Techniques for Effective Techniques for Effective Alcohol ManagementAlcohol Management

Techniques for Effective Techniques for Effective Alcohol ManagementAlcohol Management

TEAM CoalitionTEAM Coalition

TEAM CoalitionTEAM CoalitionTEAM CoalitionTEAM Coalition

An alliance of professional and An alliance of professional and collegiate sports, entertainment collegiate sports, entertainment

facilities, concessionaires, stadium facilities, concessionaires, stadium service providers, the beer industry, service providers, the beer industry, broadcasters, governmental traffic broadcasters, governmental traffic safety experts, and others working safety experts, and others working

together to promote responsible together to promote responsible drinking and positive fan behavior at drinking and positive fan behavior at sports and entertainment facilities.sports and entertainment facilities.

TEAM Coalition MembersTEAM Coalition MembersTEAM Coalition MembersTEAM Coalition Members

Strategic PartnersStrategic PartnersStrategic PartnersStrategic Partners

• RADD: The Entertainment Industry’s Voice for Road SafetyRADD: The Entertainment Industry’s Voice for Road Safety

• IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police

• NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association

• SMA: Stadium Managers AssociationSMA: Stadium Managers Association

• SUM: Soccer United MarketingSUM: Soccer United Marketing

• HERO CampaignHERO Campaign

• GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association

Hot Issue - Fan BehaviorHot Issue - Fan BehaviorHot Issue - Fan BehaviorHot Issue - Fan Behavior1.

2.

3.4.

5.

Key ComponentsKey ComponentsKey ComponentsKey Components

• Employee CERTIFICATION in Employee CERTIFICATION in effective alcohol managementeffective alcohol management

• Fan education for the designated Fan education for the designated driver programdriver program

• Alcohol service policy development, Alcohol service policy development, communication, and enforcementcommunication, and enforcement

• Employee CERTIFICATION in Employee CERTIFICATION in effective alcohol managementeffective alcohol management

• Fan education for the designated Fan education for the designated driver programdriver program

• Alcohol service policy development, Alcohol service policy development, communication, and enforcementcommunication, and enforcement

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

• Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance

• Absorption Rate Factors/BACAbsorption Rate Factors/BAC

• Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts

• Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios

• ID Checking/State Laws for Responsible Alcohol ID Checking/State Laws for Responsible Alcohol ServiceService

• Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance

• Absorption Rate Factors/BACAbsorption Rate Factors/BAC

• Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts

• Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios

• ID Checking/State Laws for Responsible Alcohol ID Checking/State Laws for Responsible Alcohol ServiceService

Reasonable EffortsReasonable EffortsReasonable EffortsReasonable Efforts

• Alcohol Service PoliciesAlcohol Service Policies

• Employee Training and CertificationEmployee Training and Certification

• Designated Driver ProgramDesignated Driver Program

• Alcohol Enforcement TeamsAlcohol Enforcement Teams

• ID CheckingID Checking

• Documentation of all IncidentsDocumentation of all Incidents

• Text and Phone HotlinesText and Phone Hotlines

• Alcohol Service PoliciesAlcohol Service Policies

• Employee Training and CertificationEmployee Training and Certification

• Designated Driver ProgramDesignated Driver Program

• Alcohol Enforcement TeamsAlcohol Enforcement Teams

• ID CheckingID Checking

• Documentation of all IncidentsDocumentation of all Incidents

• Text and Phone HotlinesText and Phone Hotlines

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

TrainersTrainers

• Facility/concessionaire Facility/concessionaire managersmanagers

• 2-day certification 2-day certification workshopworkshop

• 40-question exam40-question exam

• 2-year certification2-year certification

• $600 registration fee$600 registration fee

TrainersTrainers

• Facility/concessionaire Facility/concessionaire managersmanagers

• 2-day certification 2-day certification workshopworkshop

• 40-question exam40-question exam

• 2-year certification2-year certification

• $600 registration fee$600 registration fee

EmployeesEmployees

• All job functions All job functions interacting with fansinteracting with fans

• 3-hour certification 3-hour certification training sessiontraining session

• 20 or 30-question exam20 or 30-question exam

• 3-year certification3-year certification

• $12 per certification $12 per certification manualmanual

EmployeesEmployees

• All job functions All job functions interacting with fansinteracting with fans

• 3-hour certification 3-hour certification training sessiontraining session

• 20 or 30-question exam20 or 30-question exam

• 3-year certification3-year certification

• $12 per certification $12 per certification manualmanual

Employees Certified Employees Certified As of November 2008As of November 2008Employees Certified Employees Certified As of November 2008As of November 2008

League Operations ARAMARK Other Concessions

Total

MLB 8,168 34,270 11,315 56,763

MLS 1,051 4,105 898 6,054

NBA 1,739 9,325 1,338 12,402

NFL 4,624 24,114 10,223 38,961

NHL 2,734 20,837 3,154 26,725

Other 3,282 16,230 1,143 20,655

Total 17,570 50,197 19,558 87,325

Fan EducationFan EducationFan EducationFan Education

• Designated Driver ProgramDesignated Driver Program

• Public Service Campaign - Public Service Campaign - Responsibility Has Its RewardsResponsibility Has Its Rewards

• Responsibility Promotional EventsResponsibility Promotional Events

• Designated Driver ProgramDesignated Driver Program

• Public Service Campaign - Public Service Campaign - Responsibility Has Its RewardsResponsibility Has Its Rewards

• Responsibility Promotional EventsResponsibility Promotional Events

Designated Driver Program Designated Driver Program Designated Driver Program Designated Driver Program

• Register fans of drinking age by pledging not to Register fans of drinking age by pledging not to drink during event, get friends home safelydrink during event, get friends home safely

• Usually includes a wrist band to identify as Usually includes a wrist band to identify as designated driver and a free soft drinkdesignated driver and a free soft drink

• Register fans of drinking age by pledging not to Register fans of drinking age by pledging not to drink during event, get friends home safelydrink during event, get friends home safely

• Usually includes a wrist band to identify as Usually includes a wrist band to identify as designated driver and a free soft drinkdesignated driver and a free soft drink

• Promotion can also include Promotion can also include giveaways to individuals such giveaways to individuals such as a t-shirt or other “trinkets”as a t-shirt or other “trinkets”

• Designated driver prize drawing Designated driver prize drawing (winner for each game, winner (winner for each game, winner of the season)of the season)

• Promotion can also include Promotion can also include giveaways to individuals such giveaways to individuals such as a t-shirt or other “trinkets”as a t-shirt or other “trinkets”

• Designated driver prize drawing Designated driver prize drawing (winner for each game, winner (winner for each game, winner of the season)of the season)

Responsibility Has Its RewardsResponsibility Has Its RewardsResponsibility Has Its RewardsResponsibility Has Its Rewards

• Buckle UpBuckle Up• Never Drive DrunkNever Drive Drunk• Always Have A Always Have A

Designated DriverDesignated Driver

• Buckle UpBuckle Up• Never Drive DrunkNever Drive Drunk• Always Have A Always Have A

Designated DriverDesignated Driver

RHIR PLEDGERHIR PLEDGE

• Branded PhotosBranded Photos• Video MessagesVideo Messages• Tickets to Future Tickets to Future

EventsEvents

• Branded PhotosBranded Photos• Video MessagesVideo Messages• Tickets to Future Tickets to Future

EventsEvents

REWARDSREWARDS

Responsibility Has Its Responsibility Has Its Rewards SweepstakesRewards SweepstakesResponsibility Has Its Responsibility Has Its Rewards SweepstakesRewards Sweepstakes

• Sweepstakes encouraging fans to be designated Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsdrivers at professional sports stadiums

• MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating

• Over 500,000 fans participated in 2008Over 500,000 fans participated in 2008

• Grand prize winners attend World SeriesGrand prize winners attend World Series ® ®, MLS , MLS CupCup ® ®, NBA Finals, NBA Finals ® ®, and Super Bowl, and Super Bowl ® ®

• Secondary winners attended All-Star Secondary winners attended All-Star Games and Pro BowlGames and Pro Bowl ® ®

• Sweepstakes encouraging fans to be designated Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsdrivers at professional sports stadiums

• MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating

• Over 500,000 fans participated in 2008Over 500,000 fans participated in 2008

• Grand prize winners attend World SeriesGrand prize winners attend World Series ® ®, MLS , MLS CupCup ® ®, NBA Finals, NBA Finals ® ®, and Super Bowl, and Super Bowl ® ®

• Secondary winners attended All-Star Secondary winners attended All-Star Games and Pro BowlGames and Pro Bowl ® ®

Jill Pepper Jill Pepper Executive DirectorExecutive Director

TEAM CoalitionTEAM Coalition703-647-7431703-647-7431

jill@teamcoalition.orgjill@teamcoalition.org

Jill Pepper Jill Pepper Executive DirectorExecutive Director

TEAM CoalitionTEAM Coalition703-647-7431703-647-7431

jill@teamcoalition.orgjill@teamcoalition.org