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Technology Strategies to Maximize the Value of Your

Oracle Applications

Rick Schultz

Vice President

Technology Product Marketing

CIO Innovation Dilemma

• Business Process

Innovation: 29%

• Top-line Revenue

Growth: 20%

CIO TECHNOLOGY PRIORITIES SURVEY, CIO MAGAZINE, JANUARY 2010

• Lowering business

operations costs: 26%

• Managing the IT

infrastructure more

efficiently: 23%

What will be your primary focus for IT

investments over the next 12 months?

Focus on Innovation Focus on Cost Cutting

49%49%

The Role of Packaged Applications

• Fuel innovation

• Free up IT resources to focus on development to drive growth

• Improves knowledge worker productivity

• Provides opportunities for differentiation and customization

• Enables competitive advantage through superior industry-specific

capabilities such as merchandising, core banking, billing, etc.

• Deliver operational efficiency

• Automates processes such as workforce administration, disclosure

management, order fulfillment or sourcing supply chain contracts

• Speeds up business processes such as financial close

High TCO for managing application and data infrastructure, complex management and security across applications

Low user productivity due to lack of integrated user experience, collaboration and access to related content; lacking analytics

Complex implementations and upgrades due to code customizations, brittle connections between applications

Application Challenges

Enterpri

se

Architec

ture

Enterprise Centric

Enterprise Application

Platform

ERP

CRM

HR

SCM

Application Centric

ERP

SCM

CRM

HR

SCM

HR

CRM

Enterprise Application PlatformNew Approach to Applications

The Path to Maximizing Value

• Integrate your applications fully into your business processes

• Build greater application flexibility without writing code

• Extend access to and insight into your application information

to your business users

Maximizing the value of your

applications through innovation

Focus on Innovation

The Path to Maximizing Value

• Integrate applications more flexibly to reduce maintenance costs

• Better manage upgrades and migrations without down time

• Secure, monitor and administer applications efficiently

• Scale out application platform to meet truly elastic demands

Maximizing the value of your

applications by cutting costs

Focus on Cost Cutting

Centralize management

for lower TCO

Consolidate security

administration

Add functionality

outside the application

Improve access to

reports, better analytics

Extend

Maximizing the Value of Applications

Automate integration,

easily connect

Integrate

Access timely, trusted

data for a single view

Lower database hardware

costs, improve performance

Exploit integrated systems

for best performance

OptimizeSecure, Manage

Integrate

•150+ Enterprise Application Adapters

•SOA/BPM Framework, Tools, and Methodology

Oracle SOA Suite

OSB B2B

BPEL PM BAM

Application

Adapters

Complete Application Integration

Oracle BPM Suite

Custom, legacy, others

Process

Analysis

Process

Composer

BPM

Studio

Oracle Governance

Repository Registry Management

Transform BPEL

Rules

HumanWF

Web Services

Canonical Services

(Enterprise Business Objects)

SOA Composites

Account

Order

Customer

Product

And Other Applications

Integrating Applications with Pre-built Business Objects

Order Capture Supply Chain &

Financials

Suppliers &

Logistics

Providers

• Automate processes that span applications

• Improve visibility, agility, efficiency

• Simulate processes for applications

Integrate Processes Across Applications

UK’s fourth largest food retailer with 403 stores. Mainly food and

grocery. Every week nine million customers pass through its doors,

while over 124,000 employees service them.

Simplified Complexity of ApplicationsWilliam Morrisons

• Updated all its front and back office systems and required a more flexible

architecture to reduce complexity of onboarding new applications.

• Migrated from a mainframe architecture to a standards-based service-

oriented architecture.

• Created a uniform platform using Oracle AIA and Oracle SOA Suite to

reduce complexity.

• Improved the efficiency and time required to deliver business value via

application deployments (due to unified platform, common skill set).

QUALCOMM Incorporated engages in the development, design,

manufacture, and marketing of digital wireless telecommunications

products and services, powers the majority of all 3G devices

commercially available today.

Reduced Application CustomizationsQualcomm

• Reduced embedded customizations in Oracle e-Business Suite by

developing a loosely coupled business solution using Oracle SOA

Suite.

• Needed to pull info from different sources and have easy to change

business rules.

• Saved research time from hours to minutes, improving visibility -

information at the die level all the way to the finished lot level

• Prevented unqualified material being shipped to a customer

Integrate Data Across Applications

PRODUCT DATA QUALITY

• Right data - right time

• Trusted data – trusted delivery

PRODUCT DATA HUB

Extend

Pervasive

Information

Sources

Presence,

Tags, Blogs,

Linking

Personalization,

Teams, Wikis

ProcessesAny Device

Integrated User ExperienceRicher Connections, Improved Communications

• Improve adoption by extending applications to mobile devices

• Enrich content and manage business process and workflow

Mobile Invoice ApprovalSupport Workers, Customers, Partners On-the-Go

Extend Beyond Base Application Functionality

• Flexible, near zero coding application extensions

• Faster, less expensive application upgrades

• Standardized skill sets for integration and extension

ADF WebCenter

BPM

BI Applications

Customer Video

I/PM WebCenter

UCM

Invoices

Service Agreements

Enrollment Forms

Payments

• Speed business processes with content-enabled applications

• Extend reusability of content across applications

• Unified content access, management and publishing, pre-built

integrations

Extend Applications with ContentEnterprise Application Documents

Pricing

Proposal

Example: Oracle ECM with Siebel

Purchase

History

Sales

Presentation

Sales

Plan

Example: Oracle ECM for E-Business Suite Easy access to attachments stored in Oracle ECM

• View/Edit Attachments

• Check-in, Scan, etc.

Managed Attachments is launched from EBS UI to:

Example: Oracle ECM for PeopleSoftFaster document processing

Task List launched from

PeopleSoft UI to process

documents like invoices

or employee benefit

enrollments

10

THE OLD WAY

Disconnected. Open Ended.

The New Way: ACTION FRAMEWORK

Integrated. Actionable.

Enabling End User ActionOracle Business Intelligence: Insight to Action

CRM

ANALYTICS

ERP

ANALYTICS

Oracle Business Intelligence Enterprise Edition

AND OTHER OPERATIONAL AND ANALYTIC SOURCES

Sales

MarketingService and Contact Center

PriceLoyalty

FinancialsProcurement and Spend

Supply Chain and Order

Management

ProjectsHuman

Resources

Packaged BI Applications Business Intelligence EE 11g

Top

Opportunities

by Revenue

Pipeline by

Sales Stage

Example: Sales Analytics with Siebel

Example: Project Analytics with E-Business Suite

Most

Profitable

Projects

Actual

Profitability

By Project

Example: Workforce Analytics with PeopleSoft

Requisition

& Recruiting

Events

Hiring Trends

& Open Req

Overview

Enterprise Reporting & PublishingEmpowering End Users without IT Involvement

Royal Caribbean Cruises Ltd. is a global cruise vacation company that

operates Royal Caribbean International, Celebrity Cruises, Pullmantur,

Azamara Club Cruises and CDF Croisieres de France. The company

has a combined total of 39 ships in service. It also offers unique land-

tour vacations across the globe

One-stop Shop for VisibilityRoyal Caribbean

• Need to provide near real-time access to point of sale transaction date.

• Used Oracle BI Suite to implement the project using data from 3 ships

(including the $1Billion Oasis of the Seas).

• Combines accounting data from JD Edwards and employee data from

PeopleSoft into a single one-stop shop for all shipboard reporting.

• Now highlights key metrics for “voyage targets” on-the spot for all

shipboard leaders.

• Implemented solution in a six week period.

Secure and Manage

#1 Source of Breached Data: 92% of Records from Compromised Database Servers

2010 Data Breach

Investigations Report

• Database Vault

• Label Security

• Identity

Management

• Advanced Security

• Secure Backup

• Data Masking

• Audit Vault

• Total Recall

• Configuration

Management

Encryption & Masking

AccessControl

Auditing

• Database Firewall

Monitoring

& Blocking

• Monitor and block threats before they reach databases

• Track changes and audit database activity

• Control access to data within the database

• Prevent access by non database users

• Remove sensitive data from non production environments

Database Security Defense In DepthOracle Database Security Solutions

Customer Video

Security & Identity Management

Employees

Partners

Customers

• Centralized security management

• Segregation of application roles

• Streamlined compliance

• Reduced IT administration costs

IT Management

Platform for Securing all ApplicationsSchneider

• Implemented role-based access control and provisioning tied into their

HR definition of users and roles.

• Despite doubling systems to manage, user provisioning times were

reduced by using Oracle Identity Management to provision all

applications.

• Faster turn around of business issues from weeks to just hours.

• Centralized access management for applications led to elimination of

orphaned accounts.

Schneider National is a leading provider of transportation, logistics

and related services. Schneider National serves more than 80 percent

of the Fortune 500® companies.

Business Driven Application ManagementUsing Oracle Enterprise Manager

• Single management solution

• Business-driven approach for managing applications

• Fastest issue resolution

Business TransactionsUser Experience Service Management

User Session Analysis

Business – IT Correlation

Enterprise Ready

Transaction Discovery

Business Context

Exception Management

Dependency Models

Performance Management

Lifecycle Management

Customer Video

Optimize

Oracle Database 11gThe Right Foundation for Enterprise Applications

• Deliver faster performance

• Eliminate downtime

• Increase data security

• Raise DBA productivity

• Reduce hardware costs

• Reduce storage costs

• Runs applications database on shared platform

• Highly available and scalable

• Adapts to changes in workloads

Real Application ClustersVirtualize low cost servers into a shared resource

Management

Console

Application Tier

Oracle Real Application Clusters

“In our previous implementation of Siebel CRM, we ran a

large, highly partitionable machine but the only way we

could scale was up. We realized that we needed a way to

scale horizontally. Oracle Real Application Clusters gives us

that ability and the flexibility to bring in new processor

technology as it becomes available.”

Larry Walker

Lexmark

“The State of Connecticut was able to satisfy its demands

for increased system availability and reliability by deploying

its Peoplesoft system on Oracle RAC with a Data Guard

physical standby database”

Angelo Romano, IT Manager

State of Connecticut

5% Active95% Less Active

ORDERS TABLE (7 years)

High End Storage Tier

2003

Reduce Impact of Data Growth Partition for performance, management and cost

2009

Low End Storage Tier 2-3x less per terabyte

2008

Significantly Reduce Storage UsageAdvanced OLTP Compression

• Compress large application tables

• Transaction processing, data warehousing

• Compress all data types

• Structured and unstructured data types

• Improve query performance

• Cascade storage savings throughout data center

Compression4XUp To

Oracle ExadataHardware and Software Engineered to Work Together

• Extreme enterprise application performance

• Consolidate OLTP, DW and batch workloads

• Increase efficiency, save time, lower costs

#1 Application Server Platform Oracle WebLogic Server

• Foundation for all Fusion Middleware products

and Fusion Applications

• #1 Application Server in Performance

• #1 Application Server in Market Share

• Foundation for Private Cloud Platform-as-a-Service:

• Enables Applications to Shared Resource

• Supports Both Server Virtualization and Clustering

• Delivers Application Elasticity to Handle Spikey Workloads

Oracle Exalogic Elastic CloudWorld’s Best Platform for Application Consolidation

• Hardware and software engineered to

work together

• Fast to set up

• Easy and low cost to operate

• Supports all workloads – no configuration

• Fastest Java performance

• 10x+ boost in speed and capacity

• Mission-critical

• Reliability and performance

• Isolation and security

• Elastic scalability

• Platform for consolidation

Maximizing the Value of Applications

• Integrate silo applications and fragmented

data to simplify implementation and upgrades

• Extend applications to improve user

experience and analytics for business users

• Secure and manage across applications to

reduce risk and improve manageability

• Optimize application infrastructure and to

lower costs while improving performance

What are Fusion Applications?

• Started with a Modern Platform

• Built to Co-exist with Other Applications

• Reinvented the User Experience

• Role-based user interface, embedded decision support,

pervasive collaboration

• Made Ready for the Cloud

• Private or public cloud

Foundation for Oracle Fusion Applications100% open-standards-based business applications

Fusion Financials

Fusion Human Capital Management

Fusion Procurement

Fusion Sales & Marketing

Fusion Project Portfolio Management

Fusion Supply Chain Management

Fusion Governance, Risk & Compliance

Choice of Adoption StrategyChoose Your Next Steps

Continue on Your Current Path

• Upgrade to the latest Applications Unlimited release

• Adopt Fusion Middleware for Extensions and Integration

• Improve Database and Apps Management & Security

Adopt a Co-Existence Strategy

• Add new Fusion Applications modules or pillar (i.e. HCM, ERP, CRM) to your existing environment

Embrace the Fusion Applications Suite

• Deploy the complete suite of Fusion Applications

Next Steps

1. Evaluate Your Opportunities

• What is your biggest challenge with your Applications?

2. Investigate Oracle Technology

• Oracle Fusion Middleware & Oracle Business Intelligence

• Oracle Database

• Oracle Enterprise Manager

3. Take advantage of existing resources on Oracle.com:

• Whitepapers on Oracle Apps & Database

(www.oracle.com/database)

• Resource Center on Oracle Fusion Middleware for Applications

(www.oracle.com/goto/ofm4apps) includes free assessment

• Follow our technology twitter accounts (OracleMiddle,

OracleDatabase, OracleEPMBI, Oracle_EM)

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