tecdoc informations system gmbh c.a.f. shanghai june 7th, 2007 www. tecdoc.net
TRANSCRIPT
www.tecdoc.net
1. Actual project status • translation• vehicle table• trademark protection• copy protection• data entry
2. Distribution strategy
3. Next steps
4. Outlook
Agenda
www.tecdoc.net
• TecDoc China office responsible
• made by professional automotive translator (thanks to Wenzhe Tan)
• Online access to translation database since May 21st, 2007
• 50% already done
• Finalization / Deadline : June 22nd, 2007
• Release : DVD 4/2007
Translation of data base & user interfaces
www.tecdoc.net
A positive identification is required before a vehicle can be entered into the TecDoc vehicle database. TecDoc requires eight compulsory criteria for such identification:
1. Manufacturer 2. Model Series 3. Body Type 4. Drive Type 5. Engine Type 6. Engine Output (in kW/HP) 7. Technical Engine Capacity 8. Engine ID Code Apart from the above criteria, a vehicle can be described in detail by specifying the following information:
Engine capacity in litre Body Type Model Generation Model Year from/to Fuel Type Number of cylinders
Number of valves
TecDoc criteria for vehicle identification
www.tecdoc.net
Asiatic Carpark
18600
18800
19000
19200
19400
19600
19800
20000
20200
20400
1
Countries
Veh
icle
s
Australien
Hongkong
Indien
Japan
Malaysia
Neuseeland
China (Taiwan)
Indonesien
Korea (Republik)
Philippinen
Singapur
Thailand
China (Volksrepublik)
Vietnam
CountryNew KType for CountryCode
Valid Ktypes for country
Australien 600 19571
Hongkong 299 19270
Indien 339 19310
Japan 1081 20052
Malaysia 413 19384
Neuseeland 563 19534
China (Taiwan) 542 19513
Indonesien 381 19352
Korea (Republik) 406 19377
Philippinen 274 19245
Singapur 260 19231
Thailand 380 19351
China (Volksrepublik) 1212 20183
Vietnam 248 19219Models: 250KTypes : 1504 (+ 300 since last 2 month)Engines : 312
Vehicle Table Asia/Pacific
www.tecdoc.net
ACURA BUICK (GM) DAF FORD (USA) HOLDEN MAHINDRA PEUGEOT VOLKSWAGEN
ALFA ROMEOCADILLAC (GM)
DAIHATSU FOTON HONDA MARUTI PORSCHE
AMERICAN MOTORS
CATERHAMDAIMLER (Jaguar)
FUQIHUALI (Tianjin-FAW)
MASERATI RENAULT
ASIA MOTORS CHERYDONGNAN (Soueast)
GMC HYUNDAI MAZDASHANGHAI-MAPLE
ASTON MARTIN
CHEVROLET (GM)
ETSONG (FAW Yizhong)
GONON INFINITI MERCEDES SSANGYONG
AUDICHRYSLER (USA)
EUNOS GREAT WALL ISUZU (GM) MITSUBISHI SUBARU
AVIA CITROEN FENGSHEN HAINAN JAGUAR MITSUOKA SUZUKI
BAOLONG DACIAFENGXING (Dongfeng-Liuzhou)
HANJIANGJEEP (Chrysler)
MORGAN TATA
BENTLEY DADI FIAT HARBIN (FAW) LAMBORGHINI NISSAN TOYOTA
BMW DAEWOO FORD (Europe) HINDUSTAN LOTUS OPEL TVR
Current VM´s of Asia/Pacific Vehicle Table
www.tecdoc.net
• Brillance Jinbei• CHERY• LIEBAO
• NEW DADI (Musso)
• ETSONG (FAW Yizhong)
• GREAT WALL
• MITSUOKA
• SHANGHAI-MAPLE (Geely)
• BAOLONG
• JIEFANG
• JIANGHAN
• JILIN Tongtian
• ZHENGZHOU
• ZHONGXING
• WANFENG• Jiangling Motors / Landwind
New VM´s for Asia/Pacific Vehicle Table
www.tecdoc.net
International Trademark protection incl. China
Trademark TecDoc doneTrademark TecDoc & logo doneTrademark TecDoc (chinese letters) done
Trademark protection
www.tecdoc.net
TecDoc CD/DVD copy-protection / process description
The TecDoc CD/DVD is copied
The installation of the copy runs without
any problems
When the copy is started, the
copyprotection asks for the original
TecDoc CD/DVD
When the original TecDoc CD/DVD is
not inserted, the program does not start
What does the copyprotection do?
The .exe file is protected by an encryption algorithm
that changes the bit sample on each TecDoc
CD/DVD.
This encryption can not be copied because the bit
sample is not copyable.
When the copy should be started, the .exe is not
usable due to the wrong bit sample.
The original TecDoc CD/DVD is installed
The program is started for the first time The customer is asked to insert the
code taken from the booklet The code is verified online against a
server hosted in Germany by TecDoc If the verification of the code is
successful, the program is registrated and started correctly
If the verification is not sucessfull, an error message appears – the programm cannot be started
Each CD/DVD has a code in the booklet for the
usage of one installation.
For multiple usages (network installations) of the
TecDoc CD/DVD a code can be generated by
TecDoc on customer-request.
If the system, the TecDoc CD/DVD is installed on, is
not online, the code can be verified on another
system and transfered to the initial computer.
The code is about 20+ digits long and cannot be
cracked by present technoligies.
The whole integration demands an invest approx.
50.000.-€.
TecDoc CD/DVD online activation / process description
www.tecdoc.net
Key success factor:Most possible linked spareparts from datasuppliers to TecDoc vehicle tables means most benefit for users !
To understand the data entry strategy of global parts suppliers:Scenario 1: Local productmanagement is resonsible for data entryScenario2 : only central productmanagement is responsible for data entry
Data supplier´s feedback still ´missing!
Data entry
www.tecdoc.net
• Installation of data entry tool locally
• Training • Data entry work via TecDoc data service
Next action -shortterm
Distribution Channels
Automotive Parts Supplier
Importer
Retail/ Jobber
WD
Installer
150
100.000
50
5000
www.tecdoc.net
05.000
10.00015.00020.00025.00030.00035.00040.000
Volume
2006 2007 2008 2009 2010
Year
TecDoc China Forecast
WebCat
DVD Sample
DVD sell out
Roadmap „China“ 2007
Next steps I
linking spare parts by data suppliers to be continued
data entry tool training locally
a.s.a.p.
set up distribution strategy with CAFQ4/2007
www.tecdoc.net
Key success factor: Use the distribution power of CAF for quick success and penetration of the market in an efficient way. Parallel own market questionaire operated by TecDoc Shanghai office to expand the knowledge of local requirements to a wider extend to understand and to use the routes to market from each TecDoc supporter-TecDoc to present to local dealer conventions (agreed Hella)-Use installer contacts of data suppliers to present TecDoc evaluate customized TecDoc DVD as own brand electronical catalogue (TRW)
Next steps I - details
Next steps II
found TecDoc China company Q1/2008
implementation of local technical
support for vehicle table & DMMQ1/2008