implement in small community

One App for Event GoersAll information about event venueAll tools to stay connected to

events and to enjoy amenities

One Platform for Event Organizers

Data driven customer insightsDirect, targeted marketingNew revenue generation

Business Model Canvas: Day 2

Business Model Canvas: Day 3

Business Model Canvas: Day 4

What We Learned

Day 2Tradeshows and amusement parks

cannot be a customer segments due to the logistic difficulty of execution (focus in depth research on collegiate athletics)

Partnering with major ticketing, inventory, and CRM systems would significantly increase value of platform

Day 3Simplify revenue model to setup fee to

subscription service contractVendors including concessions, parking,

and merchandise provide value added and new customer segment

Day 4Broadways venues would benefit from

product but more research is needed in targeting specific venues

Columbia athletics is not a great environment to launch pilot run of application/need to find athletic program with right characteristics

Professional sports will likely benefit the largest from multifaceted platform

Business Model Canvas: Day 5

Intellievents Ecosystem

Event Organizers Sponsors

Third Party Vendors

MoneyAudience dataB2B web dashboardMobile app

Event Attendee

Customer Archetype

• Event Attendee Survey– 44 total participants– 34 participants under

age of 30– 3 season ticket holders– 31 male participants– 26 students

• The Customer: Christopher Doyle– 24 years old – CBS student– Male– Non-season ticket holder

(casual sports game goer)

– Likes socializing at games

Competitive Environment

Ticketing

CRM Systems

Social Media

Content Manage

ment System

Business Intelligen

ce

Security / Incident Systems

Inventory Manage

ment Systems

Drive Revenue

Direct Marketing

Customer Insights

Rapid Adoption

Event Organizers market e-VENTS app directly to customers

Event Organizer Promotes

Sales Funnels

Event Attendee Event Organizer

Event organizer promotes mobile app

Sales force

relationship building by sales force

Present case studies from other clients

Set up fee and contract for share of revenue

Event organizer provides incentive to activate