2009

Economic Development

Action Plan

Mission:

Mission Statement:The purpose of the Economic Development Department is to enhance the quality of life for the citizens of Corona and promote responsible economic development activities that result in job creation, retention and growth of our existing business community and enhancement of our current tax base through attraction of key business sectors. At all times these efforts will remain focused on insuring the long-term sustainability of the of City of Corona.

Economic Development Objectives:•Business Attraction•Business Retention•Technology Implementation•Retail Sales Enhancement

Background:Team Corona was originally created in the 90’s and had as its sole and exclusive mission to expedite the processes of doing business in the City of Corona. Since that time, Team Corona has become the umbrella for all efforts of the Economic Development Department and more recently, the Internet portal that opens the door to this highly coveted - and often times copied - way of doing business. To that end, the Economic Development Department team utilizes this way of doing business to differentiate Corona from other Inland Empire cities as well as our competitor around the globe. It’s no wonder that Team Corona award-winning business attraction and retention programs have kept Corona well ahead of other Cities in Riverside County.

Business Attraction:

Targeted Industry OutreachDirect mail to Targeted Industry Sectors

City/Site Tours for relocation prospectsAdvertising and Promotion

Media promotion through focused Press ReleasesAdvertising tied to key Industry Events

New Media ImplementationNewsletter contact with Key Corona MessagingWeb 2.0 presence in key venues

Sample Target Industries:Green TechnologyEngineering & Construction RelatedPharmaceuticalsManufacturing – Tech. RelatedAerospace & DefenseAutomotive – Aftermarket & Mfg.General Technology

Business Retention:

In-Person site visits of at least 200 existing businessesComplete filed interviews to identify ‘at risk’ businessesBuild data base of business data to allow better communicationIdentify company decision maker to better faciltate assistance

Implement Technology and Software Solutions facilitate better communicationTrack changes using data collected in field interviewsAnalyze business data to identify expansion candidatesUtilize collected data to better implement future retention efforts

Partner with other Agencies to bring services and solutions to local businessWork with SBA to identify Federal assistance for local businessWork with Corona Chamber Commerce to advocate for local businessContinued engagement of State Lobbyists for Corona advocacy Continued engagement of Federal Lobbyists for Corona advocacy

Technology Implementation:

National Launch of TeamCorona.com Business PortalEnhancement of partnership with LoopNet.com Enhancement of local GIS functionalityPress Room enhancement to include more testimonialsAdditional Press Releases that drive site trafficAdditional stock photos of Corona24/7 Response to business need for informationImplementation of Web 2.0 technologies

Targeted Industry Launch of FilmCorona.comStreamlined permitting process with single point of contactProvide on-line location scout narratives (20 sites)On-line review of more than 1,200 location shotsPartner with Inland Empire Film CommissionPartner with State of California Film Commission

Work Force TV on TeamCorona.comExclusive partnership with EDD and Experience

Unlimited for live video resume portalPartner with Riverside Workforce DevelopmentPartner with State of California on model programPartner with Riverside County EDA

Retail Sales Enhancement:

Implement a multi-channel, year-round Shop Corona campaignPartner with Corona Chamber of CommerceCo-Develop ShopCorona.com web portal with Corona ChamberPartner with local business and shopping centersDevelop a robust Community Education Program

Inserts in Corona DWP MailingsAds in Corona Connection MagazineAds in Corona Chamber MagazineSeasonal Banner ProgramBillboards Special “Shop For A Cause” events

Enhancement of City Commercial Kiosk Sign Program for Shopping Centers