tech innovation s6_triz
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Triz tools for technology and innovationTRANSCRIPT
ATOA Scientific Technologies Engineering Simulation For Innovation
Technology and Innovation Management: S3 Innovation Tools: TRIZ Dr Raj C Thiagarajan
To
SIBM SIII MBA Students
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ
• TRIZ (pronounced TREEZ)
• Теория решения изобретательских задач
• (Teoriya Resheniya Izobretatelskikh Zadatch)
• Theory of Inventive Problem Solving
• Russian engineer and scientist Genrikh Altshuller
• 1946
• “The evolution of all technical systems is governed by objective laws”
• ”Inventiveness and creativity can be learned”
Visit Altshuller Institute Website for more http://www.aitriz.org/
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Principal TRIZ Findings
1) Solutions come from a small number
of inventive principles or patterns or trends
2) All technology evolution trends
are predictable
3) Major innovations emerge from
outside the industry sector in which
they are to be deployed
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Systematic Innovation
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ • A systematic approach to innovative problem solving
• The TRIZ Foundations
1. Technical systems
2. Levels of innovation
3. Law of ideality
4. Contradictions
5. Evolution of Technical Systems
• Main Tools of TRIZ
• 40 Principles, Standard and ARIZ
• When Is TRIZ Used?
• Innovative Problem Solving
• To Solve Contradictions
• Forecasting future trends
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Transportation
Aircraft
Body
Wing
Spar
Beam
Aluminum
Molecule1
ATOM
Molecule2
Rivets
Ribs Skin Ailerons Flaps
Fuselage Tail
Control Power plant Crew
Pilot Airport Navigation Services
TRIZ foundation 1: Technical System
Anything that performs a function is technical system.
Product and process system
Hierarchy of systems
Technical system Sub systems
e.g Aircraft
Minimum two elements Interaction
Like Biological systems
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ foundation 2: Level of Innovation • 5 Levels based type and knowledge
• 77% are level 1 or 2
• TRIZ can help up to level 4
Level 1:
• A simple improvement of a technical system
• Requires knowledge available within a trade system
Level 2:
• An Invention that includes a solution to a technical contradictions
• Requires knowledge available within an Industry
Level 3:
• An Invention that includes a solution to a physical contradictions
• Requires knowledge from other Industry
Level 4:
•A breakthrough
technology is developed
•Requires knowledge from different field of science
Level 5:
• Discovery of new phenomena
• Requires knowledge that can push the existing technology to a higher level
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ foundation 3: Law of Ideality The law of ideality states that any technical system throughout its lifetime, tends to become more realiable, simple, effective – more ideal.
Improvement in the system to lower cost, size, energy, etc.
Ideality -> Maximum utilization of existing resources.
A: Increase the amount of functions of the system (PC)
B: Transfer as many functions as possible (Crimping tool)
C: Transfer some function of the system to a super system (Renewable energy)
D: Utilize the available and existing resources (IPhone antenna)
Degree of ideality = (Positive Effects - Negative effects ) / Cost
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ foundation 4: Contradictions A Technical system has several characteristics
Weight, Size, color, stiffness, speed…
Contraction occur when we try to improve
Look for Trade off or optimal solution
Contractions are great opportunity to innovate
You are an engineer who is in charge of designing the radiator for a new automobile. The new design specification requires you to reduce the coolant temperature without increasing the size of the radiator. There is a technical contradiction. In conventional radiators, reducing the coolant temperature will require an increase the radiator volume since need more fin area is need for heat removal. Improving Feature: coolant temperature Degraded Feature: radiator volume The Challenge: Find an Innovative Solution to this Contradiction
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ foundation 5: Evolution of Technical systems • Technical evolution is predictable
• 8 Evolution trends
1. Life cycle (Product)
2. Dynamization (Rigid to flexible)
3. Multiplication cycle (Single to multiple systems)
4. Macro to micro level (Shrinking size)
5. Synchronization (Homogenization)
6. Scaling up or down (Length and time scale)
7. Uneven development of parts (Heterogeneity)
8. Replacement of human (Automation)
Engineering
Business/ Commercial
New opportunities Limits of existing systems
Maximisation of R&D benefit
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technology Evolution Trends In The Bigger Business Picture • The Total Business Environment
• Macro market trends
• Commercial considerations
• (cost of change)
• (cost of development)
• (time to market)
• (risk issues)
• Competitor considerations
• Political considerations
• etc
• The Predictable Part
• Technology Trends
• Individual Evolution Trends
• Integration of trends
• System hierarchy effects
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Conception
Ben
efit
s –C
ost
s )
Time
Birth
Infancy/Growth
Maturity
Retirement
Value
Typical Product Life-Cycle S-Curve
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Value
Time
Value
Time
Value
Time
Value
Time
Value
Time
Value
Time
Value
Time
S-Curve Families
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Value
Time
Value
Time
Value
Time
Value
Time
Value
Time
Value
Time
Value
Time
‘Automobile’
Suspension
Transmission
Engine
Piston
Fuel Injection
Valve Timing
S-Curve Families
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
S-Curve Families
• Every single component in the system has its own family of s-curves
• Every component’s manufacture process has its own family of s-curves
• At the lower hierarchy levels, the more likely it is that the designer will design at the top right hand end of the family
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Who uses TRIZ?
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• BAE Systems
• Boeing
• Boston Scientific
• Brunswick-LifeFitness
• Chrysler
• Delphi
• Digital Equipment
• Eastman Kodak
• Exxon
• Ford
• General Electric
• General Motors
• Hewlett Packard
• Intel
• Iwint-China
• LG Electronics
• Motorola
• Philips Semiconductor
• Procter & Gamble
• Rockwell International
• S.C. Johnson
• Samsung
• Xerox
• ….
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ Evolution Trends • Increasing ‘Ideality’ (‘Value’)
• ‘Trimming’
• Dynamization
• Segmentation
• ‘Mono-Bi-Poly’ Systems
• Rhythm Co-ordination
• Action Co-ordination
• Controllability
• Introduction of Additives
• Geometric Evolution of Linear Structures
• Geometric Evolution of Volume Structures
• Evolution towards micro-scale
• Decreasing Human Involvement
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Immobile Single Joint Multiple Joint Liquid Gas Field Completely flexible
Trend : Dynamization
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
INCREASING BENEFITS
INCREASING TECHNICAL CHALLENGE, RISK, etc
(TIME)
Immobile Single Joint Multiple Joint Liquid Gas Field Completely flexible
• General Principles of Evolution Trend Operation
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Multiple Joint Liquid Gas Field Completely
flexible
?
General Principles of Evolution Trend Operation
What happens when the trend hits the end of the prediction?
1) A totally new discovery has to emerge, or,
2) The need for the system disappears
The function is performed by another usually higher level system
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Action through actuating
mechanism
System with feedback
System with intelligent feedback
Controlling actions directly on the
objects
Press a button, to open windows
(mechanism)
Windows open according to temperature
reading
Different heat/ ventilation programmes
depending on greenhouse contents
Opening window with stick – direct action
Trend : Controllability
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
System with feedback
System with intelligent feedback
Windows open according to temperature
reading
Different heat/ ventilation programmes
depending on greenhouse contents
Need for separate control system disappears
Photo or electro chromic windows
Trend : Controllability
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Monolithic solid
Segmented solid monolithic
Highly segmented solid monolithic
Solid granules
Solid powder
Monolithic liquid
Segmented liquid
Aerosol Gas Plasma Field Vacuum
Trend : Object Segmentation
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
• Technological systems tend to transition from macro systems to micro systems. During this transition, different types of energy fields are used to achieve better performance or control
• Example: Cooking oven development
– a. Large cast iron wood stove
– b. Smaller stove fired by natural gas
– c. Electrically-heated oven
– d. Microwave oven
Evolution Toward The Micro-level And Increased Use Of Fields
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
point line 2-D Curve 3-D Curve
Suction at a point
Straight straw
Bendy straw
Spiral straw
Trend : Geometric Evolution Of Linear Constructions
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Continuous Action Pulsating action Pulsating action in the resonance mode
Traveling Wave
Trend : Rhythm Coordination
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Drilling with material – specific resonance
Drilling with in and out action
Continuous drilling
Many systems used continuous actions and have found advantage in changing to a periodic action
somewhere, resonance can help produce an
additional benefit
Trend : Rhythm Coordination
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Smooth surface Rough surface (Surface with protrusions
in 3D)
Smooth surface (Surface with protrusions
in 2D)
Rough surface with active porous
Wrapping paper Corrugated carol Bubble wrap Bubble wrap with dessicant
Trend : Surface Segmentation
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Monolithic system
System with a cavity
System with multiple cavities
Capillary and porous system
System with active
capillaries
Trend : Space Segmentation
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Monolithic system
System with a cavity
System with multiple cavities
Capillary and porous system
System with active
capillaries
Trend : Space Segmentation
Solid rubber sole
Simple air cavity Separate cavities Gel filled linked voids
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Complex engineering
system
System with eliminated
objects
Partially trimmed system
Trimmed System
Glass syringe Plastic syringe Tube syringe Needle syringe
Trend : Trimming
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
• “Sometimes a system starts off simple and then becomes more complex and then becomes simple once again. This can be a normal process of evolution and adaptation to change. If the ‘complex’ phase is disallowed, then that system may be unable to evolve or adapt.”
Edward DeBono ‘Simplicity’
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Mono system Bi system Tri system Poly system
Trend : Mono-Bi-Poly Various Objects
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Mono system Bi system Tri system Poly system
Blade Blade plus Blade plus Blade plus Blade plus file file + hook file+hook+ file+hook+saw saw +scissors+corkscrew
Trend : Mono-Bi-Poly Various Objects
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Evolutionary Diversity
• Shape memory alloys
• Shape memory polymers
• Electro-chromic systems
• Photo-chromic systems
• Rheopexic Gels
• Curie Effect
• Piezo-electrics
• (All help solve physical contradictions)
Adaptive Systems
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Cultural Spoon diversity
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Taking away
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• Take out an interfering product or process of your system.
• Single out the problem to solve it separately.
• Examples
Corporate R&D
Distant learning
Working from home
Outsourcing
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TYPICAL PROBLEM HIERARCHY:
• TRIZ may be applied at each level of the system hierarchy
Total System
Sub system
Major assemblies
Major components
Parts
Materials
Refrigerator
Cooling system
Compressor Unit
Compressor
Compressor Valve
Valve materials
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ SEARCH SPACE
Where and how to use TRIZ
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1. To solve a specific problem, which is formulated as a negative or undesired effect (part breaks, projects fails, sales drop …).
2. To explore a business or technological bottlenecks
3. To analyze evolutionary potential of technological or a business system and propose next generations of the system.
4. To predict potential failures in new products and processes and help with their prevention.
Problem Analysis
Specific Problem
Abstract Problem
Abstract Solution
Specific Solution
X
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
TRIZ- Algorithm
• State the problem… define the technical contradiction and what you want to solve
• Formulating the operating zone… diagrammatically
• Ideal Final Result…Physical Contradiction
• Utilization of outside substances and field results
• Utilization of informational data bank
• Change or reformulate if you have not reached solution
• Analysis of solution, Utilization of solution, Analysis of steps..
Commercial Software tools • TRIZ Explorer 1.5 • TriSolver Professional • CreaTRIZ • TechOptimizer 3.0 • IM-Phenomenon 1.0 • Goldfire Intelligence
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©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
PRDOUCT
Offering (What?) Platform
Solution
Customers
Customer Experience
Value Capture Process
Organization
Supply Chain
Presence
Networking
Brand
Your Business Competitor 1 Competitor 2
TRIZ for Road mapping
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1. Select a product for evolution trend prediction
2. Assess the current development status (demand, contradictions, driving forces, problems, etc using S curve)
3. Visualize the evolution potential of product using a radar plot
4. Identify gaps and growth opportunity
5. New ideas generation using TRIZ tools for future product planning.